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CC (Carbon Copy) and BCC (Blind Carbon Copy) give you greater flexibility and control when sending emails through the HoopAI Platform. Use CC to keep relevant parties informed and BCC to include recipients privately without revealing their identities to others.
Utilizing CC and BCC in emails

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Why this matters

When you send an email from a Conversation, the CC and BCC fields let you loop in additional recipients without sending a separate message. BCC is especially useful for managers who want visibility into client communications without being visible to the client. CC keeps collaborators in the loop transparently.
When using CC or BCC, custom fields (merge tags) only apply to the primary recipient. If you need personalized content for multiple recipients, use the Bulk Email Send feature instead so custom fields work correctly for each individual.

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How to use CC and BCC in emails

1

Open a conversation and start an email

In the Conversations area, open or start a conversation with a contact. Select Email as the communication channel in the message composer.
Conversations area
2

Locate the CC and BCC fields

In the email composer, look for the CC and BCC fields. They are accessible via a CC/BCC toggle or link near the To field. Click to expand them.
CC BCC email composer
3

Add CC recipients

Enter email addresses in the CC field for anyone who should receive a copy of the email and be visible to all recipients. CC recipients can see each other’s addresses and will receive all replies if someone clicks “Reply All.”
4

Add BCC recipients

Enter email addresses in the BCC field for recipients who should receive the email privately. BCC recipients are not visible to the primary recipient or CC recipients — their address stays confidential.
Use BCC when sending client emails that your manager or business partner needs to monitor without the client seeing their email address.
5

Compose and send

Write your email as normal and click Send. All recipients — To, CC, and BCC — will receive the message.
Send email with CC BCC

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How replies work with CC and BCC

If a CC or BCC recipient replies to the email, their reply comes into the same conversation thread as the primary contact’s replies in the platform.
If a recipient uses “Reply All,” the response goes to all visible recipients (To and CC). BCC recipients are not included in Reply All responses — their confidentiality is maintained.
Custom fields (merge tags like {{contact.first_name}}) only populate for the primary recipient. For personalized campaigns to multiple recipients, use Bulk Email Send so each contact gets the correctly personalized version.
Use CC/BCC for individual conversational emails where you need to loop in a third party. Use Bulk Email Send when you want to reach many contacts with personalized messaging at scale.

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Key benefits

BCC protects the email addresses of private or sensitive recipients.
Reach multiple people simultaneously without duplicating effort.
CC keeps all stakeholders informed and creates a culture of open communication.
Choose exactly who receives each email and whether their inclusion is visible to others.
Last modified on March 8, 2026