Skip to main content
The Opportunities section lets you manage your entire sales pipeline from first contact to closed deal. Organize deals into pipelines and stages, view your board in kanban or list format, track value, and automate follow-up — all connected to contact records in the CRM.
Opportunities board view with pipeline stages

Pipelines

Create and configure custom pipelines with named stages, permissions, and smart tags.

Managing opportunities

Create, edit, sort, filter, and track opportunities through your sales process.

Bulk actions

Import, export, bulk edit, and delete multiple opportunities at once.

Custom fields

Add deal-specific data fields to opportunity records beyond the standard fields.

Kanban board

View and manage opportunities as draggable cards organized by pipeline stage.

List view

Switch to a tabular view for sorting, filtering, and bulk editing large deal volumes.

Pipeline stages

Define the stages in each pipeline and configure stage-specific settings and automation.

Opportunity details

View and edit the full detail record for any deal — contact, value, notes, tasks, and history.

Lost reasons

Configure a list of selectable lost reasons to capture why deals are not won.

Opportunity value

Set and track monetary value on each opportunity to measure pipeline revenue potential.

Followers

Follow an opportunity to receive notifications when it is updated or changes stage.

Opportunity reporting

Analyze pipeline performance, conversion rates, and stage-by-stage deal velocity.

Automation triggers

Trigger workflows when opportunities are created, move stages, or change status.
Opportunities view toggle between board and list
Kanban board view of opportunities
Add Opportunity button
Opportunity creation form
Drag opportunity between pipeline stages

Getting started

1

Create your first pipeline

Go to Opportunities → Pipelines and click + Add Pipeline. Name the pipeline for your sales process (for example, “New Leads” or “Service Proposals”) and define the stages that deals move through.
2

Add your first opportunity

Click + Add Opportunity, link it to a contact record, assign it to a pipeline and stage, and enter the deal value. This creates the opportunity card on the kanban board.
3

Customize opportunity fields

Go to Opportunities → Custom Fields and add any deal-specific fields your team needs — such as source, service type, or close date — that are not in the standard form.
4

Set up lost reasons

Under Opportunities → Lost Reasons, create a list of reasons why deals are typically not won. When a deal is marked Lost, your team will be prompted to pick from this list, giving you clean data for reporting.
5

Configure automation triggers

In Automation → Workflows, create workflows that fire when an opportunity is created, moves to a specific stage, or is marked Won or Lost — for example, sending a follow-up email or assigning a task.
Every opportunity must be linked to a contact record. If the contact does not yet exist, create it first in the Contacts section before adding the opportunity.

Frequently asked questions

A pipeline is the overall sales process — for example, “New Client Sales” or “Renewals.” Stages are the individual steps within that pipeline — for example, “Contacted,” “Proposal Sent,” “Negotiation,” “Closed Won.” You can have multiple pipelines, each with their own stages, to represent different products, services, or sales teams.
The kanban board shows opportunities as cards in columns, one column per stage. It is best for visualizing deal flow and dragging cards between stages. The list view shows the same opportunities in a table with sortable and filterable columns — it is better for bulk editing, searching, and managing large volumes of deals.
Every opportunity is set to one of four statuses: Open (active deal in progress), Won (successfully closed), Lost (deal not won — a lost reason can be recorded), or Abandoned (deal discontinued without a formal outcome). Statuses are separate from pipeline stages — a deal can be in any stage and be marked Won or Lost.
Yes. Click Import from the Opportunities view to upload a CSV file. The file must be a single sheet under 30 MB with a header row. Note that opportunity imports cannot be reversed, so review your data carefully before importing.
Workflows can be triggered by opportunity events — for example, when an opportunity is created, when it moves to a specific stage, or when it is marked Won. Use these triggers to automate follow-up tasks, send emails, update contact fields, or notify team members without any manual steps.
Opportunity value is the monetary amount you assign to a deal — typically the expected revenue if the deal is won. The platform uses these values to calculate total pipeline value, average deal size, and revenue forecasts in the Opportunity Reporting section.
Last modified on March 22, 2026