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Checkout themes let you apply consistent branding to every payment page your customers see — from standalone payment links to invoice payment portals. Set your logo, colors, and fonts once and apply the theme across all your payment channels so customers always experience a polished, on-brand checkout.
Themes configured here apply to standalone payment links and invoice payment pages. Order forms embedded in funnels and websites inherit the visual styling from the funnel or website builder itself.

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Where themes are configured

Checkout themes are managed at Payments → Payment Settings → Checkout Themes (also labeled as the Themes tab depending on your account view). From this screen you can create multiple named themes and apply each one to different payment channels.

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Creating a checkout theme

1

Open the Themes screen

Navigate to Payments → Payment Settings → Checkout Themes and click + New Theme or Create Theme.
2

Name the theme

Give the theme a descriptive name that helps you identify it later — for example, Main Brand, Summer Promo, or Enterprise Clients.
3

Upload your logo

Click the logo upload area and select an image file from your computer. The logo will appear at the top of your payment pages. Use a PNG with a transparent background for the best result on both light and dark backgrounds.
4

Set the primary color

Choose a primary color using the color picker or enter a hex code directly. The primary color is used for buttons, highlighted fields, and accent elements across the checkout page.
5

Set the background color

Choose the background color for the payment page. A light neutral or white background keeps the page readable and professional.
6

Choose a font family

Select from the available font options. Choose a font that matches or complements your brand’s typography.
7

Preview in real time

The preview panel on the right updates instantly as you make changes. Review how the logo, colors, and font look together on a sample checkout page before saving.
8

Save the theme

Click Save. The theme is now available to apply to payment links and invoices.
Create multiple themes to support different campaigns or client segments. For example, a default brand theme for everyday transactions and a high-contrast accessible theme for specific audiences.
1

Open the payment link editor

Go to Payments → Payment Links and click + New Payment Link to create one, or click the three-dot menu on an existing payment link and select Edit.
2

Locate the Appearance section

In the payment link editor, find the Appearance section (typically in the sidebar or settings panel on the right side of the editor).
3

Select a theme

Use the theme dropdown to choose the theme you want to apply. The preview updates to show how your payment link will look with that theme.
4

Save the payment link

Click Save or Publish. The selected theme is now applied to the live payment page for that link.

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Applying a theme to invoices

1

Open invoice settings

Go to Payments → Invoices and click the gear icon to open the invoice settings panel.
2

Select the default theme

In the settings panel, locate the Theme or Payment Page Theme option and choose the theme you want to use as the default for all invoice payment pages.
3

Save

Click Save. All new invoices will use this theme for their customer-facing payment page. Existing invoices already sent to customers will reflect the updated theme immediately.
The checkout theme applies to the online payment page that customers land on when they click the Pay Now link in an invoice email. It does not change the appearance of the PDF invoice document itself. PDF invoice branding is configured separately under invoice layout settings.

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Order forms and funnel checkouts

Order forms built inside the funnel and website builder do not use payment link themes. Instead, they inherit the visual styling of the funnel page they are embedded in — colors, fonts, and background are all controlled through the funnel or website builder’s design settings. For additional payment-specific customization on order forms, use the order form element’s own settings within the builder to adjust button colors, field styles, and layout.

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Custom terms and conditions on checkout

You can display custom terms and conditions text on your payment link pages, requiring customers to review your policies before completing a purchase.
1

Open the payment link editor

Go to Payments → Payment Links and open the payment link you want to add terms to.
2

Find the terms field

Locate the Terms and Conditions or Custom Text field in the payment link settings.
3

Enter your terms text

Type or paste your terms and conditions. You can include hyperlinks — for example, a link to your full terms of service page — so customers can read the complete document before paying.
4

Save

Click Save. The terms text now appears below the Pay button on your payment page.
Link to your hosted terms of service page rather than pasting the entire document. This keeps the checkout page uncluttered while still providing full legal transparency.

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Custom redirect URL after payment

Send customers to a specific page after they complete a payment — such as a thank-you page, a course access portal, or an onboarding flow.
1

Open the payment link editor

Go to Payments → Payment Links and edit the payment link you want to configure.
2

Enter the redirect URL

Find the Redirect URL or Success URL field and enter the full URL of the page you want customers to land on after payment.
3

Save and test

Save the payment link. Process a test payment using Stripe’s test card numbers to confirm the redirect works correctly before sharing the link with real customers.
The redirect URL is configured per payment link, not globally. If you have multiple payment links, you need to set the redirect URL on each one individually.

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Invoice branding beyond themes

Themes control the online payment page, but additional branding elements apply specifically to the invoice document itself.

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Business logo on invoices

Upload a business logo at Settings → Business Profile. This logo appears automatically on all invoices you generate, both in the PDF document and in the email header. No additional configuration is needed once it is uploaded.

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Invoice header colors

Customize the header color band that appears at the top of invoice documents at Payments → Invoices → Settings → Invoice Layout. This is separate from the checkout theme and only affects the printed or PDF invoice. Add a custom footer message to invoice emails — such as a thank-you note, your support contact, or a reminder of your payment policy. Configure this in Payments → Invoices → Settings under the email template section.

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Receipt customization

Payment receipt emails sent after a successful transaction can be customized to match your brand.
1

Open receipt settings

Go to Payments → Payment Settings → Payment Receipts.
2

Customize the receipt

Adjust the following elements:
  • Title — the subject line or heading of the receipt email
  • Body text — a custom message shown in the receipt body (e.g., a thank-you message or next steps)
  • Logo — upload a logo to appear at the top of the receipt email
  • Brand color — set the accent color used in the receipt email design
3

Preview and save

Use the preview function to see how the receipt email will look to customers, then click Save.
Use the body text field to include a brief message directing customers to their next step — for example, how to access a digital product they purchased or where to go for onboarding support.

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Frequently asked questions

Yes. Each payment link has its own theme setting. Create a separate payment link for each product or product group and assign a different theme to each. This lets you run differentiated branding for different offerings, campaigns, or client segments simultaneously.
White-label options may be available depending on your account plan. Check your agency or account settings for white-label configuration. If white-label is enabled on your plan, branding customization options will be available in your account settings.
For order forms embedded in funnels or websites, you can add Facebook Pixel, Google Tag, and other tracking scripts through the funnel or website’s tracking settings. For standalone payment links, tracking pixel support is not currently available. Use funnel order forms if conversion tracking is a requirement.
Standalone payment links do not currently support custom images or banners beyond your logo. For full layout control — including product images, hero banners, and custom sections — create a funnel with an order form step. The funnel builder gives you complete design flexibility.
Button text customization is not available on standalone payment links. The button defaults to a standard label. For full button text control, use an order form inside the funnel builder, which allows you to set custom button labels and copy.
Subscription products can be sold through a payment link that has a theme applied. If you link a subscription product to a payment link, the theme you assign to that payment link will appear on the customer’s signup and payment page.
Yes. In the payment link editor, use the Preview option to open a live preview of how the payment page will appear to customers. You can test the layout, check that your theme looks correct, and verify the product details before publishing the link.
Last modified on March 5, 2026