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Authorization errors
Authorization failures are the most frequent reason posts fail to publish. Google requires an active, valid connection between your GBP account and Hoop.Check your GBP connection status
Navigate to Settings > Integrations > Google Business Profile. If the status shows Disconnected or Expired, you need to reconnect.
Reconnect your account
Click Disconnect, then click Connect again. Sign in with the Google account that has ownership or management access to the business profile.
Post rejections and content policy
Google enforces strict content policies for Business Profile posts. Your post may be rejected if it violates any of these rules.| Rejection reason | What to check |
|---|---|
| Misleading content | Remove exaggerated claims or unverifiable statements |
| Phone number in post body | Move phone numbers to your business profile info instead |
| Prohibited content | Remove references to alcohol, tobacco, gambling, or adult content |
| Excessive capitalization | Rewrite headings or text that uses all caps |
| URL shorteners | Use the full destination URL instead of bit.ly or similar services |
Image requirements
Google Business Profile has specific image requirements that differ from other social platforms.- Minimum resolution: 400 x 300 pixels
- Maximum file size: 5 MB
- Supported formats: JPG and PNG only
- Aspect ratio: 4:3 is recommended; images outside this ratio may be cropped
GIF and WebP formats are not supported for GBP posts. Convert these to JPG or PNG before uploading to Hoop.
Scheduling failures
If a scheduled post fails to publish at the designated time, check the following:Confirm your timezone setting
Go to Settings > Business Info and verify the timezone matches your business location. A mismatched timezone can cause posts to publish at unexpected times or miss their window.
Check for expired connections
A connection that was valid when you scheduled the post may have expired by the publish time. Review the post’s error message in Marketing > Social Planner for details.
Reconnecting your GBP account
If you need to reconnect after a disruption, follow these steps to avoid losing your scheduled posts.Note pending scheduled posts
Before disconnecting, review Marketing > Social Planner and note any upcoming GBP posts.
Disconnect and reconnect
Go to Settings > Integrations > Google Business Profile. Click Disconnect, wait 10 seconds, then click Connect and complete the Google sign-in flow.
FAQs
Can I publish to multiple Google Business Profile locations from Hoop?
Can I publish to multiple Google Business Profile locations from Hoop?
Yes. When connecting your GBP account, select all locations you want to manage. Each location will appear as a separate publishing option in the Social Planner.
Why does my post show as published in Hoop but not appear on Google?
Why does my post show as published in Hoop but not appear on Google?
Google may take up to 30 minutes to display a new post. If the post still does not appear after an hour, check for a delayed rejection email from Google in the connected account’s inbox.
Do GBP event posts work from Hoop?
Do GBP event posts work from Hoop?
Yes, you can create event posts with start and end dates. Make sure the event date is in the future and the date range does not exceed the maximum allowed by Google (typically one year).