Plan tiers overview
Starter
**81/mo billed annually)Ideal for solo entrepreneurs, freelancers, and small teams getting started with CRM, automation, and marketing tools.
Pro
**247/mo billed annually)Built for growing businesses that need advanced automation, API access, expanded limits, and team collaboration.
Enterprise
**414/mo billed annually)Full-featured plan for large teams and businesses requiring advanced integrations, priority support, and maximum limits.
Feature comparison
Core features
Marketing and communication
Automation and AI
Integrations and API
Administration and support
Add-on pricing
Add-ons extend your plan with optional capabilities. They are available on all plans unless noted otherwise.
For a detailed breakdown of each add-on, see Usage and add-ons.
Usage limits by plan
Usage beyond included limits is billed as overage at the rates shown in the Billing portal. You can set spending caps in Settings → Billing → Usage Limits to control costs.
How to upgrade or downgrade
- Upgrade
- Downgrade
1
Go to billing
Navigate to Settings → Billing → Change Plan.
2
Select your new plan
Choose the higher tier you want to move to. Review the feature comparison to confirm it meets your needs.
3
Confirm and pay
You will be charged a prorated amount for the remainder of your current billing cycle. The upgrade takes effect immediately.
What happens when you hit a limit
Depending on the type of limit, HoopAI handles it differently:Frequently asked questions
Can I try a higher plan before committing?
Can I try a higher plan before committing?
Yes. HoopAI offers a 14-day free trial for new accounts. If you are an existing customer, contact support to request a temporary trial upgrade to evaluate higher-tier features.
Do I lose data if I downgrade?
Do I lose data if I downgrade?
No data is deleted when you downgrade. However, if your usage exceeds the lower plan’s limits (e.g., too many contacts or workflows), you will need to reduce your usage to fit within the new plan’s limits. Features exclusive to higher tiers become unavailable.
Are there discounts for nonprofits or education?
Are there discounts for nonprofits or education?
HoopAI offers special pricing for qualified nonprofit organizations and educational institutions. Contact support with your organization’s documentation to apply.
Can I mix monthly and annual billing?
Can I mix monthly and annual billing?
No. Your entire subscription (base plan + user seats) follows a single billing cycle — either monthly or annual. Add-ons and usage charges are always billed monthly.
Is there a free plan?
Is there a free plan?
HoopAI does not offer a permanent free tier. All plans include a 14-day free trial. After the trial, you must select a paid plan to continue using the platform.
What payment methods are accepted?
What payment methods are accepted?
HoopAI accepts Visa, Mastercard, American Express, and Discover. Enterprise plans may qualify for bank transfer (ACH/wire). See the Billing portal for details.