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Setting up a dedicated email domain separates your personal email traffic from your marketing and automation emails. This enhances deliverability, maintains professionalism, and simplifies email management across the HoopAI Platform.
Dedicated email domain article

The Dedicated Email Domain lesson in the HoopAI Academy

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Why this matters

Sending marketing emails from your main domain can damage its reputation and hurt deliverability. A dedicated subdomain keeps your primary domain protected and your marketing emails landing in inboxes — not spam folders.
You must add a DMARC record to your DNS settings. Copy and paste the following exactly, with no leading or trailing spaces:
  • Record Type: TXT
  • Host/Name: _DMARC
  • Content/Points to field: v=DMARC1; p=none;

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Prerequisites

Before starting, make sure you own or manage a domain and have access to your domain registrar’s DNS settings (GoDaddy, Namecheap, Cloudflare, etc.).

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How to set up your dedicated email domain

1

Navigate to Email Services

In the HoopAI Platform, go to Settings in the left sidebar. Under Email, select Email Services or Dedicated Domain.
Email services navigation

Navigate to Settings then Email Services to begin

2

Choose a subdomain

Select a subdomain to use for sending — for example, mail.yourbusiness.com or send.yourbusiness.com. Using a subdomain protects your main domain’s sender reputation.
Use a short, professional subdomain like mail, send, or news. Avoid using your root domain (e.g., yourbusiness.com) for sending.
3

Add the domain

Enter your chosen subdomain in the domain field and click Add Domain. The platform will generate the DNS records you need to add.
Add domain screen

Adding your subdomain to the HoopAI Platform

4

Configure DNS records

Log in to your domain registrar and add each record the platform provides. These typically include:
  • CNAME records for DKIM signing
  • TXT records for domain verification
  • TXT record for DMARC (see warning above)
Add each record exactly as shown — spacing and punctuation matter.
5

Add your DMARC record

In your DNS settings, add a new TXT record:
  • Host/Name: _DMARC
  • Value: v=DMARC1; p=none;
This is required for email authentication compliance and cannot be skipped.
DNS settings example

Adding DNS records at your domain registrar

6

Verify the setup

Return to the HoopAI Platform and click Verify or Check DNS. DNS propagation can take up to 24–48 hours. Once verified, your dedicated domain will show as active and ready to use.
If verification fails immediately, wait a few hours before trying again. DNS propagation times vary by registrar.

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Key points

Sending marketing emails from your main domain can negatively impact its reputation and deliverability. A dedicated subdomain separates email marketing traffic from regular business communications, protecting your primary domain’s sender reputation.
You will need DKIM (DomainKeys Identified Mail) records, SPF (Sender Policy Framework) records, and a DMARC policy record. The HoopAI Platform generates the specific values for your account automatically.
DNS changes typically propagate within a few hours but can take up to 48 hours. If verification fails immediately, wait and try again before contacting support.

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Key benefits

Marketing emails sent from a dedicated domain land in inboxes far more reliably.
A branded sending domain builds trust with every recipient.
Separating marketing emails from regular communications makes tracking and reporting much easier.
Proper authentication signals to email providers that your messages are legitimate.
Authenticated emails reach your audience more reliably, making every campaign more impactful.
Last modified on March 8, 2026