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The Social Planner on mobile is a robust tool for managing and publishing posts directly from your device. With easy integration across multiple social media platforms, you can create consistent, well-planned content without ever sitting at your desk.
Access to the Social Planner may depend on your user permissions. Contact your account administrator if this feature is not visible.
From the navigation, tap the apps section, then select Social Planner.
Mobile nav
Social Planner main

Calendar views

The Social Planner offers three views to help you plan and review content:
Social planner platforms
ViewDescription
MonthlyHigh-level overview of posts scheduled across the entire month
WeeklyWeek-at-a-glance for more detailed post planning
ListChronological list of all scheduled, published, and draft posts
Each post card shows the caption, media preview, post status, post type, scheduled date, and which social platforms it will publish to.

Managing connected accounts

From the Social Planner, view your connected social accounts or link new ones. Tap Manage Accounts to add or disconnect platforms including:
  • Facebook pages and groups
  • Instagram (business accounts)
  • LinkedIn (personal and business)
  • Twitter / X
  • Google Business Profile
  • TikTok

Creating a new post

1

Tap the + button

Tap the floating + button at the bottom-right of the Social Planner screen.
2

Select connected accounts

Choose which connected social accounts the post should publish to, then tap Create.
Platform selection
3

Compose your post

Write your post content in the blank canvas.
Compose post
4

Write the caption

Write your post content. Use the new post canvas to create platform-optimized text.
New post
5

Customize per platform

Toggle Customize Post to create platform-specific variations — for example, choosing between a feed post and a Reel for Instagram, or adjusting the copy for LinkedIn.
6

Add media

Tap the Media option to add files from your device camera, photo library, files app, or your Media Library.
Add media
7

Advanced settings

Tap Advanced Settings to apply your watermark, optimize media dimensions for each platform, and assign categories and tags for organization.
Advanced settings
8

Set the schedule and publish

Tap Post and choose your publishing option.
Schedule post

Publishing options

OptionDescription
Post nowPublish immediately to all selected accounts
Save for laterSave as a draft to edit and publish later
Schedule postSet a specific date and time for future publishing
Schedule recurring postsSet the post to repeat at defined intervals (daily, weekly, monthly)

Viewing published posts

Once a post is published, tap the redirect icon on the post card to open and view the live post on its respective social platform.

Key features

Multi-platform

Publish to Facebook, Instagram, LinkedIn, Twitter/X, Google, and TikTok from one screen

Scheduling

Schedule posts for optimal times or set up recurring post series

Media library

Pull images and videos from your HoopAI media library without leaving the app

Platform customization

Write different captions for each platform using the customize post toggle

Watermarks

Apply your brand watermark to images via Advanced Settings

Drafts

Save work-in-progress posts as drafts to finalize later

Last modified on March 4, 2026