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Research shows that 64% of inbound calls to small and medium businesses go unanswered daily. With the Missed Call Text Back feature, the HoopAI Platform automatically sends a text message to any caller you miss — 24 hours a day, 7 days a week — so you never lose a potential lead due to a missed call.

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How to set up auto follow-up for missed calls

1

Navigate to Business Info settings

Go to Settings > Business Info (sometimes labeled Business Profile).
2

Enable Missed Call Text Back

Scroll to the Missed Call Text Back section at the bottom right of the screen. Toggle the feature on.
3

Customize the message

Write your automatic text back message. Keep it friendly and professional. You can:
  • Use custom fields (e.g., {{business.name}}) to personalize the message with your business name
  • Include a question to gather more context from the lead (e.g., “Hi! We missed your call. What can we help you with today?”)
  • Add a booking link to let the caller schedule a call or appointment directly
4

Save your settings

Click Save. The feature is now active and will fire automatically whenever a call goes unanswered on your registered business number.
5

Extend with workflows (optional)

For more advanced automation, create a workflow triggered by the Missed Call event. After the initial text back, you can:
  • Follow up with additional messages if the contact does not respond
  • Add them to a nurture sequence
  • Notify a team member to follow up manually

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Key points

The missed call text back sends automatically any time a call to your registered business number goes unanswered or is not picked up. It fires immediately after the missed call is detected — typically within seconds.
The missed call text back works around the clock — even when your team is unavailable. After-hours callers receive an immediate response, dramatically improving the likelihood of conversion.
After the initial text back fires, you can trigger a chatbot workflow that continues the conversation automatically. The chatbot can qualify the lead, collect information, and book an appointment before a human ever needs to respond.

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Key benefits

  • Never miss a lead: Every missed call gets an immediate follow-up text, even outside business hours.
  • 24/7 operation: The system sends the message automatically without any manual effort.
  • Appointment booking: Include a booking link so leads can schedule time immediately after being missed.
  • Chatbot integration: Trigger automated workflows after the text back for fully hands-free lead nurturing.
  • Business impact: Respond to the 64% of SMB calls that go unanswered daily and convert more leads.
Last modified on March 4, 2026