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Bank transfers let your customers pay directly from their bank account instead of using a credit or debit card. The HoopAI platform supports ACH debit for US-based transactions and SEPA Direct Debit for European transactions through Stripe.

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ACH debit (United States)

ACH (Automated Clearing House) debit pulls funds directly from a customer’s US bank account. It is commonly used for high-value invoices, subscriptions, and B2B payments where card processing fees would be significant.

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Setting up ACH

1

Ensure Stripe is connected

ACH payments are processed through Stripe. Go to Payments > Payment Integrations and confirm Stripe is connected.
2

Enable ACH in payment settings

Navigate to Payments > Payment Settings and enable ACH / Bank Transfer as an accepted payment method.
3

ACH appears at checkout

When enabled, customers see a bank transfer option alongside card payment on invoices, payment links, and order forms.

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How ACH payment works for customers

  1. The customer selects Bank Transfer at checkout.
  2. They enter their bank routing number and account number (or authenticate through Plaid for instant verification).
  3. The payment is initiated and takes 3-5 business days to process.
  4. The transaction status shows as Pending until the funds clear.

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SEPA Direct Debit (Europe)

SEPA (Single Euro Payments Area) debit pulls funds from a customer’s European bank account in Euros. It covers 36 European countries and is widely used for recurring payments.

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Setting up SEPA

1

Ensure Stripe is connected with SEPA capability

SEPA must be enabled on your Stripe account. Check your Stripe dashboard under Settings > Payment methods to confirm SEPA is active.
2

Enable SEPA in HoopAI

Navigate to Payments > Payment Settings and enable SEPA Direct Debit as an accepted payment method.
3

Customers pay via SEPA

European customers see the SEPA option at checkout and enter their IBAN (International Bank Account Number) to authorize the payment.

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SEPA processing timeline

SEPA payments typically take 5-7 business days to settle. The customer authorizes the debit through a mandate, and the funds are pulled from their account after processing.

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Bank transfer on invoices

To accept bank-only payments on an invoice:
  1. Create or open an invoice in Payments > Invoices.
  2. In the payment options, enable Bank Transfer and optionally disable card payments.
  3. Send the invoice — the customer’s payment link shows only the bank transfer option.
This is useful for large B2B invoices where you want to avoid credit card processing fees.

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Processing times comparison

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Fee comparison

Bank transfers are significantly cheaper than card payments for high-value transactions:

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Supported currencies

Bank transfer payments can be reversed (disputed) by the customer’s bank, similar to credit card chargebacks. ACH disputes can be filed up to 60 days after the transaction. SEPA mandates can be reversed within 8 weeks (or 13 months for unauthorized debits).
For recurring invoices over $500, offer ACH as the default payment method. The fee savings add up significantly over time, and most B2B customers prefer bank transfers for large amounts.
Last modified on March 6, 2026