AI pricing has been updated to token-based billing for Conversation AI (effective October 13, 2025). Rates below reflect the current model.
Conversation AI
An AI chatbot that engages leads, answers questions, and books appointments in real time across web chat, SMS, and messaging channels.Token-based pricing (current model)
Conversation AI is billed per token based on the AI model you select. Each exchange consumes input tokens (the conversation history + your message) and output tokens (the AI’s reply).Unlimited plan
- $49/mo per account — unlimited Conversation AI messages, all models
Channels
Web chat, SMS, Facebook Messenger, Instagram DM, WhatsApp. Features included: Lead qualification, FAQ responses, appointment booking, intent detection, human handoff.Voice AI
AI voice agents that handle inbound and outbound calls — answering questions, qualifying leads, and booking appointments without a human.Pay-as-you-go
A 5-minute Voice AI call uses ~$0.30 in engine fees plus token costs based on the conversation length and model selected. Voice AI minutes are in addition to standard call rates.
Unlimited plan
- $97/mo per account (AI Employee Unlimited) — includes Conversation AI, Voice AI engine fees, and other AI tools
- Excludes Agent Studio and external model token charges
Through December 31, 2025, outbound Voice AI and widget engine fees are waived under the LevelUp promotion. Inbound engine fees ($0.06/min) continue to apply.
Content AI
AI-powered generation for emails, blogs, social posts, landing pages, and ad copy.Plan credits
One credit ≈ 1,000 words or 1 image. Credits are deducted from your plan allowance first; usage beyond that is billed at the rates above.
Unused Content AI credits do not roll over to the next billing cycle.
Workflow AI
Add AI-powered steps inside your automation workflows — decisions, summaries, translations, and data extraction.Workflow Pro Plan
Workflow AI uses a tiered subscription model. Choose a plan based on how many AI step executions you need per month.
An “execution” = one AI step run inside a workflow. A workflow with 3 AI steps that runs 100 times = 300 executions.
Unused executions do not roll over. Standard (non-AI) workflow steps and external model API calls do not count toward your execution quota.
AI step types and per-execution rates
Reviews AI
Automatically generate and post responses to online reviews.
Platforms supported: Google Business Profile, Facebook, Yelp, and other connected review sites.
Approval modes: Auto-post immediately, queue for manual review, or suggest-only.
Voice transcription
AI transcription of recorded calls.
Output includes full transcript, speaker labels, summary, and action items. Enable transcription in Settings → Phone Numbers → [Number] → Transcription.
AI image generation
Generate images for social posts, email banners, ad creatives, and website content.
Images are billed per generation regardless of whether you use or discard the output.