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All conversation channel usage is pay-as-you-go. Charges are deducted from your wallet balance in real time. There are no monthly minimums — you only pay for what you use.
Rates shown are current as of early 2026. Carrier and platform rates may change. Always verify current rates in Settings → Billing → Credits or Settings → Phone Numbers → Pricing.

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Phone numbers

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Phone calls

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US/Canada rates

Alaska and Yukon Territory calls do not follow the rates above. International calls are billed at per-country rates — check Settings → Phone Numbers → Pricing for the full international rate card.

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Additional call features

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Volume discounts (US/Canada outbound)

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SMS and MMS

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US/Canada rates

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How segments work

A single SMS is billed per segment. Longer messages split automatically:
  • Standard characters (GSM-7): 160 characters per segment
  • Unicode / emoji: 70 characters per segment
  • A 300-character standard message = 2 segments = 2× the cost
Keep messages under 160 characters and avoid emojis to stay in one segment and minimize cost.

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Carrier surcharges (US — passthrough, no HoopAI markup)

US carriers add per-message surcharges on top of base SMS rates. These pass through at cost:

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Volume discounts (US/Canada)

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A2P 10DLC registration

US regulations require A2P (Application-to-Person) registration before sending SMS from local numbers. Fees are charged by carriers and passed through at cost — HoopAI does not mark these up.

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Brand registration (one-time)

Campaign rejections are not charged. You only pay for successfully registered campaigns.

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Monthly campaign fees (recurring)

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Toll-free verification

Toll-free numbers require separate verification for SMS. Verification is free; the number’s monthly cost is $2.15/mo (see above).

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WhatsApp

Effective July 1, 2025: WhatsApp billing changed from per-conversation (24-hour window) to per-delivered-message pricing. The information below reflects the current model.

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Subscription fee

  • $10.00/mo per account — required to enable WhatsApp messaging on your account

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Per-message rates (US, as of 2026)

Rates vary by country. A full country-by-country rate card is available in Settings → Integrations → WhatsApp → Rate Card. Rates are updated by Meta periodically.
How the 24-hour service window works: When a customer messages you first, a 24-hour free service window opens. Replies you send during that window are free. Marketing or utility messages you initiate are billed at the rates above, regardless of the window. WhatsApp requires a connected Meta Business account. See WhatsApp setup to get started.

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Email

Email sends are included in your plan up to the monthly limit. Overage rates apply beyond that.

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Email overage tiers

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LC Email (dedicated sending)

For high-volume senders who need an isolated sender reputation:
LC Email is recommended for accounts sending 10,000+ emails/month. It gives you a dedicated sending domain that isolates your sender reputation from shared infrastructure.

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Wallet and billing

All conversation usage is deducted from your wallet balance in real time.
  • Add funds: Settings → Billing → Wallet
  • Auto-recharge: Automatically top up when balance falls below a set threshold
  • Spending caps: Set per-category monthly limits in Settings → Billing → Usage Limits
If your wallet balance hits $0, outbound calls and SMS stop immediately. Enable auto-recharge to prevent interruption.
Track usage at Settings → Billing → Usage Dashboard, Reporting → Call Reporting, and Reporting → SMS Reporting.
Last modified on March 7, 2026