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The website builder lets you create a complete online presence — multiple pages, navigation menus, a blog, service listings, contact forms, and more — all hosted on your own domain. Unlike a funnel (which guides visitors through a single linear path), a website gives visitors the freedom to explore and navigate your content on their own terms.
Creating a website article

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Why this matters

Every business needs a home base on the web — somewhere potential clients can go to learn about you, read your work, and get in touch. Building your website inside the HoopAI Platform means your contact forms connect directly to your CRM, your blog drives organic search traffic, and every lead flows automatically into your pipeline — no separate tools or integrations required.

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How to create a website

1

Navigate to Websites

Go to Sites > Websites and click New Website.
Websites section navigation
2

Start from a template or blank page

Choose a pre-built template that matches your industry, or start from a blank canvas. Templates include pre-built sections for headers, hero areas, service listings, testimonials, and contact forms — saving significant design time.
Website template selection
3

Set up your pages

Your website can include multiple pages. Common pages to create:
  • Home — your main landing page
  • About — your story and team
  • Services — what you offer
  • Blog — articles and content for organic search traffic
  • Contact — form and location information
Add pages by clicking Add Page in the site structure panel.
4

Build each page

Click any page to open the drag-and-drop builder. Add and arrange elements:
  • Sections and columns — your page layout
  • Text, headings, and images — your content
  • Forms — contact or lead capture forms connected to your CRM
  • Buttons and links — navigation actions
  • Videos — embedded from your media library or YouTube/Vimeo
For your home page, follow this structure: Hero (clear value proposition + CTA), Social Proof (reviews or logos), Services/Benefits, About section, and a final CTA at the bottom. This is the structure that converts the highest percentage of visitors.
5

Set up navigation

In the website settings, configure your navigation menu. Add links to your key pages so visitors can find what they need. You can nest pages into dropdowns for a clean, organized header menu.
6

Configure SEO settings

For each page, set the SEO title, meta description, and URL slug. These settings control how your pages appear in Google search results. Use clear, keyword-relevant descriptions that accurately describe the page content.
Website SEO settings
7

Connect your domain

Under Settings, assign your website to your domain — for example, www.yourdomain.com. See Add a Domain or Subdomain if your domain is not yet connected.
8

Publish your website

Toggle the website to Published. Your site will be live at your domain immediately. You can continue editing and republishing at any time without taking the site offline.

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Key points

Use a website when you want visitors to navigate freely across multiple pages — a full business presence with home, about, services, and contact sections. Use a funnel when you want to guide visitors through a specific sequence toward a single action like opting in or purchasing.
Templates provide a fully designed starting point. After selecting a template, replace all content with your own — text, images, logos, and colors — while keeping the layout structure. This is much faster than starting from a blank page.
The website builder includes a built-in blog. Create blog posts with categories, featured images, SEO settings, and author attribution. Blog posts drive organic search traffic and can be shared directly on social media.
All website pages are mobile-responsive by default. Toggle the mobile view in the builder to preview and adjust how each page looks on phones and tablets.
Drop a form element onto any page to capture visitor information. Form submissions trigger workflow automations — adding a tag, sending a confirmation email, notifying a team member — just like funnel forms.

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Key benefits

Everything your business needs — home, about, services, blog, contact — in one connected website.
Drag-and-drop builder makes professional design accessible to anyone.
Built-in SEO settings for every page help your site rank in search results.
Forms on any page connect directly to your CRM and automation workflows.
Publish on your domain for a professional, branded web address.
Last modified on March 8, 2026