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Pop-up forms are a great way to quickly and easily collect contact information from visitors to your website. By offering a clear value proposition and a compelling call-to-action, you can encourage visitors to share their contact details in exchange for something of value, such as a lead magnet or a discount code. This can help you to build your email list, generate leads, and ultimately grow your business.

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Key points

  • Use pre-built standard fields or create custom fields to capture information
  • Forms capture information in a user-friendly one-page format
  • Surveys capture information while using slides, logic, and disqualification to gather more detailed feedback
  • Various on-submit options such as redirecting to a URL, showing a success message, or triggering a workflow
  • Sticky contact feature auto-fills form/survey data for returning visitors

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Benefits

  • Automatically generate leads from website traffic with easy-to-use forms and surveys
  • Embed forms onto ANY internal or external site with custom popup formatting options
  • Use embed code to add forms to any site inside or outside the system to collect contact information
  • All form and survey submissions are brought into the system for easy viewing, tracking, saving, and automation
  • Start collecting contacts from day one with this feature and improve your lead generation efforts.
Last modified on March 4, 2026