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Missed Call Text Back automatically sends an SMS to callers when their call goes unanswered. This ensures no lead goes cold just because you could not pick up the phone.

How it works

  1. A caller dials your HoopAI phone number
  2. The call is not answered (goes to voicemail, times out, or is declined)
  3. After a configurable delay, the platform sends an automatic SMS to the caller
  4. The caller can reply, starting a two-way SMS conversation

Enabling missed call text back

1

Go to phone number settings

Navigate to Settings → Phone Numbers and select the number you want to configure.
2

Enable the feature

Toggle on Missed Call Text Back.
3

Customize the message

Write your auto-reply message. Use merge fields like {{contact.first_name}} and {{location.name}} for personalization.Example: “Hi {{contact.first_name}}, sorry we missed your call! How can we help? Reply here or book a time at [booking link].”
4

Set the delay

Choose how long to wait before sending the text (default is 1 minute). A short delay avoids texting someone whose call you are about to return.
5

Save

Click Save to activate.

Which calls trigger the text back

Call outcomeText sent?
Missed (no answer, timeout)Yes
Sent to voicemailYes
Declined by userYes
Answered and completedNo
Caller hangs up before ringDepends on setting
The text back only fires once per contact within a 24-hour window to avoid sending duplicate messages for repeated missed calls.

Excluding certain numbers

You may want to prevent text-backs to certain callers:
  • Known spam numbers — add them to the DND list
  • Internal team numbers — tag team members’ contacts and use a workflow condition to skip them
  • Existing active conversations — enable the “Only text new contacts” option if available, or handle via workflow logic

Workflow integration

For more advanced logic, use a workflow instead of (or in addition to) the built-in text back:
1

Create a workflow

Go to Automation → Workflows and create a new workflow.
2

Set the trigger

Choose Call Status Changed and filter by status No Answer or Voicemail.
3

Add conditions (optional)

Use If/Else to check tags, business hours, or contact properties before sending.
4

Add a Send SMS action

Compose your text-back message with full template and merge field support.
5

Add follow-up steps

Chain additional actions — send an email, create a task for callback, notify a team member, or add the contact to a nurture sequence.
The workflow approach gives you branching logic (e.g., different messages during business hours vs. after hours) and the ability to add multi-step follow-up sequences.

Best practices

  • Keep the message short and actionable — include a booking link or ask a question
  • Set a 1–2 minute delay so you have time to call back before the text fires
  • Use merge fields to personalize the message
  • Monitor your SMS metrics to track reply rates from text-backs
  • Disable during known downtime to avoid confusing responses
Last modified on March 7, 2026