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Setting up a dedicated email domain is crucial for email marketing success. A dedicated subdomain separates your marketing and automation email traffic from your regular communications — protecting your main domain’s reputation and ensuring your campaigns actually reach inboxes.
You must add a DMARC record to your DNS settings. Use the following values — copy and paste exactly, with no spaces at the beginning or end:
  • Record Type: TXT
  • Host/Name: _DMARC
  • Content/Points to field: v=DMARC1; p=none;

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How to set up your dedicated email domain

1

Navigate to Email Services

Go to Settings > Email Services (or Email > Dedicated Sending Domain depending on your account view).
2

Choose a subdomain

Decide on a subdomain for your marketing emails. Common examples:
  • mail.yourbusiness.com
  • send.yourbusiness.com
  • marketing.yourbusiness.com
Using a subdomain — rather than your root domain — protects your main domain’s reputation if a campaign has deliverability issues.
3

Add the domain in the platform

Enter your chosen subdomain and click Add Domain.
4

Add DNS records at your registrar

The platform will display the required DNS records — typically CNAME and TXT records for DKIM verification. Log in to your domain registrar (GoDaddy, Namecheap, Cloudflare, etc.) and add each record exactly as shown.
5

Add your DMARC record

In your domain registrar’s DNS management panel, add:
  • Record Type: TXT
  • Host/Name: _DMARC
  • Value: v=DMARC1; p=none;
6

Verify the domain

Return to the HoopAI Platform and click Verify. DNS propagation can take up to 24–48 hours. Once verified, the domain status will show as active.

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Key points

If you send marketing emails from your main business domain and one campaign has high spam reports or bounces, your entire domain’s reputation can suffer — affecting even regular business email delivery. A dedicated sending subdomain isolates this risk.
Typically: DKIM CNAME records (provided by the platform), an SPF TXT record, and a DMARC TXT record. The platform generates the specific values for your DKIM records. You must manually add the DMARC record.
DNS changes propagate globally within a few hours to 48 hours. If verification fails immediately, wait and check again before contacting support.

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Key benefits

  • Enhanced deliverability: Dedicated domain emails land in inboxes more reliably than emails sent from shared or main domains.
  • Brand professionalism: A custom sending domain reinforces your brand identity in every email.
  • Simplified management: Track marketing email performance separately from your regular business email.
  • Increased trust: Properly authenticated emails signal to providers that your messages are legitimate.
  • Better campaign effectiveness: Higher deliverability means more opens, clicks, and conversions from every campaign.
Last modified on March 4, 2026