Learn how to send a bulk email campaign to your entire contact list, a smart list, or specific contacts — with full tracking and no ad spend required.
Email blasts are a powerful marketing tool for reaching your entire audience with a single send. Use them to promote offers, share updates, announce events, or nurture leads — all without any advertising spend. The HoopAI Platform gives you full control over recipient selection, scheduling, and performance tracking.
The Send an Email Blast lesson in the HoopAI Academy
Every email blast you send is a direct line to your audience with no algorithm, no ad spend, and no gatekeeping. Email marketing consistently generates the highest ROI of any digital marketing channel. Businesses that email their list regularly build a warm audience that buys when they send.
Go to Marketing > Email > Campaigns, or use Bulk Actions from the Contacts section. Click New Campaign or New Email Blast.
The Email Campaigns section in the HoopAI Platform
2
Name your campaign
Give your campaign a descriptive internal name so you can identify it in your reporting later.
3
Choose your recipients
Select who will receive the email:
Your entire contact list
A specific Smart List (a filtered segment of contacts)
Individually selected contacts
Selecting recipients for your email blast — full list, smart list, or individuals
4
Design your email
Use the email builder to create your message. You can:
Start from a blank template or choose a pre-built template
Add images, text, buttons, and links
Use custom fields like {{contact.first_name}} to personalize content for each recipient
Include trigger links for click tracking and workflow automation
Personalizing your subject line with {{contact.first_name}} can increase open rates by 20–50%. Keep subject lines under 50 characters and lead with the value — not your business name.
5
Set the from name and email
Ensure your From Name and From Email match your dedicated sending domain for best deliverability. Never send from a free email provider like Gmail or Yahoo — this will hurt your delivery rates.
6
Choose your send timing
Select your delivery method:
Send now: Delivers immediately to all selected recipients
Schedule: Pick a specific date and time for delivery
Drip send: Send in batches (e.g., 200 emails every hour) to manage volume and avoid spam filters
Send timing options — immediate, scheduled, or drip delivery
7
Review and send
Preview your email, confirm the recipient count, and click Send or Schedule to launch.
8
Track performance
After sending, view campaign statistics from the campaign dashboard:
Open rate: Percentage of recipients who opened the email
Click-through rate: Percentage who clicked a link
Unsubscribes: Contacts who opted out
Complaint rate: Spam reports received
Contact replies flow into your Conversations inbox automatically.
Email campaign performance statistics in the HoopAI Platform
Personalizing email subject lines and body content with merge tags significantly increases open and click rates. At minimum, use {{contact.first_name}} in your subject line or greeting for every campaign.
Drip sending for large lists
When sending to large contact lists, drip sending prevents triggering spam filters by spreading delivery over time. This maintains better deliverability and protects your sender reputation.
Trigger links in email blasts
A trigger link tracks which contacts clicked specific links in your email. You can also use trigger link clicks to automatically enroll those contacts into a follow-up workflow.
Tracking unsubscribes and complaints
Monitor your unsubscribe and complaint rates after every send. A complaint rate above 0.1% signals list quality or messaging issues. The platform handles unsubscribe requests automatically to keep you compliant.
