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Coupons let you offer discounts on your products and services — whether as percentage-off promotions, fixed-amount discounts, or special pricing for subscription plans. You can create coupon codes for use in two-step order forms, one-page checkout, and recurring subscription billing. Navigate to Payments → Coupons to get started.

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Creating a coupon

1

Start a new coupon

Go to Payments → Coupons and click + Add Coupon.
2

Name and set the code

Enter a coupon name (internal reference) and a coupon code — the code your customers will type at checkout (e.g., SAVE20, WELCOME10). Codes are case-insensitive.
3

Choose the discount type

Select one of:
  • Percentage — e.g., 20% off the order total
  • Fixed amount — e.g., $15 off the order total
4

Set the discount value

Enter the percentage or fixed amount.
5

Configure usage limits

  • Limit total uses — cap how many times the coupon can be redeemed across all customers
  • Limit to one use per customer — prevent a customer from using the same code more than once
6

Set an expiry date (optional)

Add a start and/or end date to make the coupon time-limited.
7

Restrict to specific products (optional)

By default, a coupon applies to any product. Toggle on Apply to specific products and select which products the coupon is valid for.
8

Save

Click Save. The coupon is now active and ready to use.

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Using coupons in two-step order forms

Two-step order forms separate the contact information step from the payment step, giving you a chance to capture leads even if they don’t complete checkout. Coupons can be applied at the payment step.
1

Enable coupon field on the order form

In your order form builder (under Sites → Funnels or Sites → Order Forms), add the Coupon field to the payment step.
2

Customer applies the code

At checkout, the customer enters their coupon code in the field and clicks Apply. The discount is applied and the order total updates instantly.
3

Verify and complete purchase

The customer reviews the discounted total and completes their payment.
Include the coupon code directly in your marketing emails or SMS messages to reduce friction — customers can copy and paste it into the checkout field.

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Coupon codes for subscriptions

Subscription coupons let you offer discounted pricing on recurring plans — useful for introductory offers, loyalty discounts, and win-back campaigns.
1

Create a subscription coupon

When creating the coupon, in the Applies to section, select Subscriptions or a specific subscription product.
2

Set the duration

Choose how long the discount applies:
  • Once — discount applies only to the first billing cycle
  • Repeating — discount applies for a set number of months
  • Forever — discount applies to every billing cycle indefinitely
3

Distribute the code

Share the coupon code in your subscription sign-up funnel, email campaigns, or directly with specific customers.
Subscription coupons require Stripe Connect. The coupon is applied at the Stripe subscription level and renews automatically for the configured duration.

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Managing coupons

The coupons dashboard shows:
  • Coupon name and code
  • Discount type and value
  • Usage count vs. usage limit
  • Expiry date
  • Status (active or expired)
Click on any coupon to edit its details, adjust limits, or deactivate it.

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Frequently asked questions

No. Only one coupon code can be applied per order at checkout.
Set Limit total uses to 1 and share the code exclusively with that contact. Alternatively, create a unique code per customer for more control.
Yes. If you apply a coupon to an invoice or order that has a payment plan, the discount is reflected in the first installment or spread across all installments depending on configuration.
After the expiry date, the code becomes invalid. Customers who try to apply it will see an error message at checkout.
Yes. The coupons dashboard shows the total redemption count for each coupon. Click into the coupon for a detailed usage log.
Last modified on March 4, 2026