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Content AI is built directly into the platform tools you already use — the email editor, social planner, funnel page builder, and media library. Instead of switching between platforms or staring at a blank page, you can generate polished copy and custom images in seconds, right where you need them.
Content and Image AI article

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Why this matters

The biggest bottleneck in content marketing is not publishing — it is writing. Creating fresh captions, email subject lines, landing page headlines, and blog outlines every week is time-consuming and creatively exhausting. Content AI eliminates blank-page paralysis. You provide the topic and direction; the AI generates draft content you can edit and publish in minutes.
Content AI is usage-based and billed per word generated. Check your account settings for current usage and plan limits.

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How to use Content AI for social posts and copy

1

Open Content AI from within a tool

Content AI is available wherever you create content. Look for the Content AI button in:
  • The Social Planner post composer
  • The Email Editor for campaigns and templates
  • The Funnel and Website Page Builder
  • The Blog Editor
Click the button to open the AI generation panel.
Content AI button in Social Planner
2

Enter a post title or topic

In the Post Title field, enter the name of the topic or category you are writing about — for example, “Content Marketing Tips” or “Summer Sale Announcement.”
3

Add a brief description

In the Description field, describe what the post should cover — for example, “Short-form videos are changing social media marketing strategies and increasing engagement rates for small businesses.”
4

Add keywords

Enter relevant keywords one at a time, pressing Enter after each. Keywords help the AI stay on topic and improve relevance to your audience.
Content AI configuration panel
5

Choose a writing tone

Select a tone that matches your brand voice — Professional, Conversational, Inspirational, Witty, or another available option. The tone shapes how the generated copy sounds.
If you are not sure which tone to use, try generating the same post with two different tones and compare. “Conversational” works well for social media, while “Professional” is better suited to B2B email copy.
6

Select the number of variations

Choose between 1 and 5 variations. Multiple variations let you compare options or use different versions across platforms — useful for A/B testing subject lines and calls to action.
7

Generate and select content

Click Generate. The AI produces your requested variations in seconds. Review each option, then click the one you want to insert — it populates directly into your editor. Make any final edits before publishing or saving.

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How to generate an AI image

1

Open the media library

Go to Settings > Media > Open Media Library, or access it from within any tool with an image picker.
2

Click Content AI

In the media library toolbar, click the Content AI button.
3

Enter your image description

Describe the image you want to generate — be specific about subject, style, mood, and colors. For example: “A professional photo of a business owner reviewing analytics on a laptop in a modern office, natural lighting, warm tones.”
4

Generate and save

Click Generate. The AI produces the image and saves it directly to your media library. You can use it immediately in any platform tool.

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Key points

Content AI is embedded in the Social Planner, Email Editor, Funnel Builder, Blog Editor, and Media Library. The generation panel appears contextually wherever you are writing — no need for a separate AI tool.
Social media captions and post copy, email subject lines and body copy, blog post introductions and outlines, landing page headlines and body text, and AI-generated images stored in your media library.
Content AI is charged per word generated, not per session. Light users pay very little, while high-volume users scale usage based on output. Generated images also count toward your Content AI usage. Review current pricing and usage in Account Settings.
Generating 2 to 5 variations for the same topic lets you test different angles, tones, and calls to action. Use different subject lines in email campaigns or different captions for the same social post to find what performs best.
All generated content is fully editable. AI output is a starting point — refine the tone, adjust details, add brand-specific language, and personalize before publishing.

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Key benefits

Generate copy in seconds instead of starting from a blank page.
No need to copy and paste from external AI platforms — generate directly inside the editor you are already using.
Set your tone and generate on-brand copy every time.
Create A/B test variants for emails and social posts without extra effort.
Produce custom images for your content without a graphic designer or stock photo subscription.
Keywords and descriptions steer the AI toward relevant, specific content for your audience.
Last modified on March 8, 2026