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Research shows that 64% of inbound calls to small and medium businesses go unanswered every day. With the Missed Call Text Back feature, the HoopAI Platform automatically sends a text message to any caller you miss — 24 hours a day, 7 days a week — so no lead is ever lost to an unanswered phone.
Auto follow-up for missed calls

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Why this matters

When a potential customer calls and gets no answer, they move on to your competitor. The missed call text back fires within seconds of a missed call, keeping the conversation alive and giving you a chance to recover every lead — even at 2 AM.

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How to set up auto follow-up for missed calls

1

Navigate to Business Info settings

Go to Settings > Business Info (sometimes labeled Business Profile).
Business info settings
2

Enable Missed Call Text Back

Scroll to the Missed Call Text Back section at the bottom right of the screen. Toggle the feature on.
Missed call text back toggle
3

Customize the message

Write your automatic text back message. Keep it friendly and professional:
  • Use custom fields (e.g., {{business.name}}) to personalize with your business name
  • Ask a qualifying question (e.g., “Hi! We missed your call. What can we help you with today?”)
  • Include a booking link so callers can schedule a call or appointment directly
Adding an appointment booking link to the message is the single most powerful improvement you can make. Callers can book a time with you instantly, turning a missed call into a confirmed appointment.
4

Save your settings

Click Save. The feature is now active and will fire automatically whenever a call goes unanswered on your registered business number.
Save missed call settings
5

Extend with workflows (optional)

For advanced automation, create a workflow triggered by the Missed Call event. After the initial text back, you can:
  • Follow up with additional messages if the contact does not respond within a set time
  • Add them to a nurture sequence automatically
  • Notify a team member to follow up manually
  • Trigger a chatbot to qualify the lead and book an appointment hands-free

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Key points

The missed call text back sends automatically any time a call to your registered business number goes unanswered. It fires immediately after the missed call is detected — typically within seconds.
The missed call text back works around the clock — even when your team is unavailable. After-hours callers receive an immediate response, dramatically improving the likelihood they stay engaged with your business.
After the initial text back fires, trigger a chatbot workflow that continues the conversation automatically. The chatbot can qualify the lead, collect information, and book an appointment before a human ever needs to get involved.

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Key benefits

Every missed call gets an immediate follow-up text, even outside business hours.
The system sends the message automatically — no manual effort required at any time.
Include a booking link so leads can schedule time with you immediately.
Trigger automated workflows after the text back for fully hands-free lead nurturing.
Address the 64% of SMB calls that go unanswered daily and convert more of them into clients.
Last modified on March 8, 2026