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Completing your business profile is not just a formality — it is the foundation of your digital presence and system functionality. Accurate profile information ensures seamless operations, proper compliance, and efficient communication throughout the platform.
Complete business profile

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Why this matters

Many platform features — including A2P 10DLC SMS registration, payment processing, and email sending — require accurate business information. An incomplete or incorrect profile can delay approvals and cause compliance issues down the line.
This is an ongoing process. Revisit and update your profile as your business evolves to keep everything compliant and functional.

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How to complete your business profile

1

Navigate to Business Profile

Go to Settings in the left sidebar and select Business Profile (sometimes labeled Company Info).
Business profile navigation
2

Enter general information

Fill in the following fields:
  • Friendly business name — the name shown to your contacts
  • Legal business name — your officially registered business name
  • Business email — use a branded address like hello@yourbusiness.com
  • Business phone number
Use a branded email address rather than a free Gmail or Yahoo address. Branded emails improve trust and email deliverability.
3

Add your website and niche

If you have a website, enter its URL. If you do not yet have one, consider creating a simple landing page using the HoopAI Platform’s funnel or website builder.Select the niche or industry category that best describes your business.
Website and niche fields
4

Set your business address and time zone

Enter your complete business address. Then select your time zone carefully — this setting controls the timing of all scheduled messages, appointments, and automations.
An incorrect time zone will cause scheduling errors across all your workflows and appointment calendars. Double-check this setting before proceeding.
5

Fill in business information

Specify your:
  • Business type (sole proprietor, LLC, corporation, etc.)
  • Industry
  • Business registration number (EIN or equivalent, if applicable)
  • Regions where your business operates
Business information fields
6

Add an authorized representative

Provide the details of the person authorized to represent your business for compliance purposes — this is required for A2P 10DLC SMS registration:
  • Full name
  • Email address
  • Job title
  • Phone number
7

Save and review

Click Save. Review all information for accuracy before configuring other features. A well-maintained profile guarantees seamless platform operations.

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Key points

Many platform features — including A2P 10DLC SMS registration and payment processing — require accurate business information. Incomplete or incorrect profiles can delay approvals or cause messaging compliance issues.
The time zone setting affects all scheduled messages, workflow send times, and appointment availability. If you operate in multiple time zones, choose the one where your primary business is located.
A branded email such as hello@yourbusiness.com improves trust with recipients and reinforces your professional image. Free email addresses from Gmail or Yahoo can reduce deliverability.

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Key benefits

A complete profile sets the stage for your entire presence within the platform.
Accurate information ensures smooth outbound communication with your audience.
A branded email and thorough profile enhance your brand image with every interaction.
Correct time zone selection prevents scheduling and communication mistakes across all automations.
Keeping your profile current ensures you meet all regulatory requirements for messaging and payments.
Last modified on March 8, 2026