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Trigger links are tracked URLs that fire a workflow action when a contact clicks them. They let you turn link clicks into automation events — sending follow-up messages, updating contact records, adding tags, or starting entirely new workflows based on engagement.
  1. You create a trigger link in Hoop and give it a destination URL (the page the contact lands on after clicking)
  2. You insert the trigger link into an email, SMS, or other message
  3. When the contact clicks the link, Hoop records the event and fires any workflows that use the Trigger Link Clicked trigger filtered to that link

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Common use cases

  • Interest detection: Send a follow-up SMS when a contact clicks a “Learn more” link in your email
  • Lead scoring: Increase a contact’s engagement score when they click a high-intent link
  • Tagging: Automatically tag a contact as “interested in [product]” when they click a product page link
  • Routing: Move a contact to a different workflow branch based on which link they clicked
When composing an SMS, email, or workflow action message:
  1. Click the lightning bolt icon in the message composer
  2. Select the trigger link you want to insert
  3. The link is embedded in the message — it looks like a normal URL to the recipient but is tracked by Hoop
In the workflow builder:
  1. Click + Add New Trigger
  2. Search for Trigger link clicked
  3. Select the specific trigger link to watch for
  4. Add any additional filters if needed
  5. Click Save Trigger
You can use multiple trigger link clicked triggers on a single workflow — one for each link you want to track — so different links can all feed into the same automation sequence.
You can also insert trigger links inside workflow actions themselves (e.g., in a Send Email or Send SMS action) using the lightning bolt icon in the action’s message composer. The click event will be captured even when the message is sent as part of a workflow.
Last modified on March 4, 2026