Build focused, multi-step conversion funnels — opt-in pages, sales pages, order forms, and thank-you pages — using the HoopAI drag-and-drop builder.
A funnel is a series of connected pages designed to guide a visitor toward a single goal — capturing a lead, registering for an event, or completing a purchase. Unlike a website (which visitors navigate freely), a funnel controls the path: one page leads to the next, keeping visitors focused on the conversion action.
The Creating a Funnel lesson in the HoopAI Academy Funnels and Websites section
The difference between a website and a funnel is focus. A website gives visitors options — they can explore, leave, get distracted, and come back later. A funnel removes every distraction and presents one clear action. Visitors who reach a well-built funnel either convert or they leave — there is no browsing. This focus is what makes funnels consistently outperform general websites for lead capture and sales.Common funnel types include:
The Funnels section under Sites in the HoopAI Platform
2
Name your funnel
Give the funnel a clear internal name — for example, “Free Guide Opt-In” or “Discovery Call Funnel.” This name is for internal organization only. Visitors never see it.
3
Add funnel steps
Each funnel consists of one or more steps (pages). Click Add Step to add your first page. Common step types:
Opt-in Page: Captures contact details via a form
Sales Page: Presents your offer with a call to action
Order Form: Collects payment information
Thank You Page: Confirms the action and delivers next steps
Adding steps to build a multi-page conversion funnel
4
Design each page
Click a step to open the page builder. Use drag-and-drop to add and arrange elements:
Sections and columns — define the layout structure
Text and headline blocks — your copy
Images and videos — visual content from your media library
Forms — lead capture or order forms
Buttons — calls to action that advance visitors to the next step
Keep funnel pages focused on a single action. Remove the navigation menu, hide unrelated links, and make the call-to-action button the most visually prominent element on the page.
5
Connect pages together
For each page, configure what happens after the visitor completes the action. Under the step settings, set the Next Step or redirect URL to move the visitor forward in the funnel.
6
Configure form automation
If your funnel includes a form, connect it to a workflow. When a visitor submits the form, the workflow can instantly:
Add a tag
Send a confirmation email or SMS
Enroll the contact in a nurture sequence
Notify a team member
7
Set your domain
Under Settings, assign your funnel to a domain or subdomain — for example, offers.yourdomain.com. See the Add a Domain or Subdomain guide if your domain is not yet connected.
Assigning a domain to your funnel in the funnel settings
8
Publish and share
Toggle the funnel to Published. Share the URL of your first funnel step — in emails, social posts, ads, or wherever you drive traffic.
Use a funnel when you want visitors to follow a specific path toward one goal — sign up, buy, or book. Use a website when you want visitors to browse multiple pages freely — homepage, about, services, contact. Both use the same builder and can share a domain.
Drag-and-drop builder overview
The builder uses a section-based layout. Each section contains rows and columns, and columns contain individual elements — text, image, button, form, etc. Drag elements from the left panel onto the canvas, then click to configure each element’s settings.
Mobile responsiveness
All pages built in the funnel builder are mobile-responsive by default. Use the mobile preview toggle in the builder to check and adjust how your page looks on smaller screens.
A/B testing
You can create variant pages within a funnel step to run A/B tests. The platform splits traffic between variants so you can identify which version converts better over time.
Tracking and analytics
Each funnel step tracks visits, opt-ins, and conversion rate. View stats in the funnel dashboard to identify which steps are performing well and where visitors are dropping off.
