Platform limits — contacts, emails, API, storage, and more

Every HoopAI plan includes generous allowances. This page is a complete reference for all platform limits, organized by feature area.

Limits vary by plan. The three standard plans are Starter, Professional, and Enterprise. Your account may have custom limits — check Settings > Billing > Usage for your actual numbers.

Contacts

Limit	Starter	Professional	Enterprise
Total contacts	5,000	50,000	Unlimited
Contact imports per batch	10,000 rows	50,000 rows	100,000 rows
Custom fields per contact	200	500	500
Tags per contact	100	250	500
Total tags in account	1,000	5,000	Unlimited
Notes per contact	500	1,000	Unlimited

Users and team members

Limit	Starter	Professional	Enterprise
Users (seats)	3	25	Unlimited
Teams	1	10	Unlimited
Custom user roles	3	10	Unlimited

Email sending

Limit	Starter	Professional	Enterprise
Emails per day	5,000	50,000	200,000
Emails per month	50,000	500,000	2,000,000
Recipients per campaign send	5,000	50,000	200,000
Email templates	100	500	Unlimited
Custom sending domains	1	5	20
Dedicated IP addresses	Not available	Add-on	Included (1)

Daily limits reset at midnight UTC. Exceeding limits pauses sending until the next reset — queued emails resume automatically.

SMS and MMS

Limit	Starter	Professional	Enterprise
SMS per day	1,000	10,000	50,000
MMS per day	500	5,000	25,000
SMS segment size	160 characters	160 characters	160 characters
MMS file size	600 KB	600 KB	600 KB
Registered phone numbers	1	5	20

SMS/MMS are billed per segment at your plan’s per-message rate in addition to the daily caps. Carrier surcharges may apply.

Phone calls

Limit	Starter	Professional	Enterprise
Concurrent inbound calls	5	25	100
Concurrent outbound calls	3	15	50
Call recording storage	5 GB	25 GB	100 GB
Voicemail drops per day	500	5,000	25,000

Workflows and automation

Limit	Starter	Professional	Enterprise
Active workflows	20	200	Unlimited
Workflow executions per day	5,000	50,000	500,000
Actions per workflow	50	200	500
Triggers per workflow	5	10	20
Wait steps max duration	90 days	365 days	365 days
Webhook actions per day	2,000	20,000	100,000

Funnels and websites

Limit	Starter	Professional	Enterprise
Funnels	5	50	Unlimited
Pages per funnel	20	50	100
Websites	1	5	Unlimited
Pages per website	30	100	500
Custom domains	3	20	Unlimited
Blog posts	100	1,000	Unlimited

File and media storage

Limit	Starter	Professional	Enterprise
Total file storage	5 GB	25 GB	100 GB
Single file upload size	100 MB	250 MB	500 MB
Image uploads	Unlimited (counts toward storage)	Unlimited	Unlimited
Video hosting	Not included	25 GB	100 GB

API rate limits

Limit	Value
Requests per second (per API key)	10
Requests per minute	200
Requests per day	100,000 (Starter), 500,000 (Pro), 2,000,000 (Enterprise)
Webhook payload size	1 MB
Bulk API operations per request	100 records

For full API documentation, authentication details, and endpoint-specific rate limits, see the API reference.

Pipelines and stages

Limit	Starter	Professional	Enterprise
Pipelines	5	25	Unlimited
Stages per pipeline	20	50	100
Opportunities per pipeline	10,000	100,000	Unlimited
Custom fields per opportunity	100	200	500

Calendars

Limit	Starter	Professional	Enterprise
Calendars per user	3	10	Unlimited
Team calendars	1	10	Unlimited
Appointment slots per calendar	50	200	Unlimited
Calendar integrations (Google, Outlook)	1 per user	3 per user	5 per user

Forms and surveys

Limit	Starter	Professional	Enterprise
Forms	20	100	Unlimited
Surveys	10	50	Unlimited
Fields per form/survey	50	100	200
Form submissions per month	10,000	100,000	Unlimited
File upload fields per form	3	10	20

What happens when you hit a limit

Behavior	Features affected
Hard stop — action is blocked immediately	Contact creation, user seats, workflow activation, funnel/website creation
Queued and resumed — sends pause until the limit resets	Email sending, SMS/MMS sending, webhook actions
Overage charge — you are billed for usage beyond the cap	Phone minutes, SMS segments (carrier rates), additional storage
Warning notification — you receive an alert at 80% and 100%	Contacts, storage, email sends, API calls

Hard-stop limits cannot be exceeded. If you hit one during a workflow execution, that step fails and the contact is routed to the workflow’s error branch (if configured).

How to check current usage

Go to Settings > Billing > Usage
View a dashboard showing consumption for contacts, emails, SMS, storage, API calls, and more
Each metric shows a progress bar with your current usage vs. plan limit
Click any metric to see a detailed daily breakdown

You can also check usage programmatically via the Usage API endpoint.

How to request limit increases

FAQ

Do limits reset monthly or daily?

It depends on the metric. Email and SMS daily caps reset at midnight UTC each day. Monthly quotas (email sends, form submissions) reset on your billing cycle date. Contact and storage limits are cumulative — they do not reset.

What happens to queued emails when my daily limit resets?

Queued emails automatically resume sending when the daily limit resets at midnight UTC. They are sent in the order they were originally queued.

Can I buy additional contacts without upgrading my plan?

Contact add-on packs are available on Professional and Enterprise plans. Go to Settings > Billing > Add-ons or contact your account manager.

Are archived contacts counted toward my limit?

Yes. Archived contacts still count toward your total. To free up space, permanently delete contacts you no longer need.

Do API rate limits apply per user or per account?

Rate limits are per API key. If you have multiple API keys, each has its own per-second and per-minute limits. The daily quota is shared across the entire account.

How do I know which limit I've hit?

HoopAI displays a banner in the app when you reach a limit. You also receive an email notification at 80% and 100% of key limits. Check Settings > Billing > Usage for details.

Account

Security

Platform limits — contacts, emails, API, storage, and more

Contacts

Users and team members

Email sending

SMS and MMS

Phone calls

Workflows and automation

Funnels and websites

File and media storage

API rate limits

Pipelines and stages

Calendars

Forms and surveys

What happens when you hit a limit

How to check current usage

How to request limit increases

FAQ

​Contacts

​Users and team members

​Email sending

​SMS and MMS

​Phone calls

​Workflows and automation

​Funnels and websites

​File and media storage

​API rate limits

​Pipelines and stages

​Calendars

​Forms and surveys

​What happens when you hit a limit

​How to check current usage

​How to request limit increases

​FAQ

Contacts

Users and team members

Email sending

SMS and MMS

Phone calls

Workflows and automation

Funnels and websites

File and media storage

API rate limits

Pipelines and stages

Calendars

Forms and surveys

What happens when you hit a limit

How to check current usage

How to request limit increases

FAQ