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Email blasts are a powerful marketing tool for reaching your entire audience with a single send. Use them to promote offers, share updates, announce events, or nurture leads — all without any advertising spend. The HoopAI Platform gives you full control over recipient selection, scheduling, and performance tracking.
Send an email blast to your contact list

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Why this matters

Every email blast you send is a direct line to your audience with no algorithm, no ad spend, and no gatekeeping. Email marketing consistently generates the highest ROI of any digital marketing channel. Businesses that email their list regularly build a warm audience that buys when they send.

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How to send an email blast

1

Navigate to Email Campaigns

Go to Marketing > Email > Campaigns, or use Bulk Actions from the Contacts section. Click New Campaign or New Email Blast.
Email campaigns navigation
2

Name your campaign

Give your campaign a descriptive internal name so you can identify it in your reporting later.
3

Choose your recipients

Select who will receive the email:
  • Your entire contact list
  • A specific Smart List (a filtered segment of contacts)
  • Individually selected contacts
Email recipient selection
4

Design your email

Use the email builder to create your message. You can:
  • Start from a blank template or choose a pre-built template
  • Add images, text, buttons, and links
  • Use custom fields like {{contact.first_name}} to personalize content for each recipient
  • Include trigger links for click tracking and workflow automation
Personalizing your subject line with {{contact.first_name}} can increase open rates by 20–50%. Keep subject lines under 50 characters and lead with the value — not your business name.
5

Set the from name and email

Ensure your From Name and From Email match your dedicated sending domain for best deliverability. Never send from a free email provider like Gmail or Yahoo — this will hurt your delivery rates.
6

Choose your send timing

Select your delivery method:
  • Send now: Delivers immediately to all selected recipients
  • Schedule: Pick a specific date and time for delivery
  • Drip send: Send in batches (e.g., 200 emails every hour) to manage volume and avoid spam filters
Email send timing options
7

Review and send

Preview your email, confirm the recipient count, and click Send or Schedule to launch.
8

Track performance

After sending, view campaign statistics from the campaign dashboard:
  • Open rate: Percentage of recipients who opened the email
  • Click-through rate: Percentage who clicked a link
  • Unsubscribes: Contacts who opted out
  • Complaint rate: Spam reports received
Contact replies flow into your Conversations inbox automatically.
Email campaign statistics

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Key points

Personalizing email subject lines and body content with merge tags significantly increases open and click rates. At minimum, use {{contact.first_name}} in your subject line or greeting for every campaign.
When sending to large contact lists, drip sending prevents triggering spam filters by spreading delivery over time. This maintains better deliverability and protects your sender reputation.
Monitor your unsubscribe and complaint rates after every send. A complaint rate above 0.1% signals list quality or messaging issues. The platform handles unsubscribe requests automatically to keep you compliant.

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Key benefits

Email campaigns generate consistent revenue without requiring any ad spend.
Reach your entire contact list in minutes with just a few clicks.
Track open rates, click-through rates, unsubscribes, and complaint rates for every campaign.
Contact replies appear directly in Conversations for easy response management.
Combine trigger links with workflows to create automated follow-up sequences based on engagement.
Last modified on March 8, 2026