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Email blasts are a powerful marketing tool for reaching your entire audience with a single send. Use them to promote offers, share updates, announce events, or nurture leads — all without any advertising spend. The HoopAI Platform gives you full control over recipient selection, scheduling, and performance tracking.

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How to send an email blast

1

Navigate to Email Campaigns

Go to Marketing > Email > Campaigns (or Bulk Actions from the Contacts section). Click New Campaign or New Email Blast.
2

Name your campaign

Give your campaign a descriptive internal name so you can identify it in your reporting later.
3

Choose your recipients

Select who will receive the email:
  • An entire contact list
  • A specific Smart List (filtered segment)
  • Individually selected contacts
4

Design your email

Use the email builder to create your message. You can:
  • Start from a blank template or choose a pre-built template
  • Add images, text, buttons, and links
  • Use custom fields (merge tags) to personalize content — for example, {{contact.first_name}} inserts the recipient’s first name
  • Include trigger links for click tracking and workflow automation
5

Set the from name and email

Ensure your From Name and From Email match your dedicated sending domain for best deliverability.
6

Choose your send timing

Select your delivery method:
  • Send now: Delivers immediately
  • Schedule: Picks a specific date and time
  • Drip send: Sends in batches (e.g., 200 emails every hour) to manage volume
7

Review and send

Preview your email, check the recipient count, and click Send or Schedule to launch your campaign.
8

Track performance

After sending, view campaign statistics:
  • Open rate: Percentage of recipients who opened the email
  • Click-through rate: Percentage who clicked a link
  • Unsubscribes: Contacts who opted out
  • Complaint rate: Spam reports
Contact replies flow into your Conversations inbox automatically.

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Key points

Personalizing email subject lines and body content with merge tags significantly increases open and click rates. At minimum, use {{contact.first_name}} in your subject line or greeting.
When sending to large contact lists, drip sending prevents triggering spam filters by spreading delivery over time. This maintains better deliverability and keeps your sender reputation healthy.
Monitor your unsubscribe and complaint rates closely. A high complaint rate signals that your list quality or messaging needs improvement. The platform handles unsubscribe requests automatically to keep you compliant.

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Key benefits

  • High sales likelihood: Email campaigns generate revenue consistently without requiring any ad spend.
  • Easy engagement: Reach your entire contact list in minutes with just a few clicks.
  • Detailed analytics: Track open rates, click-through rates, unsubscribes, and complaint rates for every campaign.
  • Integrated replies: Contact replies appear directly in Conversations for easy response management.
  • Advanced automation: Combine trigger links with workflows to create automated follow-up sequences based on engagement.
Last modified on March 4, 2026