Skip to main content
Setting up a dedicated email domain separates your personal or regular email traffic from your email marketing and automation. By doing this, you enhance deliverability, maintain professionalism, and simplify email management. This lesson covers choosing a subdomain, adding the domain, configuring DNS records, and verifying the setup.
You must add a DMARC record to your DNS settings. Use the following values — copy and paste exactly, with no spaces at the beginning or end:
  • Record Type: TXT
  • Host/Name: _DMARC
  • Content/Points to field: v=DMARC1; p=none;

​
How to set up your dedicated email domain

1

Navigate to Email Services

In the HoopAI Platform, go to Settings in the left sidebar. Under Email, select Email Services or Dedicated Domain.
2

Choose a subdomain

Select a subdomain to use for sending (for example, mail.yourbusiness.com or send.yourbusiness.com). Using a subdomain keeps your main domain reputation protected.
3

Add the domain

Enter your chosen subdomain in the domain field and click Add Domain.
4

Configure DNS records

The platform will display the DNS records you need to add at your domain registrar (such as GoDaddy, Namecheap, or Cloudflare). These typically include CNAME and TXT records for DKIM signing and domain verification.Log in to your domain registrar and add each record exactly as shown.
5

Add your DMARC record

In your domain registrar’s DNS settings, add the following TXT record:
  • Host/Name: _DMARC
  • Value: v=DMARC1; p=none;
This record is required for email authentication compliance.
6

Verify the setup

Return to the HoopAI Platform and click Verify or Check DNS. DNS propagation can take up to 24–48 hours. Once verified, your dedicated domain will show as active.

​
Key points

Sending marketing emails from your main domain can negatively impact its reputation and deliverability. A dedicated subdomain separates email marketing traffic from regular business communications, protecting your primary domain’s sender reputation.
You will need to configure DKIM (DomainKeys Identified Mail) records, SPF (Sender Policy Framework) records, and a DMARC policy record. The platform generates the specific values for your account.
DNS changes typically propagate within a few hours but can take up to 48 hours in some cases. If verification fails immediately, wait a few hours and try again before contacting support.

​
Key benefits

  • Enhanced deliverability: Marketing emails sent from a dedicated domain have a significantly higher chance of landing in the inbox rather than the spam folder.
  • Professional brand image: A branded sending domain reinforces professionalism and builds trust with recipients.
  • Simplified email management: Separating marketing and automation emails from regular communications makes tracking and reporting far easier.
  • Increased trustworthiness: Proper authentication signals to email providers that your messages are legitimate, reducing the chance of being flagged.
  • Improved effectiveness: Authenticated emails reach your target audience more reliably, making every campaign more impactful.
Last modified on March 4, 2026