Products overview
The products table lists all your products with:
| Column | Description |
|---|---|
| Image | Primary product thumbnail |
| Name | Product display name |
| Type | Physical, digital, or free |
| Last updated | Date the product was last modified |
Importing products
You can populate your catalog from external sources without creating products one by one:- Import as CSV — Upload a spreadsheet of products in bulk. Use this when migrating from another system.
- Import from Stripe — Pull your existing Stripe product catalog directly into the HoopAI Platform, keeping both systems in sync.
Filters
Use the Filters button to narrow the product list by:- Collection — show only products in a specific collection
- Store visibility — show only products available in (or hidden from) your stores
- Source — filter by where the product originated (manually created, imported from Stripe, etc.)
Creating a new product
Set the product name and description
Enter a clear product name. In the description field, explain what the customer is buying — this appears on checkout pages and invoices.
Set the price
Choose the pricing type:
- One-time — a single charge
- Recurring — a subscription billed on a set interval (daily, weekly, monthly, annual)
- Free — no charge (useful for lead magnets or trial access)
Add images
Upload product images. The first image becomes the primary thumbnail shown on checkout and store pages.
Configure product type
- Physical product — enable shipping and set the weight and dimensions
- Digital product — upload the file the customer receives after purchase
- Free product — no payment required; useful for gated content or free trials
Enable inventory tracking (optional)
Toggle on Track inventory and enter the stock quantity. The platform will reduce the available count with each sale and can display “Out of stock” when inventory reaches zero.
Set the "Compared at" price (optional)
Enter a higher Compared at price to show a crossed-out original price alongside the sale price — a visual cue that communicates a discount to shoppers.
Digital products
Digital products are files (PDFs, videos, zip archives, software licenses, etc.) that are delivered to the customer automatically after purchase.Digital product delivery is available exclusively for orders placed through eCommerce stores. Make sure the Store option is enabled in the product’s settings.
Products without variants
Set the product type to digital
When creating or editing a product, open the Pricing section and select the pricing option you want to configure.
Upload the file
Click Upload file and select the file to deliver. Supported file types include images, audio, video, documents, and ZIP files. Up to 10 files can be uploaded per product, with each file limited to 100 MB.
Products with variants
Open the variant
In the product editor, go to the Variants section and select the specific variant to configure.
Upload files for the variant
Upload the files to include with that variant. Each variant can have its own set of files.
Free products
Free products work like regular products but do not require a payment method from the customer. They are useful for:- Lead magnets (free guides, templates, tools)
- Trial memberships or course access
- Waitlist sign-ups with a product attached
Set price to free
When creating the product, set the price to $0.00 and choose the display currency.
Add a Compared at price (optional)
Enter a higher value in the Compared at field to show a strikethrough price (e.g., $25.00) — communicating the value of the free offer.
Link to a membership offer (optional)
Expand Additional Options to connect the product to a membership or course, granting access automatically after the free “purchase.”
Build a checkout page
Add the free product to a funnel step’s Products tab. In the funnel settings, you can disable the credit card field entirely so customers do not need to enter payment details.
Inventory management
Monitor stock levels
The inventory count decreases automatically with each sale. When stock hits zero, the product is marked as out of stock and cannot be purchased.
The “Compared at” price
The Compared at price displays a crossed-out higher price next to the actual selling price, creating a visual sale indicator on your checkout pages and store listings. For example: ~~99**Enter the compared at price
In the pricing section, enter a value in the Compared at field. This must be higher than the actual sale price.
Bulk editing products
When you need to update prices, statuses, or other fields across many products at once, use the bulk edit tool.Product collections
Collections group related products together, making it easier for customers to browse your store by category.
Manual collections
A manual collection is a fixed list — you choose exactly which products belong to it.Create a manual collection
Go to Payments → Products and click Collections → Create collection. Select Manual.
Smart collections
A smart collection populates automatically based on rules — any product that matches the criteria is added to the collection without manual selection.Define the rules
Set conditions such as:
- Product title contains a keyword
- Price is above or below a value
- Product type equals physical/digital
- Tag equals a specific value
Customer reviews
The HoopAI Platform supports customer reviews on products sold through your store.Enabling reviews on your store
Open the store builder
Go to Sites → Stores and edit your store. Open the Products List or Product Details page builder.
Enable the Reviews toggle
Select the Products List element and enable Show Reviews and Ratings. You can also customize the color of the star icons and review text to match your branding.
How customers submit reviews
Customers see a Reviews and Ratings section at the bottom of each Product Details page. Clicking Write a Review opens a form with required fields (name, email) and optional fields (phone, headline, description). After submission, the review enters the Pending queue and a confirmation is shown to the customer.Moderating reviews
Go to Payments → Products → Reviews to manage all submitted reviews.| Tab | What it contains |
|---|---|
| Pending | Reviews awaiting your decision |
| Approved | Reviews published on your store |
| Unapproved | Reviews you have hidden |
- Approve — publish the review on your store
- Unapprove — hide the review from your store
- Reply — add a public response to the review
- Move to trash — permanently remove the review
Frequently asked questions
Can I have multiple price points for the same product?
Can I have multiple price points for the same product?
Yes. Use product variants to create different versions of the same product — for example, different sizes, tiers, or durations — each with its own price.
What happens when a product goes out of stock?
What happens when a product goes out of stock?
If inventory tracking is enabled and the count reaches zero, the product is marked out of stock and customers cannot purchase it until you update the inventory.
Can I use the same product in multiple invoices and payment links?
Can I use the same product in multiple invoices and payment links?
Yes. Products are shared across the entire platform. Once created, a product can be added to any invoice, payment link, order form, or store.
How do I archive a product I no longer sell?
How do I archive a product I no longer sell?
Open the product and change its status to Archived. Archived products are hidden from your store and checkout but remain in your records and can be reactivated.
Can I import my existing Stripe products?
Can I import my existing Stripe products?
Yes. Go to Payments → Products and use the Import from Stripe option. Your Stripe product catalog is pulled directly into the HoopAI Platform, eliminating manual re-entry.
Why isn't my digital product being delivered by email?
Why isn't my digital product being delivered by email?
Digital product email delivery requires the Order Confirmation Email notification to be enabled at Payments → Payment Settings → Notifications. Without it, customers can only download from the checkout confirmation page. Also confirm the product is sold through an eCommerce store — digital delivery is not available through other checkout types.
Can I add a product to multiple collections?
Can I add a product to multiple collections?
Yes. A product can belong to multiple manual and smart collections simultaneously. This is useful for cross-listing products in different store categories.
How do I set up a product with a trial period?
How do I set up a product with a trial period?
When creating a recurring product, toggle on the Trial period option and enter the number of trial days. Customers can access the product during the trial without being charged. The first billing cycle starts after the trial ends.