Why this matters
The difference between a website and a funnel is focus. A website gives visitors options — they can explore, leave, get distracted, and come back later. A funnel removes every distraction and presents one clear action. Visitors who reach a well-built funnel either convert or they leave — there is no browsing. This focus is what makes funnels consistently outperform general websites for lead capture and sales. Common funnel types include:- Lead capture pages (opt-in form + thank-you page)
- Sales pages with order forms
- Webinar registration pages
- Free offer delivery pages
How to create a funnel
Name your funnel
Give the funnel a clear internal name — for example, “Free Guide Opt-In” or “Discovery Call Funnel.” This name is for internal organization only. Visitors never see it.
Add funnel steps
Each funnel consists of one or more steps (pages). Click Add Step to add your first page. Common step types:
- Opt-in Page: Captures contact details via a form
- Sales Page: Presents your offer with a call to action
- Order Form: Collects payment information
- Thank You Page: Confirms the action and delivers next steps
Design each page
Click a step to open the page builder. Use drag-and-drop to add and arrange elements:
- Sections and columns — define the layout structure
- Text and headline blocks — your copy
- Images and videos — visual content from your media library
- Forms — lead capture or order forms
- Buttons — calls to action that advance visitors to the next step
Connect pages together
For each page, configure what happens after the visitor completes the action. Under the step settings, set the Next Step or redirect URL to move the visitor forward in the funnel.
Configure form automation
If your funnel includes a form, connect it to a workflow. When a visitor submits the form, the workflow can instantly:
- Add a tag
- Send a confirmation email or SMS
- Enroll the contact in a nurture sequence
- Notify a team member
Set your domain
Under Settings, assign your funnel to a domain or subdomain — for example, 
offers.yourdomain.com. See the Add a Domain or Subdomain guide if your domain is not yet connected.Key points
Funnel vs. website — which should I use?
Funnel vs. website — which should I use?
Use a funnel when you want visitors to follow a specific path toward one goal — sign up, buy, or book. Use a website when you want visitors to browse multiple pages freely — homepage, about, services, contact. Both use the same builder and can share a domain.
Drag-and-drop builder overview
Drag-and-drop builder overview
The builder uses a section-based layout. Each section contains rows and columns, and columns contain individual elements — text, image, button, form, etc. Drag elements from the left panel onto the canvas, then click to configure each element’s settings.
Mobile responsiveness
Mobile responsiveness
All pages built in the funnel builder are mobile-responsive by default. Use the mobile preview toggle in the builder to check and adjust how your page looks on smaller screens.
A/B testing
A/B testing
You can create variant pages within a funnel step to run A/B tests. The platform splits traffic between variants so you can identify which version converts better over time.
Tracking and analytics
Tracking and analytics
Each funnel step tracks visits, opt-ins, and conversion rate. View stats in the funnel dashboard to identify which steps are performing well and where visitors are dropping off.
Key benefits
Focused conversions
Focused conversions
Remove distractions — funnels keep visitors on a single path toward your goal.
No coding required
No coding required
The drag-and-drop builder makes page creation accessible to anyone.
Connected automation
Connected automation
Form submissions trigger workflows automatically, so follow-up is instant and hands-free.
Mobile-ready
Mobile-ready
Every page is responsive — visitors on any device get a great experience.
Data-driven optimization
Data-driven optimization
Step-by-step analytics show exactly where visitors convert or drop off.