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This guide covers migrating your CRM data, pipelines, and automations from HubSpot to HoopAI.

What transfers

DataTransferable?Method
ContactsYesCSV export/import
CompaniesYesCSV export → Business records
Deals/opportunitiesPartialCSV export → manual pipeline setup
Custom propertiesYesMap as custom fields
Email templatesNoRebuild in HoopAI
WorkflowsNoRebuild as HoopAI workflows
FormsNoRebuild in HoopAI form builder
Landing pagesNoRebuild in funnel builder
Campaign historyNoExport reports for reference
Files/documentsYesDownload and re-upload

Migration steps

1

Export contacts from HubSpot

In HubSpot, go to Contacts → Actions → Export. Select all properties you need and export as CSV.
2

Export companies

Go to Companies → Actions → Export and download the CSV.
3

Export deals

Go to Deals → Actions → Export. Note the pipeline stages — you will recreate these in HoopAI.
4

Create custom fields in HoopAI

Before importing, create any custom fields in Settings → Custom Fields that match your HubSpot properties.
5

Set up pipelines

Go to Opportunities → Pipelines and create your pipelines with the same stages as HubSpot.
6

Import contacts

Go to Contacts → Import → CSV. Map HubSpot columns to HoopAI fields. Set duplicate handling. See CSV format guide.
7

Import deals as opportunities

Create opportunities manually or via CSV import, mapping them to the correct pipeline and stage.
8

Rebuild workflows

Map HubSpot workflows to HoopAI automations. Common mappings:
  • HubSpot sequences → HoopAI drip sequences
  • Deal stage workflows → Opportunity Stage Changed trigger
  • Form submission workflows → Form Submitted trigger
9

Recreate forms and landing pages

Rebuild your HubSpot forms in the HoopAI form builder and landing pages in the funnel builder.
10

Update website integrations

Replace HubSpot tracking code, forms, and chat widgets on your website with HoopAI equivalents.

Post-migration checklist

  • All contacts imported with properties mapped correctly
  • Companies imported as Business records
  • Pipelines and stages recreated
  • Opportunities created in correct stages
  • Custom fields matched to HubSpot properties
  • Workflows rebuilt and tested
  • Forms recreated and embedded on website
  • Email domain authenticated (SPF, DKIM, DMARC)
  • HubSpot tracking code removed from website
  • HoopAI tracking code and chat widget installed

Common issues

Use tags or a custom dropdown field in HoopAI to replicate lifecycle stages (Subscriber, Lead, MQL, SQL, Customer).
HubSpot deals linked to contacts/companies need to be re-associated in HoopAI. Link opportunities to contacts after import.
HubSpot exports can be large. Split into batches under 50MB if needed.
Last modified on March 6, 2026