Generate shareable payment links for products and services so contacts can pay instantly without needing an invoice — ideal for one-click purchases, event registrations, and quick sales.
Payment links are the fastest way to collect money. Instead of building a full invoice, you create a link tied to a specific product or service, copy it, and send it — via SMS, email, or any messaging channel. The contact clicks the link, enters their card details, and the payment is processed immediately. No back-and-forth, no manual follow-up.
The Create Payment Links lesson in the HoopAI Academy Payments & Purchases section
Some payments don’t need the formality of a full invoice. A coaching call deposit, a product sale, an event registration, a retainer fee — these are scenarios where you simply need a link the contact can click to pay right now. Payment links are the fastest path from “I want to sell this” to “payment received.” They work in any channel where you can paste a URL, and they eliminate the need to create, send, and track a full invoice for simple transactions.
Go to Payments > Payment Links in the left sidebar. This is where all your payment links are created and managed.
2
Create a new payment link
Click New Payment Link or Create Payment Link to open the link builder.
Creating a new payment link in the HoopAI Platform Payments section
3
Select or create a product
Payment links are tied to products in your product catalog. Either:
Select an existing product from your catalog — the price is pulled automatically
Create a new product directly from the payment link builder — name it, set the price, and it will be saved to your catalog
For recurring services, select a product with a subscription price to create a recurring payment link.
4
Configure the link settings
Set the key options for this payment link:
Link name: A label for internal use — this is how you identify the link in your dashboard
Amount: The price the customer will pay (pulled from the product, but can be adjusted)
Currency: Defaults to your account currency
Quantity: Whether to allow the customer to choose a quantity at checkout
Redirect URL: The page to send the customer to after payment completes — for example, a thank-you page or onboarding form
Set the redirect URL to a page that confirms what happens next — a calendar booking link, a welcome video, or a resource download. This improves the customer experience immediately after payment.
5
Customize the payment page
Optionally, add branding to the payment page:
Your business logo
A custom title and description visible on the checkout page
Brand colors (if configured in your account settings)
A branded payment page reinforces trust and professionalism at the moment of purchase.
6
Save and copy the link
Click Save to generate the payment link. Copy the URL and share it anywhere:
Paste it directly into an SMS or email conversation in the platform
Add it to a workflow action to send automatically when a trigger fires
Include it in a broadcast email or SMS blast
Post it on social media or add it to your website
A generated payment link ready to be copied and shared across any channel
7
Track payments
Go to Payments > Transactions to see all completed payments from your payment links. Each transaction shows the contact name, amount, date, and payment status.
Use a payment link when you need a fast, one-click checkout — no itemized billing, no net terms, just pay now. Use an invoice when you need a formal document with line items, a due date, and net payment terms. Payment links are better for products and retail; invoices are better for project-based and professional services billing.
Using payment links in workflows
Payment links can be inserted into workflow SMS or email actions using the link URL. For example, build a workflow triggered when a lead reaches a certain pipeline stage that sends an SMS containing the payment link for a deposit. When the lead pays, a subsequent trigger can move them to the next stage automatically.
Recurring payment links
If the product attached to a payment link is a subscription product, the payment link creates a recurring subscription — the customer’s card is charged automatically on the configured schedule (weekly, monthly, annually). Use this for retainers, membership fees, and ongoing service packages.
Payment processor requirement
Payment links require a connected payment processor (Stripe is the primary option). Go to Settings > Integrations > Stripe to connect your account before creating payment links. Without a connected processor, payment links cannot collect payments.
