Connect your Google Business profile to receive GMB chat messages directly in your Conversations inbox and manage reviews from the HoopAI Platform.
Google My Business (GMB) Chat lets customers message your business directly from your Google Search or Google Maps listing. By integrating GMB with the HoopAI Platform, all of those messages flow into your unified Conversations inbox — so you never miss an inquiry from a potential customer searching for your business on Google.
The Google My Business Chat lesson in the HoopAI Academy Quick Start
More than 5 billion Google searches happen every day. When a potential customer finds your business on Google and sees the option to message you, they are more likely to reach out than to call. Those messages need to land somewhere you will actually see them — not a separate inbox you rarely check. Connecting GMB brings those messages directly into Conversations alongside your SMS, email, and social messages.
Go to Settings > Integrations in the HoopAI Platform.
The Integrations settings page in the HoopAI Platform
2
Connect your Google account
Click Connect next to Google. Sign in with the Google account associated with your Google Business Profile and authorize the necessary permissions.
3
Connect your Google Business Profile
After connecting your Google account, select and connect your Google Business Profile listing from the available options.
Selecting your Google Business Profile during the connection process
4
Verify GMB Chat is enabled
In your Google Business Profile settings (accessible through your Google account), ensure that Business Messages / Chat is enabled. This allows customers to message you from your Google listing.
5
Monitor messages in Conversations
Any message sent through your Google Business Chat now appears in your Conversations inbox alongside SMS, email, and other channel messages. Respond directly from the platform without switching tools.
Google My Business chat messages appearing in the unified Conversations inbox
Set up a workflow triggered by a GMB message to auto-reply with your booking link or business hours. Customers who message outside business hours still get an immediate, helpful response.
6
Set up GMB auto-responders (optional)
In Automation > Workflows, create a workflow triggered by Customer Replied with the channel filter set to Google My Business. This sends an automatic response when a new GMB message arrives — even at 2 AM.
7
Use Social Planner for GMB posts
With GMB connected, you can also publish updates to your Google Business Profile directly from the Social Planner tool, keeping your listing active with fresh content and promotions.
More and more customers prefer chatting over calling. When a potential customer finds your business on Google and sees an option to message you, they are more likely to reach out. You want that message to reach you immediately — not sit unseen in a separate inbox.
Reviews pulled in automatically
When you connect your Google Business Profile, the platform also automatically pulls in your Google reviews. You can view, respond to, and track all reviews from the Reputation section without leaving the platform.
GMB workflow triggers
You can use GMB messages as a workflow trigger — for example, auto-responding with your booking link or collecting the customer’s phone number so you can follow up by SMS right away.
