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The Social Planner on mobile is a robust tool for managing and publishing posts directly from your device. With easy integration across multiple social media platforms, you can create consistent, well-planned content without ever sitting at your desk.
Access to the Social Planner may depend on your user permissions. Contact your account administrator if this feature is not visible.
From the navigation, tap the apps section, then select Social Planner.
Mobile nav

HoopAI mobile app navigation

Social Planner main

Social Planner main view — monthly calendar of scheduled posts

Calendar views

The Social Planner offers three views to help you plan and review content:
Social planner platforms

Social Planner — platform and post overview

Each post card shows the caption, media preview, post status, post type, scheduled date, and which social platforms it will publish to.

Managing connected accounts

From the Social Planner, view your connected social accounts or link new ones. Tap Manage Accounts to add or disconnect platforms including:
  • Facebook pages and groups
  • Instagram (business accounts)
  • LinkedIn (personal and business)
  • Twitter / X
  • Google Business Profile
  • TikTok

Creating a new post

1

Tap the + button

Tap the floating + button at the bottom-right of the Social Planner screen.
2

Select connected accounts

Choose which connected social accounts the post should publish to, then tap Create.
Platform selection

Select which social platforms to publish to

3

Compose your post

Write your post content in the blank canvas.
Compose post

Post composition screen — write your caption

4

Write the caption

Write your post content. Use the new post canvas to create platform-optimized text.
New post

New post creation — caption and content

5

Customize per platform

Toggle Customize Post to create platform-specific variations — for example, choosing between a feed post and a Reel for Instagram, or adjusting the copy for LinkedIn.
6

Add media

Tap the Media option to add files from your device camera, photo library, files app, or your Media Library.
Add media

Add media from your device or media library

7

Advanced settings

Tap Advanced Settings to apply your watermark, optimize media dimensions for each platform, and assign categories and tags for organization.
Advanced settings

Advanced settings — watermark, dimensions, categories, and tags

8

Set the schedule and publish

Tap Post and choose your publishing option.
Schedule post

Schedule your post for a specific date and time


Publishing options


Viewing published posts

Once a post is published, tap the redirect icon on the post card to open and view the live post on its respective social platform.

Key features

Multi-platform

Publish to Facebook, Instagram, LinkedIn, Twitter/X, Google, and TikTok from one screen

Scheduling

Schedule posts for optimal times or set up recurring post series

Media library

Pull images and videos from your HoopAI media library without leaving the app

Platform customization

Write different captions for each platform using the customize post toggle

Watermarks

Apply your brand watermark to images via Advanced Settings

Drafts

Save work-in-progress posts as drafts to finalize later

Last modified on March 4, 2026