AI features in HoopAI are usage-based. Pricing varies by feature — some are token-based (billed at API model rates), some are per-minute, and some have optional unlimited plans.
AI pricing has been updated to token-based billing for Conversation AI (effective October 13, 2025). Rates below reflect the current model.
Conversation AI
An AI chatbot that engages leads, answers questions, and books appointments in real time across web chat, SMS, and messaging channels.
Token-based pricing (current model)
Conversation AI is billed per token based on the AI model you select. Each exchange consumes input tokens (the conversation history + your message) and output tokens (the AI’s reply).
| Model | Input (per 1M tokens) | Output (per 1M tokens) |
|---|
| GPT-5 | $1.25 | $10.00 |
| GPT-5 Mini | $0.25 | $2.00 |
| GPT-4.1 | $2.00 | $8.00 |
| GPT-4.1 Mini | $0.40 | $1.60 |
| GPT-4o | $2.50 | $2.50 |
| Gemini 2.0 Flash | $0.10 | $0.10 |
| Claude Sonnet | $3.00 | $3.00 |
For most customer-facing chatbots, GPT-4.1 Mini or Gemini 2.0 Flash offer the best balance of cost and response quality.
Unlimited plan
- $49/mo per account — unlimited Conversation AI messages, all models
For accounts with high chat volumes, the unlimited plan typically breaks even at around 300–500 exchanges per month.
Channels
Web chat, SMS, Facebook Messenger, Instagram DM, WhatsApp.
Features included: Lead qualification, FAQ responses, appointment booking, intent detection, human handoff.
Voice AI
AI voice agents that handle inbound and outbound calls — answering questions, qualifying leads, and booking appointments without a human.
Pay-as-you-go
| Component | Rate |
|---|
| Voice engine | $0.06/min |
| LLM tokens | Billed separately at model rates (see Conversation AI table above) |
Unlimited plan
- $97/mo per account (AI Employee Unlimited) — includes Conversation AI, Voice AI engine fees, and other AI tools
- Excludes Agent Studio and external model token charges
Through December 31, 2025, outbound Voice AI and widget engine fees are waived under the LevelUp promotion. Inbound engine fees ($0.06/min) continue to apply.
Content AI
AI-powered generation for emails, blogs, social posts, landing pages, and ad copy.
| Content type | Rate |
|---|
| Text generation | $0.0945 per 1,000 words |
| Image generation (standard) | $0.063 per image |
| DALL-E 3 image (HD) | 0.04–0.12 per image (varies by size and quality) |
Plan credits
| Plan | Included credits/mo |
|---|
| Starter | 100 credits |
| Pro | 500 credits |
| Enterprise | 2,000 credits |
Unused Content AI credits do not roll over to the next billing cycle.
Workflow AI
Add AI-powered steps inside your automation workflows — decisions, summaries, translations, and data extraction.
Workflow Pro Plan
Workflow AI uses a tiered subscription model. Choose a plan based on how many AI step executions you need per month.
| Plan | Monthly cost | Included executions/mo | Overage rate |
|---|
| Free | $0 | 100 (lifetime total) | $0.01/execution |
| Starter | $10 | 10,000 | $0.008/execution |
| Growth | $25 | 30,000 | $0.006/execution |
| Scale | $50 | 65,000 | $0.004/execution |
Unused executions do not roll over. Standard (non-AI) workflow steps and external model API calls do not count toward your execution quota.
AI step types and per-execution rates
| Step type | Rate | Description |
|---|
| Decision Maker | $0.01/execution | Route leads based on intent or context |
| Intent Detection | $0.01/execution | Classify the purpose of a message or form response |
| Summarize | $0.01/execution | Condense call transcripts, notes, or conversation history |
| Translate | $0.01/execution | Translate text to another language |
Reviews AI
Automatically generate and post responses to online reviews.
| Item | Rate |
|---|
| AI-generated review response | $0.01/review |
Voice transcription
AI transcription of recorded calls.
| Item | Rate |
|---|
| Call transcription | $0.024/min of audio |
AI image generation
Generate images for social posts, email banners, ad creatives, and website content.
| Type | Rate |
|---|
| Standard image | $0.063/image |
| DALL-E 3 (standard quality) | $0.04/image |
| DALL-E 3 (HD quality) | 0.08–0.12/image |
Web search (in workflows)
AI-powered web search steps inside workflows (Tavily-powered).
| Item | Rate |
|---|
| Web search step | $0.01/search |
AI cost summary
| Feature | Model | Rate |
|---|
| Conversation AI | GPT-5 Mini | 0.25input/2.00 output per 1M tokens |
| Conversation AI | GPT-4.1 Mini | 0.40input/1.60 output per 1M tokens |
| Conversation AI | Gemini 2.0 Flash | 0.10/0.10 per 1M tokens |
| Voice AI engine | — | $0.06/min |
| Voice transcription | — | $0.024/min |
| Content AI text | — | $0.0945/1,000 words |
| Content AI image | — | $0.063/image |
| Workflow AI steps | — | $0.01/execution (Starter plan) |
| Reviews AI | — | $0.01/review |
| Web search | — | $0.01/search |
Unlimited plans
For high-volume AI usage, flat monthly plans can be more cost-effective than pay-as-you-go:
| Plan | Price | What’s included |
|---|
| Conversation AI Unlimited | $49/mo | Unlimited Conversation AI messages |
| AI Employee Unlimited | $97/mo | Conversation AI + Voice AI engine fees + other AI tools |
Tracking AI usage
Monitor AI spend from Settings → Billing → Usage Dashboard under the AI section. Each feature shows usage consumed and estimated cost for the current billing cycle.
Set a spending cap at Settings → Billing → Usage Limits to pause a specific AI feature when it hits your monthly budget. 
