
Why this matters
Some payments don’t need the formality of a full invoice. A coaching call deposit, a product sale, an event registration, a retainer fee — these are scenarios where you simply need a link the contact can click to pay right now. Payment links are the fastest path from “I want to sell this” to “payment received.” They work in any channel where you can paste a URL, and they eliminate the need to create, send, and track a full invoice for simple transactions.How to create and share a payment link
Navigate to Payment Links
Go to Payments > Payment Links in the left sidebar. This is where all your payment links are created and managed.
Select or create a product
Payment links are tied to products in your product catalog. Either:
- Select an existing product from your catalog — the price is pulled automatically
- Create a new product directly from the payment link builder — name it, set the price, and it will be saved to your catalog
Configure the link settings
Set the key options for this payment link:
- Link name: A label for internal use — this is how you identify the link in your dashboard
- Amount: The price the customer will pay (pulled from the product, but can be adjusted)
- Currency: Defaults to your account currency
- Quantity: Whether to allow the customer to choose a quantity at checkout
- Redirect URL: The page to send the customer to after payment completes — for example, a thank-you page or onboarding form
Customize the payment page
Optionally, add branding to the payment page:
- Your business logo
- A custom title and description visible on the checkout page
- Brand colors (if configured in your account settings)
Save and copy the link
Click Save to generate the payment link. Copy the URL and share it anywhere:
- Paste it directly into an SMS or email conversation in the platform
- Add it to a workflow action to send automatically when a trigger fires
- Include it in a broadcast email or SMS blast
- Post it on social media or add it to your website

Key points
Payment links vs. invoices — which to use
Payment links vs. invoices — which to use
Use a payment link when you need a fast, one-click checkout — no itemized billing, no net terms, just pay now. Use an invoice when you need a formal document with line items, a due date, and net payment terms. Payment links are better for products and retail; invoices are better for project-based and professional services billing.
Using payment links in workflows
Using payment links in workflows
Payment links can be inserted into workflow SMS or email actions using the link URL. For example, build a workflow triggered when a lead reaches a certain pipeline stage that sends an SMS containing the payment link for a deposit. When the lead pays, a subsequent trigger can move them to the next stage automatically.
Recurring payment links
Recurring payment links
If the product attached to a payment link is a subscription product, the payment link creates a recurring subscription — the customer’s card is charged automatically on the configured schedule (weekly, monthly, annually). Use this for retainers, membership fees, and ongoing service packages.
Payment processor requirement
Payment processor requirement
Payment links require a connected payment processor (Stripe is the primary option). Go to Settings > Integrations > Stripe to connect your account before creating payment links. Without a connected processor, payment links cannot collect payments.
Key benefits
Instant checkout
Instant checkout
Contacts pay in seconds — no forms to fill, no invoice to wait for, no back-and-forth.
Works in any channel
Works in any channel
Paste the link into SMS, email, social media, or anywhere a URL can be shared.
Automation-ready
Automation-ready
Insert payment links into workflow actions to automate sales follow-up and payment collection.
Supports subscriptions
Supports subscriptions
Attach a subscription product to create recurring payment links for ongoing services.
No invoice required
No invoice required
Skip the invoice process for simple sales — create the link and start collecting in under a minute.
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