Usage-based billing, add-ons, and overage charges

HoopAI uses a combination of flat-rate plan pricing and usage-based billing. This page provides a detailed breakdown of every add-on, usage type, and overage policy so you always know what you are paying for.

Complete add-on catalog

Communication add-ons

WhatsApp Business
LC Email
LC Phone

Connect your WhatsApp Business account to HoopAI for two-way messaging, automated responses, and campaign broadcasts.Pricing model: Per conversation (24-hour window)Conversations are categorized by type, with pricing varying by region:

Conversation type	Description	US/Canada	Europe	Latin America	Rest of world
Marketing	Promotional messages, offers, announcements	$0.025	$0.040	$0.035	$0.020–$ 0.080
Utility	Order updates, account alerts, appointment reminders	$0.015	$0.025	$0.020	$0.010–$ 0.050
Authentication	OTP codes, verification messages	$0.013	$0.020	$0.018	$0.008–$ 0.040
Service	Customer-initiated conversations (inbound)	$0.008	$0.012	$0.010	$0.005–$ 0.025

A conversation window lasts 24 hours from the first message. All messages within that window are covered by a single conversation charge. A new conversation is billed if you send a message after the window expires.

How to enable:

Go to Settings → Integrations → WhatsApp
Connect your Meta Business account
Verify your WhatsApp Business phone number
Enable the WhatsApp channel in your messaging settings

Requirements: A verified Meta Business Manager account and a dedicated phone number for WhatsApp.

Dedicated email sending infrastructure for improved deliverability and sending reputation.

Item	Details
Monthly fee	$10/mo
What’s included	Dedicated email sending domain, DKIM/SPF/DMARC setup, sending reputation isolation
Email volume	Uses your plan’s included email limit; overage rates apply beyond that
Warm-up period	New LC Email accounts go through a 2–4 week warm-up period with gradually increasing send limits

When to use LC Email:

You send high-volume email campaigns (10,000+ per month)
You want your sending reputation isolated from shared infrastructure
You need maximum deliverability for transactional emails

How to enable: Go to Settings → Email Services → LC Email and click Enable.

Enhanced VOIP phone system with call tracking, recording, and advanced routing.

Item	Details
Monthly base fee	$6/mo
Outbound calls (US/Canada)	$0.014/min
Inbound calls (US/Canada)	$0.0085/min
Outbound calls (International)	$0.02–$ 1.50/min (varies by country)
Inbound calls (International)	$0.01–$ 0.50/min (varies by country)
Voicemail drops	$0.015/drop
Call recording	Included (no additional charge)
Call transcription	$0.05/min (AI-powered)

Included features: Call tracking, call recording, IVR/phone trees, ring groups, call whisper, call forwarding, voicemail.How to enable: Go to Settings → Phone Numbers → LC Phone and click Enable.

AI add-ons

Content AI
Conversation AI
Reviews AI
Workflow AI

AI-powered content generation for emails, social posts, blog articles, website copy, and more.

Item	Details
Pricing	$0.03–$ 0.09 per 1,000 words generated
Plan inclusions	Starter: 100 credits/mo, Pro: 500 credits/mo, Enterprise: 2,000 credits/mo
Overage	Charged per additional credit used beyond plan inclusion
Use cases	Email subject lines, blog drafts, social captions, landing page copy, ad copy

One credit equals approximately 1,000 words of generated content. Shorter generations (e.g., a subject line) still consume a minimum of 0.1 credits.

AI chatbot that engages leads, answers questions, and qualifies prospects in real time across SMS, web chat, and messaging channels.

Item	Details
Pricing	$0.02–$ 0.05 per message exchange
Availability	Pro and Enterprise plans
Channels	Web chat, SMS, Facebook Messenger, Instagram DM, WhatsApp
Features	Lead qualification, FAQ responses, appointment booking, custom training
Training	Upload your knowledge base, FAQs, and brand guidelines to customize responses

Train your Conversation AI on your specific business content for dramatically better response quality. Go to Settings → AI → Conversation AI → Training Data.

Automatically generate and post responses to online reviews across Google, Facebook, and other review platforms.

Item	Details
Pricing	$0.08–$ 0.15 per AI-generated response
Availability	Pro and Enterprise plans
Platforms	Google Business Profile, Facebook, Yelp, and other connected review sites
Features	Sentiment analysis, tone matching, brand voice customization, auto-posting (with approval workflow option)
Approval modes	Auto-post immediately, queue for manual review, or suggest-only

Add AI-powered decision-making and content generation steps directly into your workflows.

Item	Details
Pricing	$0.03–$ 0.10 per AI step execution
Availability	Pro and Enterprise plans
Step types	AI text generation, AI decision/branching, AI summarization, AI sentiment analysis, AI data extraction
Use cases	Automatically categorize leads, generate personalized follow-ups, summarize call transcripts, route conversations based on intent

Each time a workflow runs and hits an AI step, one execution is billed. If a workflow contains three AI steps and runs once, that counts as three AI step executions.

Capacity add-ons

Add-on	Cost	Billing	Description
Additional users	$15–$ 45/user/mo	Per user per month	Add team members beyond your plan’s included seats. Cost varies by plan tier (Starter: $45, Pro:$ 30, Enterprise: $15).
Additional phone numbers	$1.50–$ 3.00/number/mo	Per number per month	Local numbers: $1.50/mo. Toll-free numbers:$ 2.00/mo. International numbers: $3.00+/mo.
Additional custom domains	$10–$ 20/domain/mo	Per domain per month	Add custom domains for websites, funnels, and landing pages beyond your plan’s included domains.
Additional file storage	$2–$ 5/GB/mo	Per GB per month	Expand your media storage beyond the plan-included limit.

Premium add-ons

Add-on	Cost	Billing	Description
Premium Actions	$0.01–$ 0.05/action	Per execution	Advanced workflow actions including AI steps, premium integrations, and multi-channel triggers. Pricing varies by action complexity.
SEO tools	$30–$ 70/location/mo	Per location per month	Business listing management across 60+ directories, keyword tracking, SEO audit reports, citation building.
Dedicated IP (email)	$50–$ 100/mo	Flat monthly fee	A dedicated IP address for email sending. Recommended for accounts sending 100,000+ emails/month. Includes IP warm-up support.

Usage tracking dashboard

Monitor your real-time usage from Settings → Billing → Usage Dashboard. The dashboard shows:

Metric	What’s displayed
Email sends	Sent this cycle vs. plan limit, with daily trend chart
SMS/MMS	Messages sent, segments used, cost to date
Phone minutes	Inbound and outbound minutes used, cost to date
Workflow executions	Executions this cycle vs. plan limit
AI usage	Credits or interactions consumed per AI feature
Storage	Current storage used vs. plan limit
API calls	Calls made today vs. daily limit
WhatsApp conversations	Conversations by type, cost to date

Bookmark the Usage Dashboard for quick access. If you manage costs closely, check it weekly to avoid surprise overages.

Usage breakdown by account

If you manage multiple accounts, the Usage Dashboard can display usage per account. Toggle the Per account view to see which accounts are consuming the most resources.

How usage resets

Usage counters reset on your billing anchor date each month:

Usage type	Reset behavior
Emails	Counter resets to 0 on your billing date
SMS/MMS	No reset — pure pay-per-use with no monthly allowance
Phone minutes	No reset — pure pay-per-use
Workflow executions	Counter resets to 0 on your billing date
AI credits	Counter resets to 0 on your billing date. Unused credits do not roll over
API calls	Daily limit resets at midnight UTC
Storage	Does not reset — cumulative measurement

Unused included usage (emails, workflow executions, AI credits) does not roll over to the next month. Use it or lose it.

Overage alerts and notifications

HoopAI sends automatic notifications as you approach and exceed your usage limits:

Alert threshold	Notification method	Message
50% of limit	In-app banner	”You’ve used 50% of your [usage type] for this billing cycle”
80% of limit	Email + in-app	”You’re approaching your [usage type] limit — 80% consumed”
100% of limit	Email + in-app + SMS (if enabled)	“You’ve reached your [usage type] limit. Overage charges now apply.”
150% of limit	Email + in-app	”Your [usage type] overage is significant. Review your Usage Dashboard.”
Custom threshold	Configurable	Set your own alert thresholds in Settings → Billing → Alert Preferences

Configuring alerts

Go to alert preferences

Navigate to Settings → Billing → Alert Preferences.

Set thresholds

For each usage type (email, SMS, phone, AI, workflows), set custom percentage thresholds or absolute values.

Choose notification channels

Select how you want to be notified: email, in-app notification, SMS, or all three.

Add additional recipients

Optionally add other team members (e.g., a finance manager) to receive billing alerts.

Spending caps

To prevent runaway overage charges, you can set hard spending caps:

Go to Settings → Billing → Usage Limits
For each usage category, enter a maximum monthly spend
When the cap is reached, the service is paused for the remainder of the billing cycle

Enabling a spending cap means services will stop when the cap is hit. For example, if you cap SMS spending at $50/mo and hit that limit mid-month, all outbound SMS will be paused until your next billing cycle. Use caps carefully for mission-critical channels.

How to enable or disable add-ons

Enable an add-on
Disable an add-on

Go to add-ons

Navigate to Settings → Billing → Add-Ons (or Settings → Billing → Manage Plan → Add-Ons).

Browse available add-ons

Review the list of available add-ons with descriptions and pricing. Some add-ons may require a minimum plan tier.

Click Enable

Click Enable or Add next to the desired add-on. Some add-ons (like LC Email or WhatsApp) require additional configuration steps.

Confirm billing

Review the prorated charge for the current billing cycle and confirm. The add-on activates immediately.

Volume discounts and enterprise pricing

For high-volume users, HoopAI offers volume-based pricing tiers that automatically reduce your per-unit costs:

Email volume tiers

Monthly volume	Per-email rate
Up to plan limit	Included ($0.00)
First 10,000 over limit	$0.001/email
10,001–50,000 over limit	$0.0008/email
50,001–200,000 over limit	$0.0006/email
200,001+ over limit	$0.0004/email

SMS volume tiers (US/Canada)

Monthly volume	Per-segment rate
First 5,000 segments	$0.0079/segment
5,001–25,000 segments	$0.0070/segment
25,001–100,000 segments	$0.0060/segment
100,001+ segments	$0.0050/segment

Phone volume tiers (US/Canada outbound)

Monthly volume	Per-minute rate
First 1,000 minutes	$0.014/min
1,001–5,000 minutes	$0.012/min
5,001–20,000 minutes	$0.010/min
20,001+ minutes	$0.008/min

Volume tiers are calculated automatically each billing cycle. You do not need to commit to a volume tier in advance — HoopAI applies the best rate retroactively based on your total monthly usage.

Enterprise custom pricing

Enterprise customers with very high usage volumes or specific requirements can negotiate custom pricing:

Custom email rates for 500,000+ emails/month
Dedicated phone rate cards for call center operations
Bundled AI pricing for heavy AI feature usage
Custom SLA with guaranteed uptime and support response times
Dedicated infrastructure for data isolation requirements

Contact your account manager or email support to discuss enterprise pricing.

Frequently asked questions

Can I try an add-on before committing?

Some add-ons offer a free trial period (typically 7–14 days). Check the add-on details page in Settings → Billing → Add-Ons for trial availability. If no trial is listed, contact support to request one.

Do unused AI credits roll over to the next month?

No. AI credits included in your plan reset to zero at each billing cycle. Purchase additional credits only when you need them to avoid waste.

How are SMS segments calculated?

A single SMS segment is 160 characters using GSM-7 encoding (standard Latin characters). If your message uses Unicode characters (emojis, non-Latin scripts), a segment is 70 characters. Messages longer than one segment are billed as multiple segments. For example, a 320-character GSM message is billed as 2 segments.

Can I set different spending caps for different accounts?

Yes. If you manage multiple accounts, you can configure individual spending caps per account from Settings → accounts → [Account Name] → Billing Limits.

What happens if I disable an add-on mid-cycle?

The add-on remains active until the end of your current billing cycle. No prorated refund is issued. The add-on will not renew on your next billing date.

Are there discounts for annual add-on commitments?

Currently, add-ons are billed monthly only, regardless of whether your base plan is monthly or annual. Enterprise customers may negotiate annual add-on pricing as part of a custom agreement.

How do I know which add-ons I currently have?

Go to Settings → Billing → Add-Ons. Your active add-ons are listed at the top with their activation date and current monthly cost. You can also see them itemized on your latest invoice.

Can I move a phone number between accounts?

Yes. Go to Settings → Phone Numbers, select the number, and click Transfer to account. The number retains its configuration and call history during the transfer.

Is WhatsApp available in all countries?

WhatsApp Business is available in most countries where Meta supports the WhatsApp Business API. Pricing varies by region. Some countries may have additional regulatory requirements. Check the WhatsApp add-on page for a full list of supported countries and rates.

What is the difference between LC Email and the default email sender?

The default email sender uses shared sending infrastructure. LC Email gives you a dedicated sending domain and infrastructure, which isolates your sender reputation. This is recommended for high-volume senders or businesses where email deliverability is critical.

Your Account

Usage Pricing

Add-Ons & Services

Cancellation & Changes

Policies & Legal

Support

Usage-based billing, add-ons, and overage charges

Complete add-on catalog

Communication add-ons

AI add-ons

Capacity add-ons

Premium add-ons

Usage tracking dashboard

Usage breakdown by account

How usage resets

Overage alerts and notifications

Configuring alerts

Spending caps

How to enable or disable add-ons

Volume discounts and enterprise pricing

Email volume tiers

SMS volume tiers (US/Canada)

Phone volume tiers (US/Canada outbound)

Enterprise custom pricing

Frequently asked questions

​Complete add-on catalog

​Communication add-ons

​AI add-ons

​Capacity add-ons

​Premium add-ons

​Usage tracking dashboard

​Usage breakdown by account

​How usage resets

​Overage alerts and notifications

​Configuring alerts

​Spending caps

​How to enable or disable add-ons

​Volume discounts and enterprise pricing

​Email volume tiers

​SMS volume tiers (US/Canada)

​Phone volume tiers (US/Canada outbound)

​Enterprise custom pricing

​Frequently asked questions

Complete add-on catalog

Communication add-ons

AI add-ons

Capacity add-ons

Premium add-ons

Usage tracking dashboard

Usage breakdown by account

How usage resets

Overage alerts and notifications

Configuring alerts

Spending caps

How to enable or disable add-ons

Volume discounts and enterprise pricing

Email volume tiers

SMS volume tiers (US/Canada)

Phone volume tiers (US/Canada outbound)

Enterprise custom pricing

Frequently asked questions