Outbound Message | Webhook Events

The OutboundMessage event fires each time a user sends a message to a contact across any supported channel. Use it to log sent communications, trigger follow-up automations, update delivery tracking systems, or sync message data to external CRM tools in real time.

Supported channels

Channel	Description
Call	Outbound phone calls
Voicemail	Voicemail drops
SMS	Text messages
GMB	Google My Business messages
FB	Facebook Messenger
IG	Instagram Direct
Email	Email messages
Live Chat	Live chat widget

Key status indicators

Messages include a status field reflecting delivery state. Calls report both status and callStatus to distinguish between completed calls and those that reached a voicemail system. For emails, a provider field indicates which sending service was used.

Payload

Field	Type	Description
`type`	`string`	Always `"OutboundMessage"`
`locationId`	`string`	Account ID from which the message was sent
`messageId`	`string`	Unique identifier for the message
`contactId`	`string`	ID of the contact who received the message
`conversationId`	`string`	ID of the conversation this message belongs to
`userId`	`string`	ID of the user who sent the message
`messageType`	`string`	Channel the message was sent on. One of `SMS`, `Email`, `Call`, `Voicemail`, `FB`, `IG`, `GMB`, `Live Chat`
`direction`	`string`	Always `"outbound"` for this event
`body`	`string`	Text content of the message
`contentType`	`string`	MIME type of the message body (e.g. `text/plain`)
`attachments`	`array`	List of attachment URLs; empty array if none
`source`	`string`	Origin of the outbound message (e.g. `workflow`, `manual`)
`status`	`string`	Delivery status of the message (e.g. `delivered`, `completed`, `voicemail`)
`dateAdded`	`string`	ISO 8601 timestamp when the message was sent
`callDuration`	`number`	Duration of the call in seconds (Call/Voicemail only)
`callStatus`	`string`	Outcome of the call, e.g. `completed` or `voicemail` (Call/Voicemail only)
`emailMessageId`	`string`	Provider message ID for email threading (Email only)
`threadId`	`string`	Thread identifier for grouping email replies (Email only)
`provider`	`string`	Email sending provider used, e.g. `leadconnector` (Email only)
`subject`	`string`	Email subject line (Email only)
`to`	`array`	List of recipient email addresses (Email only)
`cc`	`array`	List of CC’d email addresses (Email only)
`bcc`	`array`	List of BCC’d email addresses (Email only)

Example payload

SMS

{
  "type": "OutboundMessage",
  "locationId": "ve9EPM428h8vShlRW1KT",
  "messageId": "ABCDEFabcdef123456",
  "attachments": [],
  "body": "Hi, following up on your inquiry",
  "contactId": "nmFmQEsNgz6AVpgLVUJ0",
  "contentType": "text/plain",
  "conversationId": "BqTwX8QFwXzpegMve9EQ",
  "dateAdded": "2021-11-26T12:41:02.193Z",
  "direction": "outbound",
  "messageType": "SMS",
  "status": "delivered",
  "userId": "YlWd2wuCAZQzh2cH1fVZ"
}

Email

{
  "type": "OutboundMessage",
  "locationId": "ve9EPM428h8vShlRW1KT",
  "messageId": "ABCDEFabcdef123456",
  "emailMessageId": "CAHZKpXk6sXE@mail.gmail.com",
  "threadId": "CAHZKpXk6sXE",
  "provider": "leadconnector",
  "to": ["contact@example.com"],
  "cc": [],
  "bcc": [],
  "subject": "Following up on your inquiry",
  "contactId": "nmFmQEsNgz6AVpgLVUJ0",
  "conversationId": "BqTwX8QFwXzpegMve9EQ",
  "dateAdded": "2021-11-26T12:41:02.193Z",
  "direction": "outbound",
  "messageType": "Email",
  "status": "delivered",
  "userId": "YlWd2wuCAZQzh2cH1fVZ"
}

Inbound Message — fires when a contact sends a message to a user
Conversations API — query conversations and messages programmatically

​Supported channels

​Key status indicators

​Payload

​Example payload

​SMS

​Email

​Related

Supported channels

Key status indicators

Payload

Example payload

SMS

Email

Related