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White-label features are available on plans that support agency/SaaS functionality. Check your plan details if you do not see these settings.
What you can customise
| Setting | What it controls |
|---|---|
| Agency name | The name displayed throughout the platform and in system emails |
| Logo | The logo shown in the top-left of the platform sidebar and on login screens |
| Favicon | The small icon shown in browser tabs |
| Brand colors | Primary, secondary, and accent colors used across buttons, headers, and highlights |
| Login page | The background, headline text, and logo on the client login screen |
| Agency domain | Custom domain for the client portal and login URL |
| Email from name | The “From” name used in system emails (invitations, notifications, password resets) |
| Email from address | The “From” email address for system emails — must be a domain you own |
| Support email | The email address clients see when they need help |
| Support phone | Optional phone number displayed in the platform footer |
| Terms of service URL | Link to your own terms clients must accept |
| Privacy policy URL | Link to your own privacy policy |
| App name | The name shown in browser titles and mobile app references |
| Mobile app | Configure your own branded mobile app (available on qualifying plans) |
Setting up your agency branding
Open agency settings
Log in and ensure you are in the Agency view. Go to Settings > Agency Settings or Settings > White Label.
Upload your logo
Click the logo field and upload your logo file. Recommended format: PNG with transparent background. Recommended minimum width: 400px. The logo will be resized to fit the sidebar and login screen automatically.
Upload your favicon
Upload a square image (minimum 32x32px, ideally 512x512px) in PNG or ICO format. This appears in browser tabs when clients use the platform.
Set your brand colors
Enter your brand’s hex color codes for the primary color (used for buttons and active states) and any accent colors. Preview the result in the live preview panel if available.
Configure agency identity
Enter your Agency Name, Support Email, and optionally your Support Phone and Terms of Service URL. These appear in the platform footer and in system email footers.
Setting up a custom login domain
By default, clients access the platform via the standard HoopAI login URL. With a custom domain, your clients log in at a URL likeapp.youragency.com or crm.yourbrand.com.
Purchase or identify a domain
You need a domain (or subdomain) that you own and control. If you do not have one, purchase one through a domain registrar such as Namecheap, GoDaddy, or Cloudflare.
Enter your custom domain
Type the subdomain you want to use — for example,
app.youragency.com. Click Add or Verify.Add the DNS record
The platform provides a CNAME record to add to your domain’s DNS settings. Log into your domain registrar or DNS provider and add a CNAME record pointing your chosen subdomain to the value provided by HoopAI.Example:
- Type: CNAME
- Host/Name:
app(if your full domain isapp.youragency.com) - Value/Target: the CNAME target provided by HoopAI
Wait for propagation
DNS changes typically propagate within minutes, but can take up to 48 hours in rare cases. Return to the domain settings and click Verify once propagation is complete.
Customising system emails
System emails — such as invitation emails, password resets, and notification alerts — are sent from the platform on your behalf. To brand these:Set up an email sending domain
In Settings > Email Services (or White Label > Email), add a sending domain you own. You will need to add SPF, DKIM, and DMARC DNS records to the domain to authenticate it. The platform provides the exact records to add.
Configure the From name and address
Set the From Name (e.g., “The Acme Team” or “Acme CRM”) and the From Address (e.g.,
noreply@youragency.com). All system emails will use these values.Mobile app white-labelling
On qualifying plans, you can deploy a fully branded mobile app to the App Store and Google Play under your own developer accounts. Your clients download an app with your name and icon rather than a generic platform app. Mobile app white-labelling requires:- An Apple Developer account (for iOS)
- A Google Play Developer account (for Android)
- Your app name, icon, and splash screen assets
- A provisioning process that typically takes 1–4 weeks for initial approval
Frequently asked questions
Will clients ever see HoopAI branding?
Will clients ever see HoopAI branding?
If you correctly configure all white-label settings — custom domain, logo, email sending domain, and agency name — clients should not see HoopAI branding in normal usage. However, some third-party OAuth screens and marketplace integrations may still reference the underlying platform name. Refer to the overview FAQ for more on this.
Can I use different branding for different sub-accounts?
Can I use different branding for different sub-accounts?
No. White-label branding is set at the agency level and applies uniformly to all sub-accounts. If you need different branding per client, you would need separate agency accounts.
Can clients change the branding?
Can clients change the branding?
No. Sub-account users see the agency’s branding and cannot override it. Only agency admins can change white-label settings.
How long does it take for branding changes to appear?
How long does it take for branding changes to appear?
Most changes (logo, colors, agency name) appear within a few minutes of saving. Custom domain changes depend on DNS propagation, which can take up to 48 hours.
Do I need to re-upload my logo every time I update other settings?
Do I need to re-upload my logo every time I update other settings?
No. Logos and other uploaded assets persist until you explicitly replace them.