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Your pages are your digital storefront — they shape every visitor’s first impression of your brand. A well-designed page is not just visually appealing; it guides visitors toward action, builds trust, and reflects the quality of your business. This guide covers the core design principles and practical techniques for building pages that look great and convert.
Designing beautiful landing pages and websites article

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Why this matters

Research consistently shows that visitors form an opinion about a website in less than one second. A page that looks dated or unprofessional signals that the business behind it may be too. Conversely, a clean, well-designed page that communicates value clearly converts a higher percentage of visitors into leads and customers — regardless of how much traffic you send to it.

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Core design principles

Design your page so the most important element is seen first. Use a large, clear headline at the top. Follow it with a supporting subheadline, then the call-to-action button. Visitors should understand your offer and what to do next within the first 3 seconds.
  • Use larger font sizes for headlines, smaller for body text
  • Place your primary CTA button above the fold (visible without scrolling)
  • Use whitespace to separate sections and reduce visual clutter
Every page should look like it belongs to the same brand. Before you start building, define:
  • Primary and secondary colors — use these consistently throughout
  • Font choices — one font for headings, one for body text
  • Logo placement — consistent position, usually top left or top center
  • Button style — consistent color, size, and shape across all pages
More than half of all web traffic comes from mobile devices. After designing your page on desktop, always switch to the mobile preview and check:
  • Headlines are not too large to read on a small screen
  • Buttons are large enough to tap comfortably
  • Images resize correctly
  • Text is not cut off or overlapping with other elements
Use high-quality, relevant images. Avoid generic stock photos when possible — real photos of your team, product, or clients build more trust. Keep images consistent in style and tone. Use the media library to store and reuse approved brand images across all pages.
Every page needs one primary call to action. Make the button:
  • Visible: Use a contrasting color that stands out from the background
  • Action-oriented: Use verbs — “Book My Call,” “Get the Guide,” “Start Now”
  • Repeated: Include the CTA button at the top and bottom of longer pages
Avoid placing multiple competing CTAs on the same page — pick one goal per page.

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How to design effectively in the builder

1

Start with a template

Choose a template that closely matches your layout goal. Templates provide a tested structure — modify the content without redesigning the layout from scratch. This saves time and produces better results than starting from a blank page.
Branded template selection
2

Set global styles

Before editing individual sections, configure global font and color settings in the builder. This ensures consistency across all sections without manually styling each element.
3

Edit section by section

Work through the page top to bottom — header, hero, value section, social proof, CTA. Edit one section at a time: update the copy, swap in your images, adjust colors and spacing.
Page builder section editing
4

Use columns for layout

The builder uses a section > row > column > element structure. Use two-column layouts for side-by-side text and image combinations. Use single-column, full-width sections for hero areas and CTA blocks.
5

Preview on mobile

After completing the desktop design, switch to mobile preview. Adjust font sizes, button sizes, image dimensions, and spacing for mobile screens. Some sections may need to be reordered or simplified for mobile.
Mobile preview in page builder
Make every CTA button at least 44 pixels tall on mobile — this is the minimum recommended touch target size. Anything smaller is difficult to tap accurately on a phone screen.
6

Save reusable sections as templates

When you create a section you are happy with — a testimonial block, a features grid, or a branded header — save it as a global section or template. You can then reuse it on other pages without rebuilding from scratch.

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Key benefits

The template system and design tools make polished pages accessible to any business owner.
Global styles and branded templates ensure every page reflects your brand accurately.
Pages built with clear hierarchy, strong CTAs, and fast load times convert more visitors into leads and customers.
Built-in mobile editing means your pages look great on every device.
Saved sections and templates reduce design time for every new page you build.
Last modified on March 8, 2026