What’s new: Control whether new community members must complete profile setup with picture and bio. Also includes improved email formatting, accurate “Add to Calendar” links, and enhanced event email customization options for better member communication.Why it matters: Reduces friction for new members while giving you the flexibility to tailor your community onboarding experience based on your specific needs.How to use it: Go to Memberships > Communities > Settings and toggle profile setup requirements to optional or required.
What’s new: The Workflow Switcher opens selected workflows in the same tab with infinite scroll for faster navigation. Create, rename, duplicate, and delete workflows directly from the switcher without page reloads.Why it matters: Reduces navigation friction and improves productivity by letting you manage multiple workflows efficiently in a single interface.How to use it: Click the Workflow Switcher dropdown and select a workflow, or create and manage workflows directly from the switcher menu.
December 24, 2025
FeatureSocial Media
Instagram Reels-Share to Feed Toggle Available in Social Planner
What’s new: Control where your Instagram Reels appear with the new “Share to Feed” toggle. Choose to display Reels on both the Feed and Reels tab, or exclusively on the Reels tab for a more curated profile appearance.Why it matters: Gives you granular control over your content distribution and helps maintain your desired Instagram aesthetic.How to use it: In Social Planner > Instagram, select a Reel and toggle “Share to Feed” on or off before scheduling or publishing.
December 24, 2025
EnhancementSocial Media
Social Listening Available in Social Planner for Real-Time Insights
What’s new: Monitor trends and consumer insights from Google, Pinterest, TikTok, YouTube, and other platforms directly within Social Planner. Track what’s trending in real-time to inform your content strategy.Why it matters: Enables data-driven content decisions and helps you stay competitive by aligning your posts with emerging trends and audience interests.How to use it: Navigate to Social Planner > Listening to view trending topics and insights across connected platforms.
What’s new: New goal action types enable multi-form completion tracking, payment received events, and document status changes. Trigger workflows based on these customer actions for more sophisticated automation.Why it matters: Lets you build workflows that respond to real-world business events, enabling smarter lead nurturing and customer journey automation.How to use it: In Automation > Workflows, add a Goal action and select from expanded options like payment received or multi-form completion.
December 24, 2025
FeatureSocial Media
Add Messaging and Social Channels to Your Google Business Profile
What’s new: Link WhatsApp, SMS, Facebook, Instagram, and other messaging channels directly to your Google Business Profile. Customers can contact you through their preferred communication method from your GBP listing.Why it matters: Increases customer engagement by meeting them on their preferred channels and keeps all conversations accessible from your CRM.How to use it: Go to Social Planner > Google Business Profile > Contact Methods and add your messaging channels.
December 24, 2025
FeatureSite Builder
Customizable AI Agent Name and Call Recording Notice for Chat Widget
What’s new: Assign a custom name to your Voice AI chat widget to match your brand voice. A call recording notice appears to customers, ensuring transparency and compliance.Why it matters: Strengthens brand identity in customer interactions while maintaining transparency about call recording practices.How to use it: Go to Site Builder > Chat Widgets > Voice AI > Settings to customize the agent name and enable recording notices.
What’s new: The “On Submit” message editor now includes rich text formatting, customizable layouts, and live Desktop/Mobile previews. Design branded thank-you messages with formatted text, images, and custom layouts.Why it matters: Lets you create compelling post-submission experiences that strengthen your brand and improve customer satisfaction.How to use it: In Forms > Builder > On Submit, use the rich text editor to format your message, then preview on desktop and mobile.
What’s new: Define custom call outcomes (dispositions) and automatically trigger workflows based on the selected disposition. Track call results with meaningful categories specific to your business.Why it matters: Improves call center efficiency by automating follow-up actions and providing clearer visibility into call outcomes and next steps.How to use it: Go to Phone > Settings > Call Dispositions to create custom outcomes, then add disposition triggers to your workflows.
What’s new: Add customer reviews collected offline or from outside platforms directly into Reputation. Import multiple reviews via CSV or add individual testimonials manually, then display them alongside platform-sourced reviews.Why it matters: Gives you a complete reputation picture by consolidating feedback from all sources and leveraging testimonials that matter most to your business.How to use it: Go to Reputation > Reviews > Add Manual Review to input individual reviews, or use CSV bulk import for multiple reviews at once.
What’s new: Set Do Not Disturb rules within workflows to automatically filter or hold inbound calls and SMS from specific contacts or numbers. Prevent spam and unwanted communications from interrupting operations.Why it matters: Reduces noise and interruptions by filtering unwanted inbound traffic, allowing your team to focus on valuable interactions.How to use it: In Automation > Workflows, add an Inbound DND action to block or manage calls and SMS from specified contacts or patterns.
What’s new: Upload unique watermarks and assign them to individual social accounts. Social Planner automatically applies the correct watermark to posts from each account before publishing.Why it matters: Simplifies brand consistency management across multiple social accounts and reduces manual watermarking work.How to use it: Go to Social Planner > Settings > Watermarks, upload your watermark assets, and assign them to each connected account.
What’s new: Track performance on Threads and Bluesky with analytics covering post volume, impressions, likes, and engagement metrics. View emerging platform performance alongside your established social accounts.Why it matters: Enables data-driven content decisions on newer platforms and helps you evaluate where to allocate resources for maximum impact.How to use it: In Social Planner > Analytics, select Threads or Bluesky to view performance metrics for your posts.
December 15, 2025
FeatureSite Builder
Facebook, Instagram & Voice AI Support in All-in-One Chat Widget
What’s new: The All-in-One Chat Widget now supports Facebook Messenger, Instagram DM, and Voice AI as communication channels. Visitors can choose their preferred method to reach you.Why it matters: Increases engagement by offering multiple convenient contact options, leading to higher response rates and customer satisfaction.How to use it: Go to Site Builder > Chat Widgets > All-in-One, then enable Facebook, Instagram, and Voice AI channels in settings.
What’s new: Dedicated chat widgets for Facebook Messenger and Instagram DM let visitors contact you directly through their preferred Meta platform. Customize widget appearance and behavior for your brand.Why it matters: Meets customers on their preferred platforms, increasing engagement and response rates with familiar messaging interfaces.How to use it: Go to Site Builder > Chat Widgets > Add Widget and select either Facebook Messenger or Instagram chat, then customize settings.
What’s new: Six automated email notifications trigger when assessments are graded and when comments are added to course content. Customize all notification emails with your branding and messaging.Why it matters: Keeps learners and instructors engaged with timely notifications while reducing manual communication overhead.How to use it: Go to Memberships > Courses > Email Notifications to enable and customize assessment and comment alerts.
What’s new: Add Material Symbols icons to any form button with an intuitive icon picker. Preview icon-enhanced buttons instantly for visual polish and better usability.Why it matters: Icons improve form usability by providing visual cues that guide users and make buttons more visually appealing.How to use it: In Forms > Builder > Button, click the icon option and choose from Material Symbols, then preview and save.
What’s new: Select multiple workflows and folders to perform bulk actions including move, publish, and delete operations. Process dozens of workflows simultaneously instead of one at a time.Why it matters: Dramatically speeds up workflow organization and management, especially when restructuring or cleaning up large workflow libraries.How to use it: In Automation > Workflows, use the checkbox next to each workflow to select multiple items, then choose bulk actions from the toolbar.
What’s new: Manage Instagram comments directly within Social Planner instead of switching apps. Reply to comments, mention followers, and filter by status from a unified engagement inbox.Why it matters: Keeps your social workflow in one place and helps you respond faster to engagement, boosting community interaction.How to use it: Go to Social Planner > Inbox > Comments to view, reply to, and manage Instagram comments.
December 5, 2025
FeatureSite Builder
Embedded/Inline Voice AI Chat Widget for Seamless Website Integration
What’s new: The Voice AI Chat Widget now supports embedded/inline placement, allowing you to integrate conversational AI directly into page content without a floating bubble. Provides a more native, integrated user experience.Why it matters: Offers a cleaner, more customized integration that feels like part of your site rather than an add-on, increasing user engagement.How to use it: Go to Site Builder > Chat Widgets > Voice AI, select “Embedded” as the placement option, and customize positioning and styling.
What’s new: Add countdown timers to WhatsApp messages to create urgency for limited-time offers. Choose fixed, recurring, or dynamic timer configurations based on your campaign needs.Why it matters: Increases conversion rates by creating time-sensitive pressure, encouraging faster customer decisions and boosting impulse purchases.How to use it: In Conversations > WhatsApp, compose a message and select “Add Timer” to configure a countdown timer for your offer.
November 28, 2025
ImprovementSocial Media
Introducing the GBP Post Scheduler: Automate and Optimize Google Business Profile Posts
What’s new: Schedule Google Business Profile posts in advance with AI-powered content suggestions. Manage posts across multiple locations with bulk scheduling and automated publishing.Why it matters: Ensures consistent visibility in Google search results without manual daily posting and increases local SEO impact.How to use it: Go to Social Planner > Google Business Profile > Schedule Post to create and schedule content for your locations.
What’s new: Add one-click upsell products directly within funnel checkout forms. Customers can accept additional offers immediately after their initial purchase without leaving the form.Why it matters: Increases average order value by capturing impulse purchases at the moment of purchase when customers are most receptive.How to use it: In Forms > Funnel Forms > Checkout, add an Upsell section and select products to offer.
November 28, 2025
FeaturePayments
Customizable 'Payment Schedule Received' Notifications for Invoices
What’s new: Customize payment schedule notifications with your brand messaging, or disable them entirely. Full control over delivery timing and notification content.Why it matters: Ensures payment reminders align with your brand voice and business workflow, improving customer experience and payment compliance.How to use it: Go to Payments > Invoices > Settings > Notifications to customize payment schedule messages.
November 28, 2025
FeatureReputation Management and Reviews
Video Testimonials Available in Reputation
What’s new: Send customizable video collector links to customers and collect authentic video testimonials. Manage and display video reviews directly in your Reputation dashboard.Why it matters: Video testimonials are more engaging and persuasive than written reviews, significantly increasing trust and conversion rates.How to use it: Go to Reputation > Video Testimonials > Send Collector to request videos, then showcase collected testimonials in widgets.
What’s new: Add processing fees or convenience charges to checkout that calculate as a percentage of the order. Configure the fee name and percentage in store settings.Why it matters: Allows you to offset payment processing costs and offer transparent pricing without impacting your margins.How to use it: Go to Stores > Settings > Checkout > Processing Fees to enable and configure fees.
What’s new: Define shipping zones by specific ZIP or postcode ranges for precise delivery control. Include or exclude specific areas to match your shipping capabilities.Why it matters: Enables hyper-local delivery strategies and prevents orders shipping to areas you cannot efficiently serve, improving fulfillment and customer satisfaction.How to use it: Go to Stores > Shipping > Zones and add ZIP code filters to define service areas.
What’s new: A redesigned Trust Center and A2P registration flow with step-by-step guidance, real-time field validation, and a streamlined interface. Reduces registration errors and submission rejections.Why it matters: Faster SMS and call compliance means quicker access to carrier-approved messaging at scale, improving communication reliability.How to use it: Go to Phone > Trust Center to complete A2P registration with the improved guided workflow.
November 18, 2025
ImprovementAI Features
Introducing AI-Powered Funnel & Website Builder for Faster Creation
What’s new: Generate funnels and websites instantly using AI with Assist Mode for quick setup or Build Mode for full customization. AI suggests layouts, writes copy, and designs pages based on your requirements.Why it matters: Dramatically reduces design and content creation time, enabling non-technical users to launch professional pages in minutes instead of hours.How to use it: Go to Sites > Create New > Assist Mode to generate a site with AI, then switch to Build Mode for refinements.
What’s new: The AI Knowledge Base Web Crawler now extracts 30-50% more training data from modern JavaScript frameworks. Crawls React, Vue, and Angular sites thoroughly without manual configuration.Why it matters: Enables AI Bot to provide more accurate, comprehensive responses based on complete website knowledge, improving customer support quality.How to use it: Go to AI Bot > Knowledge Base > Web Crawler and enter your site URL—the crawler handles the rest automatically.