Send a single text message to a large group of contacts at once — with targeting, scheduling, and click tracking built in.
SMS has one of the highest open rates of any marketing channel — most texts are read within minutes of delivery. An SMS blast lets you reach your entire list or a targeted segment with a single send. No ad spend, no algorithms, and no guessing whether your message was seen.
The Send an SMS Blast lesson in the HoopAI Academy Quick Start
SMS messages have a 98% open rate vs. email’s 20%, and most texts are read within 3 minutes of delivery. An SMS blast generates engagement — and often direct sales — almost every time you send one. It is one of the fastest ways to drive immediate action from your existing contact list.
Navigate to Marketing > SMS > Campaigns and click New Campaign.
The SMS Campaigns section in the HoopAI Platform Marketing tab
2
Name your campaign
Give your campaign a clear internal name — for example, “April Event Reminder — SMS Blast” — for easy identification later.
3
Choose your recipients
Select who receives this SMS:
Entire list: Send to all contacts in a contact list
Smart list: Target a filtered segment — for example, contacts tagged “VIP” who have not booked in 30 days
Specific contacts: Manually choose individual recipients
Selecting SMS blast recipients from your contact list or a smart list
4
Write your message
Type your SMS in the message field. Best practices:
Keep it concise — SMS works best under 160 characters
Personalize with merge tags like {{contact.first_name}}
Lead with the value offer, then include a clear call to action with a link
Add a trigger link to track clicks and trigger automated follow-up
Always include opt-out language: “Reply STOP to unsubscribe”
A proven SMS formula: “Hey [First Name], [value offer]. [Link]. Reply STOP to opt out.” — concise, personal, and compliant. Start with the name to ensure they know it is meant for them.
5
Choose your send timing
Select when to send:
Send immediately: Delivers right away
Schedule: Set a specific date and time
Drip send: Spread delivery across a time window in batches
SMS send timing — immediate, scheduled, or drip delivery options
6
Send or schedule
Review your message and recipients, then click Send or Schedule. The campaign will appear in your list with its current status.
7
Track results
After delivery, check your campaign statistics:
Delivered: How many messages were successfully delivered
Failed: Messages that could not be delivered
Clicked: How many contacts clicked a link in the message
Replies from contacts appear automatically in the Conversations inbox.
US carrier regulations require that every outbound SMS marketing message include opt-out language (“Reply STOP to unsubscribe”). Failing to include this damages your sender reputation and can result in number flagging. The platform can append this automatically — check your SMS settings.
A2P 10DLC registration
To send SMS blasts to US contacts, your number must be registered under A2P 10DLC. Unregistered numbers have significantly reduced deliverability. See the A2P 10DLC Registration guide.
Trigger links for click tracking and automation
Add trigger links to your SMS to track which contacts clicked — and automatically enroll them in follow-up workflows. A click on your booking link can tag the contact and start a follow-up sequence with zero manual effort.
Targeting with Smart Lists
Smart Lists give you precise control over who receives your SMS. Filter by tags, custom fields, location, engagement, or any contact property. Better targeting means higher engagement and fewer opt-outs.
