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Hoop integrates with Zapier to connect your account with thousands of third-party apps. Use Zapier to pass data into Hoop from external tools, or push data out of Hoop when specific events occur — without writing code.

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How the Hoop–Zapier connection works

Hoop connects with Zapier in two primary ways:
  1. Inbound (Zapier → Hoop): Zapier triggers a workflow in Hoop by sending data to the Inbound Webhook premium trigger
  2. Outbound (Hoop → Zapier): A Hoop workflow sends data to Zapier using the Custom Webhook premium action
Both directions use standard HTTP webhooks — Zapier handles the connection on its side, and Hoop handles it via its workflow builder.

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Setting up an inbound Zap (Zapier sends data to Hoop)

Use this when you want an event in a third-party app (like a Typeform submission or Airtable row update) to start a Hoop workflow.
1

Create a workflow with the Inbound Webhook trigger

In Hoop, go to Automation > Workflows and create a new workflow. Add the Inbound Webhook trigger (Premium) and copy the unique webhook URL it generates.
2

Create a Zap in Zapier

In Zapier, create a new Zap. Set your trigger app to the tool you want to connect (e.g., Typeform, Google Forms, Airtable).
3

Add a Webhooks by Zapier action

As the Zap action, select Webhooks by Zapier and choose POST. Paste the Hoop inbound webhook URL into the URL field. Set the payload format to JSON.
4

Map your data fields

Map the fields from your trigger app (e.g., name, email, phone) to the JSON body of the webhook request.
5

Test the Zap

Run a test in Zapier to send sample data. In Hoop, click Fetch Sample Requests in the Inbound Webhook trigger settings to confirm the data is arriving correctly.
6

Map data fields in Hoop

Select which fields from the incoming payload to use — these become available as custom values in your workflow actions. Save the trigger and build out the rest of your workflow.
7

Activate both sides

Turn on the Zap in Zapier and publish the workflow in Hoop.
The Inbound Webhook trigger is a Premium feature. Data must be sent in JSON format. Include at least an email address or phone number if you want Hoop to create or match a contact.

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Setting up an outbound Zap (Hoop sends data to Zapier)

Use this when a Hoop event (like a form submission or workflow milestone) should trigger an action in an external app.
1

Create a Zap with a Webhook trigger

In Zapier, create a new Zap. Set the trigger to Webhooks by Zapier > Catch Hook. Zapier will provide a unique webhook URL — copy it.
2

Add the Custom Webhook action to your Hoop workflow

In your Hoop workflow, add the Custom Webhook action (Premium). Paste the Zapier webhook URL into the URL field. Set the method to POST and content type to application/json.
3

Build your JSON payload

In the Raw Body section, construct the data you want to send to Zapier. Use custom values to include dynamic contact data (name, email, phone, custom fields, etc.).
4

Save and test

Save the action, then trigger the workflow with a test contact. In Zapier, click Test trigger to confirm the data is arriving from Hoop.
5

Build your Zap actions

With the data confirmed, add your Zapier actions — for example, creating a row in Google Sheets, sending a Slack notification, or updating a record in your CRM.
6

Activate

Turn on the Zap and publish your Hoop workflow.
Connect Typeform, JotForm, or Gravity Forms to Hoop via Zapier. When a form is submitted externally, Zapier sends the data to Hoop’s inbound webhook, which creates or updates a contact and enrolls them in a nurture workflow.
When a Hoop workflow reaches a milestone (e.g., a deal is closed), use the Custom Webhook action to send data to Zapier, which then adds a row to a Google Sheet for reporting or tracking.
Trigger a Slack message via Zapier whenever a specific event occurs in Hoop — for example, when a high-value opportunity is created or a contact completes a workflow.
Keep an Airtable base in sync with Hoop contact data by sending updates from Hoop workflows to Zapier, which then updates the Airtable record.
When a new Shopify order is placed, Zapier pushes the order and customer data into Hoop via the inbound webhook, triggering a post-purchase workflow (order confirmation, upsell, review request).

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Tips for reliable Zapier integrations

  • Always use JSON format for inbound webhook payloads — Hoop does not support XML or form-encoded data
  • Include an identifier (email or phone) in every inbound payload so Hoop can create or match a contact
  • Test before activating — use Zapier’s built-in test tool and Hoop’s Fetch Sample Requests button to verify data flows correctly
  • Monitor webhook errors — check Hoop’s Needs Review section and Zapier’s task history if data stops flowing
  • Secure your webhook URLs — treat webhook URLs as sensitive. If a URL is compromised, re-create the workflow to get a new URL
For more complex integrations requiring multiple steps, conditional logic, or data transformation, consider using Make (formerly Integromat) alongside or instead of Zapier — Hoop’s inbound webhook trigger works with any tool that can send HTTP POST requests.
Last modified on March 4, 2026