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SMS blasts let you reach your entire audience with a single message in seconds. With a 98% open rate and replies coming straight into your Conversations inbox, SMS blasts are one of the most powerful tools for driving immediate engagement and sales — with no ad spend required.

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How to send an SMS blast

1

Navigate to Marketing or Contacts

Go to Marketing > SMS (or Bulk Actions from the Contacts section). Both paths allow you to send an SMS blast.
2

Create a new SMS campaign

Click New SMS Campaign or New Bulk Action and give your campaign a descriptive name.
3

Choose your recipients

Select who will receive the message. You can choose:
  • An entire contact list
  • A specific Smart List (filtered segment)
  • Individually selected contacts
4

Write your message

Compose your SMS message. Keep it concise — SMS messages are best under 160 characters per segment to avoid multi-part messages.Use custom fields (merge tags) to personalize the message. For example, {{contact.first_name}} inserts the recipient’s first name.Optionally, include a trigger link for click tracking or to fire a workflow when the contact clicks the link.
5

Choose your send timing

Select one of three delivery options:
  • Send now: Delivers the message immediately
  • Schedule: Sets a specific date and time for delivery
  • Drip send: Sends messages in batches over time (e.g., 100 messages every 15 minutes) to manage sending volume
6

Review and send

Review your message, recipient count, and send settings. Click Send (or Schedule) to launch your campaign.
7

Track results

After sending, view campaign statistics:
  • Delivered: How many messages were successfully delivered
  • Failed: Messages that could not be delivered
  • Clicked: How many contacts clicked a link in the message
Replies from contacts will appear in your Conversations inbox automatically.

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Key points

SMS messages have an average open rate of 98%, compared to roughly 20% for email. Most text messages are read within 3 minutes of delivery, making SMS ideal for time-sensitive offers and announcements.
Personalization dramatically improves response rates. Using {{contact.first_name}} or other custom field values makes each message feel personal even when sent to thousands of contacts.
If you are sending to a large list, drip sending staggers delivery in batches to stay within carrier rate limits and reduce the risk of messages being flagged. This is especially important for lists over 1,000 contacts.

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Key benefits

  • High engagement: SMS generates sales almost every time you send — with no ad spend required.
  • Fast setup: Engage your entire contact list in under a minute with just a few clicks.
  • Full tracking: Monitor delivered, failed, and clicked statistics for every blast.
  • Unified replies: All contact replies flow directly into the Conversations area for easy response management.
  • Advanced automation: Combine trigger links with workflows to create automated follow-up sequences based on who clicks.
Last modified on March 4, 2026