All conversation channel usage is pay-as-you-go. Charges are deducted from your wallet balance in real time. There are no monthly minimums — you only pay for what you use.
Rates shown are current as of early 2026. Carrier and platform rates may change. Always verify current rates in Settings → Billing → Credits or Settings → Phone Numbers → Pricing.
Phone numbers
| Number type | Monthly cost |
|---|
| Local number (US/Canada) | $1.15/mo |
| Toll-free number (US/Canada) | $2.15/mo |
| International number | Varies by country |
Phone calls
US/Canada rates
| Direction | Rate | Notes |
|---|
| Outbound call | $0.0166/min | Combined call + dialer leg |
| Inbound call (answered in app) | $0.01165/min | Combined incoming + client leg |
| Inbound call (forwarded to US number) | $0.020/min | Covers both call legs |
| Inbound toll-free call | $0.0220/min | |
Alaska and Yukon Territory calls do not follow the rates above. International calls are billed at per-country rates — check Settings → Phone Numbers → Pricing for the full international rate card.
Additional call features
| Feature | Rate |
|---|
| Call recording | $0.0025/min of recorded audio |
| Recording storage | $0.0005/min/month |
| Call transcription | $0.024/min |
| Voicemail drop | $0.018/drop |
| Conference call | 0.0018–0.0040/participant/min |
Volume discounts (US/Canada outbound)
| Monthly volume | Per-minute rate |
|---|
| First 1,000 min | $0.0166 |
| 1,001–5,000 min | $0.014 |
| 5,001–20,000 min | $0.011 |
| 20,001+ min | $0.009 |
SMS and MMS
US/Canada rates
| Type | Direction | Rate |
|---|
| SMS | Outbound | $0.00747/segment |
| SMS | Inbound | $0.00747/segment |
| MMS | Outbound | $0.0220/message |
| MMS | Inbound (local number) | $0.0165/message |
| MMS | Inbound (toll-free number) | $0.0200/message |
How segments work
A single SMS is billed per segment. Longer messages split automatically:
- Standard characters (GSM-7): 160 characters per segment
- Unicode / emoji: 70 characters per segment
- A 300-character standard message = 2 segments = 2× the cost
Keep messages under 160 characters and avoid emojis to stay in one segment and minimize cost.
Carrier surcharges (US — passthrough, no HoopAI markup)
US carriers add per-message surcharges on top of base SMS rates. These pass through at cost:
| Carrier | Outbound SMS | Inbound SMS | Outbound MMS | Inbound MMS |
|---|
| AT&T | +$0.003 | +$0.003 | +$0.0075 | +$0.0075 |
| T-Mobile | +$0.003 | +$0.003 | +$0.001 | +$0.001 |
| Verizon | +$0.003 | — | +$0.005 | — |
| US Cellular | +$0.005 | — | +$0.010 | — |
Volume discounts (US/Canada)
| Monthly volume | Per-segment rate |
|---|
| First 5,000 segments | $0.00747 |
| 5,001–25,000 | $0.0067 |
| 25,001–100,000 | $0.0057 |
| 100,001+ | $0.0047 |
A2P 10DLC registration
US regulations require A2P (Application-to-Person) registration before sending SMS from local numbers. Fees are charged by carriers and passed through at cost — HoopAI does not mark these up.
Brand registration (one-time)
| Brand type | Fee |
|---|
| Sole Proprietor | $23.95 (includes Fast Track processing) |
| Low Volume Standard | $23.95 (includes Fast Track processing) |
| High Volume Standard | $68.05 (includes Fast Track processing) |
| Additional campaigns (same brand) | $15.00 each |
Campaign rejections are not charged. You only pay for successfully registered campaigns.
Monthly campaign fees (recurring)
| Use case | Monthly fee |
|---|
| Sole Proprietor | $2.00/mo |
| Standard Use Cases | $10.00/mo |
| Low Volume Mixed | $1.50/mo |
| Charity / 501(c)(3) | $3.00/mo |
| Emergency Services | $5.00/mo |
Toll-free verification
Toll-free numbers require separate verification for SMS. Verification is free; the number’s monthly cost is $2.15/mo (see above).
WhatsApp
Effective July 1, 2025: WhatsApp billing changed from per-conversation (24-hour window) to per-delivered-message pricing. The information below reflects the current model.
Subscription fee
- $10.00/mo per account — required to enable WhatsApp messaging on your account
Per-message rates (US, as of 2026)
| Category | Rate per message | When it applies |
|---|
| Marketing | ~$0.0263/msg | Outbound promotional messages, offers, announcements |
| Utility | ~$0.0150/msg | Order updates, appointment reminders, account alerts |
| Authentication | ~$0.0125/msg | One-time passcodes, verification codes |
| Service | Free | Customer-initiated messages within 24-hour window |
Rates vary by country. A full country-by-country rate card is available in Settings → Integrations → WhatsApp → Rate Card. Rates are updated by Meta periodically.
Email
Email sends are included in your plan up to the monthly limit. Overage rates apply beyond that.
| Plan | Included emails/mo | Overage starts at |
|---|
| Starter | 10,000 | $0.001/email |
| Pro | 50,000 | $0.001/email |
| Enterprise | 150,000 | $0.001/email (tiered down at higher volumes) |
Email overage tiers
| Volume over limit | Rate |
|---|
| First 10,000 | $0.001/email |
| 10,001–50,000 | $0.0008/email |
| 50,001–200,000 | $0.0006/email |
| 200,001+ | $0.0004/email |
LC Email (dedicated sending)
For high-volume senders who need an isolated sender reputation:
| Item | Cost |
|---|
| LC Email subscription | $10.00/mo |
| Email sending | $0.675 per 1,000 emails |
| Email address verification | $2.50 per 1,000 verifications |
| Dedicated IP | $59.00/mo per domain (Enterprise only) |
LC Email is recommended for accounts sending 10,000+ emails/month. It gives you a dedicated sending domain that isolates your sender reputation from shared infrastructure.
Wallet and billing
All conversation usage is deducted from your wallet balance in real time.
- Add funds: Settings → Billing → Wallet
- Auto-recharge: Automatically top up when balance falls below a set threshold
- Spending caps: Set per-category monthly limits in Settings → Billing → Usage Limits
If your wallet balance hits $0, outbound calls and SMS stop immediately. Enable auto-recharge to prevent interruption.
