Send a single email to a large group of contacts at once — with targeting, scheduling, and performance tracking built in.
An email blast lets you reach your entire list — or a targeted segment of it — with a single send. Use it for announcements, promotions, newsletters, event invitations, or any message you want to deliver at scale. No ad spend required.
The Send an Email Blast lesson in the HoopAI Academy Quick Start
Every email blast you send is a direct line to your audience. No algorithm decides who sees it. No ad budget determines how many people receive it. Email marketing consistently delivers one of the highest returns on investment of any marketing channel — and your contact list gets more valuable with every contact you add.
Navigate to Marketing > Emails > Campaigns and click New Campaign.
The Email Campaigns section in the HoopAI Platform Marketing tab
2
Name your campaign
Give your campaign a clear internal name — for example, “March Promo — Email Blast” — so you can identify it in your reporting history later.
3
Choose your recipients
Select who receives this email:
Entire list: Send to all contacts in a contact list
Smart list: Target a filtered segment based on contact properties (e.g., all contacts tagged “customer” who opened your last email)
Specific contacts: Manually select individual recipients
Selecting recipients — entire list, smart list, or individual contacts
4
Design your email
Build your email using the drag-and-drop editor or HTML editor. Best practices:
Write a compelling subject line (under 50 characters, personalized when possible)
Personalize using custom field merge tags — {{contact.first_name}} is the minimum
Include a clear, single call to action
Add trigger links if you want to track clicks and trigger automated follow-up workflows
Emails with personalized subject lines get 20-50% higher open rates. Use {{contact.first_name}} in your subject line — “Hey [Name], we have something for you” outperforms a generic subject every time.
5
Choose your send timing
Select how and when to send:
Send immediately: Delivers as soon as you confirm
Schedule: Set a specific date and time for delivery
Drip send: Spread the send over a period of time in batches (best for large lists and deliverability)
Send timing options — immediate, scheduled, or drip delivery
6
Send or schedule
Review your email one final time, then click Send or Schedule. Your campaign will appear in the Campaigns list with its current status.
7
Track performance
After sending, return to the campaign to view statistics:
Open rate: Percentage of recipients who opened the email
Click-through rate: Percentage who clicked a link
Unsubscribes: Contacts who opted out
Complaint rate: Spam reports
Replies from contacts appear automatically in the Conversations inbox.
Smart Lists are the most powerful targeting option. Build a Smart List filtered by tags, custom fields, engagement history, or any combination of contact data. The more targeted your list, the higher your engagement rates.
Trigger links for advanced tracking
Include trigger links in your email to track which contacts clicked specific links — and automatically enroll them in follow-up workflows. A click on “Book a call” can instantly add a tag and start a booking follow-up sequence.
Drip send for deliverability
Drip sending spreads your blast out over time instead of sending all at once. This reduces the risk of being flagged as spam and is especially important for large lists or recently warmed domains.
Replies go to Conversations
Any contacts who reply to your email blast have their replies appear in the Conversations area, where you or a team member can respond directly.
Email sending requirements
To send email blasts with strong deliverability, ensure your dedicated email domain is verified. See the Dedicated Email Domain guide for setup instructions.
