Complete add-on catalog
Communication add-ons
- WhatsApp Business
- LC Email
- LC Phone
Connect your WhatsApp Business account to HoopAI for two-way messaging, automated responses, and campaign broadcasts.Pricing model: Per conversation (24-hour window)Conversations are categorized by type, with pricing varying by region:
How to enable:
| Conversation type | Description | US/Canada | Europe | Latin America | Rest of world |
|---|---|---|---|---|---|
| Marketing | Promotional messages, offers, announcements | $0.025 | $0.040 | $0.035 | 0.080 |
| Utility | Order updates, account alerts, appointment reminders | $0.015 | $0.025 | $0.020 | 0.050 |
| Authentication | OTP codes, verification messages | $0.013 | $0.020 | $0.018 | 0.040 |
| Service | Customer-initiated conversations (inbound) | $0.008 | $0.012 | $0.010 | 0.025 |
A conversation window lasts 24 hours from the first message. All messages within that window are covered by a single conversation charge. A new conversation is billed if you send a message after the window expires.
- Go to Settings → Integrations → WhatsApp
- Connect your Meta Business account
- Verify your WhatsApp Business phone number
- Enable the WhatsApp channel in your messaging settings
AI add-ons
- Content AI
- Conversation AI
- Reviews AI
- Workflow AI
AI-powered content generation for emails, social posts, blog articles, website copy, and more.
One credit equals approximately 1,000 words of generated content. Shorter generations (e.g., a subject line) still consume a minimum of 0.1 credits.
| Item | Details |
|---|---|
| Pricing | 0.09 per 1,000 words generated |
| Plan inclusions | Starter: 100 credits/mo, Pro: 500 credits/mo, Enterprise: 2,000 credits/mo |
| Overage | Charged per additional credit used beyond plan inclusion |
| Use cases | Email subject lines, blog drafts, social captions, landing page copy, ad copy |
Capacity add-ons
| Add-on | Cost | Billing | Description |
|---|---|---|---|
| Additional users | 45/user/mo | Per user per month | Add team members beyond your plan’s included seats. Cost varies by plan tier (Starter: 30, Enterprise: $15). |
| Additional phone numbers | 3.00/number/mo | Per number per month | Local numbers: 2.00/mo. International numbers: $3.00+/mo. |
| Additional custom domains | 20/domain/mo | Per domain per month | Add custom domains for websites, funnels, and landing pages beyond your plan’s included domains. |
| Additional file storage | 5/GB/mo | Per GB per month | Expand your media storage beyond the plan-included limit. |
Premium add-ons
| Add-on | Cost | Billing | Description |
|---|---|---|---|
| Premium Actions | 0.05/action | Per execution | Advanced workflow actions including AI steps, premium integrations, and multi-channel triggers. Pricing varies by action complexity. |
| SEO tools | 70/location/mo | Per location per month | Business listing management across 60+ directories, keyword tracking, SEO audit reports, citation building. |
| Dedicated IP (email) | 100/mo | Flat monthly fee | A dedicated IP address for email sending. Recommended for accounts sending 100,000+ emails/month. Includes IP warm-up support. |
Usage tracking dashboard
Monitor your real-time usage from Settings → Billing → Usage Dashboard. The dashboard shows:| Metric | What’s displayed |
|---|---|
| Email sends | Sent this cycle vs. plan limit, with daily trend chart |
| SMS/MMS | Messages sent, segments used, cost to date |
| Phone minutes | Inbound and outbound minutes used, cost to date |
| Workflow executions | Executions this cycle vs. plan limit |
| AI usage | Credits or interactions consumed per AI feature |
| Storage | Current storage used vs. plan limit |
| API calls | Calls made today vs. daily limit |
| WhatsApp conversations | Conversations by type, cost to date |
Usage breakdown by sub-account
If you manage multiple sub-accounts, the Usage Dashboard can display usage per sub-account. Toggle the Per Sub-Account view to see which accounts are consuming the most resources.How usage resets
Usage counters reset on your billing anchor date each month:| Usage type | Reset behavior |
|---|---|
| Emails | Counter resets to 0 on your billing date |
| SMS/MMS | No reset — pure pay-per-use with no monthly allowance |
| Phone minutes | No reset — pure pay-per-use |
| Workflow executions | Counter resets to 0 on your billing date |
| AI credits | Counter resets to 0 on your billing date. Unused credits do not roll over |
| API calls | Daily limit resets at midnight UTC |
| Storage | Does not reset — cumulative measurement |
Unused included usage (emails, workflow executions, AI credits) does not roll over to the next month. Use it or lose it.
Overage alerts and notifications
HoopAI sends automatic notifications as you approach and exceed your usage limits:| Alert threshold | Notification method | Message |
|---|---|---|
| 50% of limit | In-app banner | ”You’ve used 50% of your [usage type] for this billing cycle” |
| 80% of limit | Email + in-app | ”You’re approaching your [usage type] limit — 80% consumed” |
| 100% of limit | Email + in-app + SMS (if enabled) | “You’ve reached your [usage type] limit. Overage charges now apply.” |
| 150% of limit | Email + in-app | ”Your [usage type] overage is significant. Review your Usage Dashboard.” |
| Custom threshold | Configurable | Set your own alert thresholds in Settings → Billing → Alert Preferences |
Configuring alerts
Set thresholds
For each usage type (email, SMS, phone, AI, workflows), set custom percentage thresholds or absolute values.
Choose notification channels
Select how you want to be notified: email, in-app notification, SMS, or all three.
Spending caps
To prevent runaway overage charges, you can set hard spending caps:- Go to Settings → Billing → Usage Limits
- For each usage category, enter a maximum monthly spend
- When the cap is reached, the service is paused for the remainder of the billing cycle
How to enable or disable add-ons
- Enable an add-on
- Disable an add-on
Go to add-ons
Navigate to Settings → Billing → Add-Ons (or Settings → Billing → Manage Plan → Add-Ons).
Browse available add-ons
Review the list of available add-ons with descriptions and pricing. Some add-ons may require a minimum plan tier.
Click Enable
Click Enable or Add next to the desired add-on. Some add-ons (like LC Email or WhatsApp) require additional configuration steps.
Volume discounts and enterprise pricing
For high-volume users, HoopAI offers volume-based pricing tiers that automatically reduce your per-unit costs:Email volume tiers
| Monthly volume | Per-email rate |
|---|---|
| Up to plan limit | Included ($0.00) |
| First 10,000 over limit | $0.001/email |
| 10,001–50,000 over limit | $0.0008/email |
| 50,001–200,000 over limit | $0.0006/email |
| 200,001+ over limit | $0.0004/email |
SMS volume tiers (US/Canada)
| Monthly volume | Per-segment rate |
|---|---|
| First 5,000 segments | $0.0079/segment |
| 5,001–25,000 segments | $0.0070/segment |
| 25,001–100,000 segments | $0.0060/segment |
| 100,001+ segments | $0.0050/segment |
Phone volume tiers (US/Canada outbound)
| Monthly volume | Per-minute rate |
|---|---|
| First 1,000 minutes | $0.014/min |
| 1,001–5,000 minutes | $0.012/min |
| 5,001–20,000 minutes | $0.010/min |
| 20,001+ minutes | $0.008/min |
Volume tiers are calculated automatically each billing cycle. You do not need to commit to a volume tier in advance — HoopAI applies the best rate retroactively based on your total monthly usage.
Enterprise custom pricing
Enterprise customers with very high usage volumes or specific requirements can negotiate custom pricing:- Custom email rates for 500,000+ emails/month
- Dedicated phone rate cards for call center operations
- Bundled AI pricing for heavy AI feature usage
- Custom SLA with guaranteed uptime and support response times
- Dedicated infrastructure for data isolation requirements
Frequently asked questions
Can I try an add-on before committing?
Can I try an add-on before committing?
Some add-ons offer a free trial period (typically 7–14 days). Check the add-on details page in Settings → Billing → Add-Ons for trial availability. If no trial is listed, contact support to request one.
Do unused AI credits roll over to the next month?
Do unused AI credits roll over to the next month?
No. AI credits included in your plan reset to zero at each billing cycle. Purchase additional credits only when you need them to avoid waste.
How are SMS segments calculated?
How are SMS segments calculated?
A single SMS segment is 160 characters using GSM-7 encoding (standard Latin characters). If your message uses Unicode characters (emojis, non-Latin scripts), a segment is 70 characters. Messages longer than one segment are billed as multiple segments. For example, a 320-character GSM message is billed as 2 segments.
Can I set different spending caps for different sub-accounts?
Can I set different spending caps for different sub-accounts?
Yes. If you manage multiple sub-accounts, you can configure individual spending caps per sub-account from Settings → Sub-Accounts → [Account Name] → Billing Limits.
What happens if I disable an add-on mid-cycle?
What happens if I disable an add-on mid-cycle?
The add-on remains active until the end of your current billing cycle. No prorated refund is issued. The add-on will not renew on your next billing date.
Are there discounts for annual add-on commitments?
Are there discounts for annual add-on commitments?
Currently, add-ons are billed monthly only, regardless of whether your base plan is monthly or annual. Enterprise customers may negotiate annual add-on pricing as part of a custom agreement.
How do I know which add-ons I currently have?
How do I know which add-ons I currently have?
Go to Settings → Billing → Add-Ons. Your active add-ons are listed at the top with their activation date and current monthly cost. You can also see them itemized on your latest invoice.
Can I move a phone number between sub-accounts?
Can I move a phone number between sub-accounts?
Yes. Go to Settings → Phone Numbers, select the number, and click Transfer to Sub-Account. The number retains its configuration and call history during the transfer.
Is WhatsApp available in all countries?
Is WhatsApp available in all countries?
WhatsApp Business is available in most countries where Meta supports the WhatsApp Business API. Pricing varies by region. Some countries may have additional regulatory requirements. Check the WhatsApp add-on page for a full list of supported countries and rates.
What is the difference between LC Email and the default email sender?
What is the difference between LC Email and the default email sender?
The default email sender uses shared sending infrastructure. LC Email gives you a dedicated sending domain and infrastructure, which isolates your sender reputation. This is recommended for high-volume senders or businesses where email deliverability is critical.