Why this matters
Traditional live chat requires someone to be available at that exact moment. Most website visitors are browsing outside business hours — and they leave without contacting you because no one is there to respond. The SMS chat widget changes this completely. The visitor sends a message when it is convenient for them, and you or your automation replies when you are available. The conversation continues via text — the channel most people actually read.Text messages have a 98% open rate and are read within 3 minutes by 9 out of 10 people — making SMS chat one of the highest-performing lead capture tools available.
How to add the chat widget to your pages
Configure the chat widget
Go to Sites > Chat Widget (or Settings > Chat Widget). Configure:
- Widget headline: The title shown on the chat bubble — for example, “Chat with us!”
- Welcome message: The text displayed when the visitor opens the chat
- Input fields: Which contact fields to collect — name, phone, email
- Widget color: Match your brand colors
- Widget position: Bottom left or bottom right of the page
Add the widget to an internal funnel or website page
Open the funnel or website page in the builder. In the elements panel, find the Chat Widget element and drag it onto the page. The widget appears as the floating chat bubble on your published page.
Embed on external websites
To add the chat widget to a website outside the platform — WordPress, Squarespace, Wix, etc. — copy the widget embed code from the Chat Widget settings and paste it into the 
<head> or <body> of your external site.Set up automated responses
Create a workflow triggered by Customer Replied with the channel set to SMS. Add an immediate reply so visitors get an instant response — even outside business hours. For example:
“Hi {{contact.first_name}}! Thanks for reaching out. We will be in touch within 1 business day. In the meantime, you can book a call here: [link]”
Key points
Why SMS chat outperforms live chat
Why SMS chat outperforms live chat
Traditional live chat requires both parties to be online at the same time. SMS chat does not — the visitor sends their message and continues their day, while you reply when available. This removes friction from the lead capture process and produces higher contact rates than email follow-up.
Works on any website
Works on any website
The chat widget embed code works on any website platform — WordPress, Squarespace, Wix, Webflow, or any custom HTML site. You do not need to use the platform’s website builder to benefit from the widget.
Contacts are automatically created
Contacts are automatically created
When a visitor submits their information via the chat widget, a contact record is automatically created in the platform. The conversation is logged, and any configured workflow automation fires immediately.
Automating responses with workflows
Automating responses with workflows
Pair the chat widget with a Customer Replied workflow trigger to send an instant automated reply. You can also route leads to team members, add tags, or enroll contacts in nurture sequences based on the chat widget submission.
Key benefits
Always-on lead capture
Always-on lead capture
The chat widget works 24/7 — capturing visitor information even when your team is offline.
Higher engagement
Higher engagement
SMS has a 45% response rate vs. 6% for email — visitors are far more likely to reply.
No special app required
No special app required
Visitors respond via standard text message from their phone.
Instant contact creation
Instant contact creation
Chat submissions automatically create contact records in your CRM.
Flexible deployment
Flexible deployment
Add the widget to platform pages or embed it on any external website.
Automated follow-up
Automated follow-up
Pair with workflows to send instant replies and start nurture sequences immediately.