Call rates
| Type | Rate (US/Canada) | Notes |
|---|---|---|
| Inbound local call | ~$0.0085/min | Caller dials your local number |
| Outbound local call | ~$0.014/min | You call a local number |
| Inbound toll-free call | ~$0.0130/min | Caller dials your toll-free number |
| Outbound toll-free call | ~$0.014/min | You call from a toll-free number |
| International outbound | Varies by country | Check the rate card in Settings → Phone Numbers |
| Call recording | Included | No additional per-minute charge |
| Voicemail | Included | Charged as inbound call duration |
Rates shown are approximate and may vary. Check your account’s rate card in Settings → Phone Numbers → Pricing for exact current rates.
SMS and MMS rates
| Type | Rate (US) | Notes |
|---|---|---|
| Outbound SMS | ~$0.0079/segment | 160 characters per segment |
| Inbound SMS | ~$0.0079/segment | Received messages |
| Outbound MMS | ~$0.0200/message | Images, GIFs, videos |
| Inbound MMS | ~$0.0100/message | Received media messages |
| Toll-free SMS | ~$0.0079/segment | Slightly higher than local in some regions |
| International SMS | Varies by country | Check rate card |
SMS segments
SMS messages longer than 160 characters are split into multiple segments. Each segment is billed separately:- Standard characters: 160 characters per segment
- Unicode/emoji: 70 characters per segment (accented characters, non-Latin scripts)
- A 300-character message = 2 segments = 2x the cost
A2P 10DLC fees
A2P (Application-to-Person) registration is required for sending SMS from local US numbers.| Fee | Amount | Frequency |
|---|---|---|
| Brand registration | ~$4.00 | One-time |
| Campaign registration | ~$15.00 | One-time per campaign |
| Monthly campaign fee | ~$10.00/mo | Per active campaign |
| Campaign vetting (optional) | ~$40.00 | One-time for higher throughput |
Toll-free verification fees
| Fee | Amount |
|---|---|
| Toll-free verification | Free |
| Monthly number cost | ~$2.15/mo |
How wallet credits work
All phone and SMS charges are deducted from your wallet balance:- Add funds — go to Settings → Billing → Wallet and add a credit amount
- Auto-recharge — enable automatic top-up when your balance falls below a threshold
- Usage deductions — every call minute and SMS segment is deducted in real time
- Low balance alerts — receive email notifications when your balance is running low
Viewing usage
Monitor your phone and SMS spending:- Settings → Billing → Usage — view daily, weekly, and monthly breakdowns
- Reporting → Call Reporting — detailed call logs with duration and cost
- Reporting → SMS Reporting — message counts, segments, and delivery rates
- Conversations — per-message cost is visible on individual messages (click the info icon)
Cost optimization tips
Use SMS instead of MMS when possible
Use SMS instead of MMS when possible
MMS messages cost 2–3x more than SMS. Only use MMS when you need to send images or media.
Keep messages under 160 characters
Keep messages under 160 characters
Every additional segment doubles or triples the cost. Keep messages concise to stay within one segment.
Avoid unicode characters
Avoid unicode characters
Emojis and special characters reduce the segment size from 160 to 70 characters. A short message with one emoji can cost 2–3x more.
Clean your contact lists
Clean your contact lists
Remove invalid numbers, landlines, and opted-out contacts. Sending to bad numbers wastes credits and can harm your sender reputation.
Use toll-free for high volume
Use toll-free for high volume
Toll-free numbers have higher throughput limits and may be more cost-effective for bulk campaigns.
Set wallet alerts and auto-recharge
Set wallet alerts and auto-recharge
Prevent unexpected service interruption by setting a low-balance alert and enabling auto-recharge at a comfortable threshold.