HoopAI Help Center — Complete Gap Analysis vs GoHighLevel

Generated: 2026-03-06 GHL total articles researched: ~1,500+ HoopAI current pages: ~750 Total gaps identified: ~250 (customer-facing only, agency-level excluded)

Legend

Priority P1 = Must-have. Customers ask daily. Missing = support tickets.
Priority P2 = Important. Covers a feature customers use regularly.
Priority P3 = Nice-to-have. Edge case or advanced feature.
NEW = Needs a brand new standalone page
EXPAND = Add section(s) to an existing page
SKIP = Agency-level only, not customer-facing

PHASE 1 — Critical Gaps (P1) — ~40 items

These are topics customers actively search for and contact support about.

Account & Billing (already fixed this session)

#	Topic	Type	Path
1	Account & Billing hub page	DONE	`resources/billing-and-support.mdx` rewritten
2	Account & Billing nav fix	DONE	`docs.json` nav updated

Workflows — Trigger & Action Reference

#	Topic	Type	Path
3	Workflow triggers reference (all 30+ triggers)	NEW	`automation/triggers-reference.mdx`
4	Workflow actions reference (all 40+ actions)	NEW	`automation/actions-reference.mdx`
5	Workflow AI builder	NEW	`automation/workflow-ai.mdx`

Phone & SMS

#	Topic	Type	Path
6	Inbound call routing explained	NEW	`conversations/inbound-call-routing.mdx`
7	Missed call text back setup	NEW	`conversations/missed-call-text-back.mdx`
8	A2P 10DLC comprehensive guide (GHL has 17 articles)	EXPAND	`getting-started/a2p-10dlc-registration.mdx` + new sub-pages
9	Phone number management (porting, buying, restoring, assigning)	NEW	`settings/phone-number-management.mdx`
10	Call tracking & number pools	NEW	`conversations/call-tracking.mdx`
11	SMS delivery errors dictionary	NEW	`troubleshooting/sms-error-codes.mdx`
12	LC Phone system overview & pricing	NEW	`settings/phone-system-pricing.mdx`

Email Deliverability

#	Topic	Type	Path
13	Email deliverability deep-dive (warm-up, reputation, SPF/DKIM/DMARC)	NEW	`marketing/email-deliverability-guide.mdx`
14	Dedicated email domain setup (step-by-step)	EXPAND	`marketing/dedicated-email-domain.mdx`
15	Email error code library	NEW	`troubleshooting/email-error-codes.mdx`
16	Google/Yahoo sender requirements compliance	NEW	`marketing/email-sender-requirements.mdx`

Contacts

#	Topic	Type	Path
17	Restore deleted contacts	NEW	`contacts/restore-deleted-contacts.mdx`
18	GDPR consent tracking	NEW	`contacts/gdpr-consent-tracking.mdx`
19	CSV import format guide	NEW	`contacts/csv-import-format.mdx`
20	Bulk import troubleshooting	NEW	`troubleshooting/bulk-import-issues.mdx`

Calendars

#	Topic	Type	Path
21	Calendar troubleshooting (missing slots, sync errors, etc.)	NEW	`troubleshooting/calendar-issues.mdx`

AI

#	Topic	Type	Path
22	Ask AI assistant / Agent Studio	NEW	`ai-agents/ask-ai.mdx`
23	Voice AI outbound calling	NEW	`ai/voice-ai/outbound-calling.mdx`

Migration Guides (GHL has 18, we have 0)

#	Topic	Type	Path
24	Migrate from Mailchimp	NEW	`getting-started/migrate-from-mailchimp.mdx`
25	Migrate from HubSpot	NEW	`getting-started/migrate-from-hubspot.mdx`
26	Migrate from Salesforce	NEW	`getting-started/migrate-from-salesforce.mdx`
27	Migrate from ActiveCampaign	NEW	`getting-started/migrate-from-activecampaign.mdx`
28	Migrate from ClickFunnels	NEW	`getting-started/migrate-from-clickfunnels.mdx`
29	Migrate from Calendly	NEW	`getting-started/migrate-from-calendly.mdx`
30	Migrate from Kajabi	NEW	`getting-started/migrate-from-kajabi.mdx`

Documents & Contracts (GHL has 25, we have 1 page)

#	Topic	Type	Path
31	Documents & contracts comprehensive guide	EXPAND	`payments/documents-contracts.mdx`
32	E-signature workflow (signing order, redirect, expiration)	NEW	`payments/e-signatures.mdx`
33	Send documents via SMS / workflows	EXPAND	`payments/documents-contracts.mdx`

Funnels & Websites

#	Topic	Type	Path
34	Funnel/website troubleshooting guide	NEW	`troubleshooting/funnel-website-issues.mdx`
35	Page speed optimization	NEW	`funnels/page-speed.mdx` or `websites/page-speed.mdx`
36	Cookie consent banner	NEW	`funnels/cookie-consent.mdx`

Forms

#	Topic	Type	Path
37	Forms payment integration (donations, products)	NEW	`forms/payment-forms.mdx`
38	Math calculations in forms	NEW	`forms/math-calculations.mdx`
39	SMS verification in forms	EXPAND	`forms/spam-protection.mdx`

Client Portal

#	Topic	Type	Path
40	Client portal comprehensive setup guide	EXPAND	`client-portal/portal-setup.mdx`

PHASE 2 — Important Gaps (P2) — ~120 items

Email & SMTP (~30 gaps)

#	Topic	Type	Path
1	Mailgun setup per registrar (GoDaddy, Namecheap, Cloudflare, etc.)	NEW	`marketing/mailgun-registrar-guides.mdx`
2	SMTP provider guides (Google, SendGrid, Zoho)	EXPAND	`marketing/email-smtp.mdx`
3	Email campaign statistics deep-dive	EXPAND	`marketing/email-analytics.mdx`
4	Email bounce suspension & how to avoid	NEW	`marketing/email-bounce-management.mdx`
5	DMARC authentication guide	NEW	`marketing/email-dmarc.mdx`
6	Email warm-up guide	NEW	`marketing/email-warmup.mdx`
7	Email risk assessment tool	EXPAND	`marketing/email-deliverability.mdx`
8	Google Postmaster Tools	NEW	`marketing/google-postmaster.mdx`
9	Email verification for campaigns	EXPAND	`marketing/email-list-management.mdx`
10	Custom unsubscribe links	EXPAND	`marketing/email-compliance.mdx`
11	Preference management (unsubscription)	EXPAND	`marketing/email-compliance.mdx`
12	Import HTML email templates	EXPAND	`marketing/email-templates.mdx`
13	Import from Mailchimp/ActiveCampaign templates	EXPAND	`marketing/email-templates.mdx`
14	AI smart send time optimization	NEW	`marketing/email-ai-scheduling.mdx`
15	Email AI 2.0 (create on-brand emails faster)	EXPAND	`marketing/email-builder.mdx`

Phone System (~20 gaps)

#	Topic	Type	Path
16	Ringless voicemail / voicemail drops	NEW	`conversations/ringless-voicemail.mdx`
17	Local presence dialing	NEW	`conversations/local-presence-dialing.mdx`
18	SHAKEN/STIR and CNAM explained	NEW	`settings/caller-id-verification.mdx`
19	Call scripts for web & app dialers	NEW	`conversations/call-scripts.mdx`
20	Toll-free number verification	EXPAND	`settings/phone-system.mdx`
21	Phone number porting guide	NEW	`settings/phone-number-porting.mdx`
22	SIM-based calling (mobile app)	EXPAND	`mobile-app/phone-and-dialer.mdx`
23	Spam call reduction	NEW	`conversations/spam-call-reduction.mdx`
24	Call forwarding setup	EXPAND	`settings/phone-system.mdx`
25	VoIP deskphones (SIP)	NEW	`settings/voip-deskphones.mdx`
26	Messaging ramp progress	EXPAND	`conversations/sms-compliance.mdx`
27	RCS messaging guide	NEW	`conversations/rcs-messaging.mdx`

#	Topic	Type	Path
28	TikTok integration & posting	NEW	`marketing/social-tiktok.mdx`
29	Meta Threads integration	EXPAND	`marketing/social-planner-platforms.mdx`
30	Bluesky integration	EXPAND	`marketing/social-planner-platforms.mdx`
31	Social listening	NEW	`marketing/social-listening.mdx`
32	Best time to post	EXPAND	`marketing/social-planner-features.mdx`
33	Instagram Reels publishing	EXPAND	`marketing/social-post-types.mdx`
34	Instagram Stories publishing	EXPAND	`marketing/social-post-types.mdx`
35	YouTube Shorts scheduling	EXPAND	`marketing/social-post-types.mdx`
36	LinkedIn statistics	EXPAND	`marketing/social-analytics.mdx`
37	CSV bulk scheduling (basic + advanced)	NEW	`marketing/social-csv-bulk.mdx`
38	Comment management in social planner	NEW	`marketing/social-comment-management.mdx`
39	Social planner content guidelines (image/video/text specs)	NEW	`marketing/social-content-specs.mdx`

Ads Manager (~15 gaps)

#	Topic	Type	Path
40	LinkedIn Ads (5 articles from GHL)	NEW	`marketing/linkedin-ads.mdx`
41	Google Ads advanced (offline conversions, audience segments)	EXPAND	`marketing/google-ads.mdx`
42	Meta Conversion API (CAPI)	NEW	`marketing/facebook-capi.mdx`
43	Ad campaign cloning	EXPAND	`marketing/ad-manager.mdx`
44	Carousel ads	EXPAND	`marketing/facebook-ads.mdx`
45	Custom audiences & lookalike audiences	NEW	`marketing/ad-audiences.mdx`
46	Instagram Ads overview	EXPAND	`marketing/facebook-ads.mdx`

Affiliate Manager (~10 gaps)

#	Topic	Type	Path
47	Multi-tier commissions	EXPAND	`marketing/affiliate-campaigns.mdx`
48	Affiliate automation workflows (6 articles)	NEW	`marketing/affiliate-automation.mdx`
49	Affiliate portal guide	EXPAND	`marketing/affiliate-portal.mdx`
50	PayPal auto payouts	EXPAND	`marketing/affiliate-payouts.mdx`
51	Coupon-based affiliate tracking	EXPAND	`marketing/affiliate-tracking.mdx`

Calendars (~10 gaps)

#	Topic	Type	Path
52	One-time booking links	NEW	`calendars/one-time-links.mdx`
53	Google organic booking	NEW	`calendars/google-organic-booking.mdx`
54	Calendar groups	NEW	`calendars/calendar-groups.mdx`
55	Calendar widget customization	NEW	`calendars/widget-customization.mdx`
56	Appointment notes	NEW	`calendars/appointment-notes.mdx`
57	Rentals / listings	NEW	`calendars/rentals.mdx`
58	iCloud calendar integration	EXPAND	`calendars/calendar-integrations.mdx`
59	Partial payment / deposits for bookings	EXPAND	`calendars/payment-calendars.mdx`
60	Pre/post buffers	EXPAND	`calendars/availability-hours.mdx`

Dashboards & Reporting (~10 gaps)

#	Topic	Type	Path
61	Dashboard templates	NEW	`dashboard/dashboard-templates.mdx`
62	Sales efficiency widget	NEW	`dashboard/sales-efficiency-widget.mdx`
63	Visitor data widget	NEW	`dashboard/visitor-data-widget.mdx`
64	Payments widget	NEW	`dashboard/payments-widget.mdx`
65	Email widget	NEW	`dashboard/email-widget.mdx`
66	Marketing audit reports	NEW	`reporting/marketing-audit-reports.mdx`

AI Features (~15 gaps)

#	Topic	Type	Path
67	Voice AI voice selection / ElevenLabs	NEW	`ai/voice-ai/voice-selection.mdx`
68	Voice AI custom actions	EXPAND	`ai/voice-ai/creating-agents.mdx`
69	Voice AI multi-language (26 languages)	EXPAND	`ai/advanced/multi-language.mdx`
70	Conversation AI auto-pilot mode	EXPAND	`ai/conversation-ai/overview.mdx`
71	Conversation AI transfer bot / human handover	EXPAND	`ai-agents/conversation-ai-actions.mdx`
72	Conversation AI auto follow-up	EXPAND	`ai-agents/conversation-ai-actions.mdx`
73	Document support in knowledge base (DOC/PDF)	EXPAND	`ai-agents/knowledge-base.mdx`
74	Reviews AI suggestive vs auto-pilot modes	EXPAND	`ai-agents/reviews-ai.mdx`
75	AI-powered review summaries	EXPAND	`ai-agents/reviews-ai.mdx`

Conversations (~5 gaps)

#	Topic	Type	Path
76	Group chat for SMS	NEW	`conversations/group-chat.mdx`
77	Custom dispositions for voice calls	NEW	`conversations/call-dispositions.mdx`
78	Facebook/Instagram comment automation	NEW	`conversations/comment-automation.mdx`

#	Topic	Type	Path
79	Platform-specific install guides (Squarespace, Wix, Weebly)	NEW	`chat-widget/platform-guides.mdx`
80	All-in-one chat widget overview	EXPAND	`chat-widget/overview.mdx`
81	Multiple widgets on same site	EXPAND	`chat-widget/installation.mdx`

Contacts (~5 gaps)

#	Topic	Type	Path
82	Contact types	NEW	`contacts/contact-types.mdx`
83	Multiple phone numbers per contact	NEW	`contacts/multiple-phone-numbers.mdx`
84	Multiple email addresses per contact	NEW	`contacts/multiple-email-addresses.mdx`
85	AND/OR filters	NEW	`contacts/filters.mdx`

Stores / E-commerce (~10 gaps)

#	Topic	Type	Path
86	Printful integration (print-on-demand)	NEW	`stores/printful-integration.mdx`
87	Shippo / ShipStation shipping integrations	NEW	`stores/shipping-integrations.mdx`
88	Customer login / access center	EXPAND	`stores/customer-portal.mdx`
89	Dropshipping integration	NEW	`stores/dropshipping.mdx`
90	Facebook/Instagram Shops selling	NEW	`stores/social-commerce.mdx`
91	WooCommerce sync	EXPAND	`stores/shopify-integration.mdx` → rename to `stores/ecommerce-integrations.mdx`
92	Bulk product editing (spreadsheet view)	EXPAND	`stores/product-catalog.mdx`

Funnels & Websites (~15 gaps)

#	Topic	Type	Path
93	Exit-intent popups	NEW	`funnels/exit-intent-popups.mdx`
94	Auto-save & version history	EXPAND	`funnels/overview.mdx` or `websites/overview.mdx`
95	Global sections / saved sections	NEW	`funnels/global-sections.mdx`
96	Mega navigation menu	EXPAND	`websites/multi-page-navigation.mdx`
97	Video background	EXPAND	`funnels/custom-code.mdx`
98	Hosted video player + progress tracking	NEW	`funnels/hosted-video.mdx`
99	Shopping cart mode (one-step & two-step order forms)	EXPAND	`funnels/order-forms.mdx`
100	Import funnels from ClickFunnels	EXPAND	`funnels/funnel-sharing.mdx`
101	Funnel/website AI builder	NEW	`funnels/ai-builder.mdx`
102	Dynamic animations & visual effects	EXPAND	`funnels/custom-code.mdx`
103	Schema markup generation	NEW	`funnels/schema-markup.mdx`

Forms & Surveys (~8 gaps)

#	Topic	Type	Path
104	Conditional logic v2	EXPAND	`forms/conditional-logic.mdx`
105	Address auto-complete	EXPAND	`forms/form-fields.mdx`
106	Google Sheets export from forms	NEW	`forms/google-sheets-export.mdx`
107	Quizzes scoring & personality types	EXPAND	`quizzes/overview.mdx`
108	Quiz template library	EXPAND	`quizzes/overview.mdx`

Memberships & Communities (~10 gaps)

#	Topic	Type	Path
109	Community Go Live (meetings & broadcasts)	NEW	`memberships-and-communities/go-live.mdx`
110	Community private channels	EXPAND	`memberships-and-communities/community-groups.mdx`
111	Community automatic newsletters	NEW	`memberships-and-communities/community-newsletters.mdx`
112	Community events	NEW	`memberships-and-communities/community-events.mdx`
113	Paid groups & courses inside communities	EXPAND	`memberships-and-communities/communities.mdx`
114	Skool importer / Kajabi importer	NEW	`memberships-and-communities/course-import.mdx`
115	PWA / whitelabel membership app	NEW	`memberships-and-communities/mobile-app-pwa.mdx`
116	In-app upsell in memberships	EXPAND	`memberships-and-communities/course-pricing.mdx`
117	Course assessments / quizzes	EXPAND	`memberships-and-communities/courses.mdx`
118	Magic links for memberships	EXPAND	`memberships-and-communities/membership-access.mdx`

Payments (~10 gaps)

#	Topic	Type	Path
119	PayPal integration	NEW	`payments/paypal-integration.mdx`
120	NMI integration	NEW	`payments/nmi-integration.mdx`
121	Authorize.net integration	NEW	`payments/authorize-net.mdx`
122	Square integration (POS, tap to pay)	EXPAND	`payments/point-of-sale.mdx`
123	International automatic taxes	EXPAND	`payments/taxes.mdx`
124	Pause/resume subscriptions	EXPAND	`payments/subscriptions.mdx`
125	Import invoices via CSV	EXPAND	`payments/import-export.mdx`
126	Flexible payment plans for invoices	EXPAND	`payments/payment-plans.mdx`
127	Bank-only transfers (SEPA & ACH)	NEW	`payments/bank-transfers.mdx`

Blogs (~5 gaps)

#	Topic	Type	Path
128	Blog sitemap	EXPAND	`blogs/blog-settings.mdx`
129	Blog table of contents	EXPAND	`blogs/creating-posts.mdx`
130	Blog template library	NEW	`blogs/blog-templates.mdx`
131	Blog hero/featured post	EXPAND	`blogs/creating-posts.mdx`
132	Bulk import via CSV/URL	EXPAND	`blogs/importing-posts.mdx`

Integrations (~10 gaps)

#	Topic	Type	Path
133	Facebook integration deep-dive (23 GHL articles)	NEW	`settings/facebook-integration.mdx`
134	Google Business Profile integration	EXPAND	`settings/integrations.mdx`
135	Zoom integration for calendar bookings	EXPAND	`settings/integrations.mdx`
136	QuickBooks integration	NEW	`settings/quickbooks-integration.mdx`
137	Xero integration	NEW	`settings/xero-integration.mdx`
138	TikTok Lead Ads integration	NEW	`settings/tiktok-integration.mdx`

Settings & Account (~5 gaps)

#	Topic	Type	Path
139	Domain purchase & transfer	EXPAND	`settings/domains-url-redirects.mdx`
140	Email signatures	NEW	`settings/email-signatures.mdx`
141	Custom notifications per user	EXPAND	`settings/notifications.mdx`

PHASE 3 — Nice-to-Have (P3) — ~80 items

Smaller sections to add to existing pages. Not listed individually but includes:

Contact profile picture, birthday field, file attachments via custom fields
Calendly sync, restore deleted calendars, show seats per slot
Dashboard pin favorites, timezone switching, set default
Workflow log external calls, stop on response settings
Voice AI public APIs, AI marketplace templates
Chat widget file attachments, office hours
Various additional SEO articles, funnel elements, etc.

SUMMARY BY CATEGORY

Category	GHL articles	HoopAI pages	P1 gaps	P2 gaps	P3 gaps	Total gaps
Contacts & CRM	40	17	4	5	5	14
Opportunities	19	13	0	4	2	6
Calendars	103	20	1	9	8	18
Dashboards & Reporting	69	37	0	6	12	18
Workflows	100	23	3	10	2	15
AI Features	55	40+	2	13	5	20
Conversations	30	31	2	3	2	7
Chat Widget	15	5	0	5	2	7
Email (all)	106	15	4	15	5	24
Phone/SMS	116	8	7	12	5	24
Social Planner	51	15	0	12	3	15
Ads Manager	40	4	0	7	3	10
Affiliate Manager	42	7	0	5	3	8
Reputation	38	24	0	3	5	8
Funnels & Websites	142	30	3	10	10	23
Forms & Surveys	53	14	3	5	3	11
Memberships & Communities	71	20	0	10	3	13
Stores / E-commerce	41	19	0	7	3	10
Payments	101	25	2	9	3	14
Blogs	24	7	0	5	2	7
Documents & Contracts	25	1	3	3	2	8
Client Portal	20	4	1	3	2	6
QR Codes	10	18	0	0	0	0
Webinars	5	3	0	1	1	2
Quizzes	7	1	0	2	1	3
Settings & Account	42	20	0	3	5	8
Integrations	55	5	0	6	5	11
Domains/DNS	14	3	0	1	2	3
Mobile App	24	20	0	2	3	5
Migration Guides	18	0	7	5	6	18
Troubleshooting	50+	35	3	5	5	13
Legal/Compliance	8	8	0	0	1	1
TOTALS	~1,500	~750	~45	~130	~80	~250

RECOMMENDED EXECUTION ORDER

Sprint 1 (Week 1-2): Critical P1 gaps — 45 items

Focus: Workflow references, phone/SMS, email deliverability, migration guides, restore contacts, GDPR, calendar troubleshooting, AI (Ask AI, Voice AI outbound), documents & contracts, forms payments Focus: Mailgun guides, SMTP providers, email warm-up, DMARC, phone porting, caller ID, ringless voicemail, TikTok/Bluesky social, social listening, LinkedIn Ads

Sprint 3 (Week 5-6): P2 — calendar, dashboard, AI, conversations

Focus: Calendar groups, one-time links, Google organic booking, dashboard widgets, AI voice selection/custom actions, comment automation, chat widget platform guides

Sprint 4 (Week 7-8): P2 — sites, stores, memberships, payments

Focus: Funnel AI builder, exit-intent, global sections, store integrations (Printful, ShipStation), community Go Live, PayPal/NMI integrations, affiliate automation

Sprint 5 (Week 9-10): P2/P3 — remaining gaps + polish

Focus: Blog templates, quiz scoring, integration deep-dives (Facebook, QuickBooks, Xero), remaining P3 expansions

NOTES

Workflow trigger/action reference is the single biggest documentation win. GHL has 70+ individual articles. We should create 2 comprehensive reference pages (one for triggers, one for actions) rather than 70 individual pages.
Migration guides are high-ROI content for organic search. “How to switch from [Competitor] to HoopAI” drives trial sign-ups. Prioritize top 7 competitors.
Phone/SMS is severely underdocumented. Our 8 pages vs GHL’s 116 articles is a 93% gap. Customers setting up phone systems need this.
Email deliverability is another critical gap. Customers who can’t get emails delivered churn. The warm-up, authentication, and troubleshooting guides are essential.
QR Codes is the one area where we’re AHEAD — 18 pages vs GHL’s 10 articles.
Many P2/P3 gaps are EXPAND (add sections to existing pages) rather than NEW pages. This means ~60% of the work is enriching existing content, not creating from scratch.

​HoopAI Help Center — Complete Gap Analysis vs GoHighLevel

​Legend

​PHASE 1 — Critical Gaps (P1) — ~40 items

​Account & Billing (already fixed this session)

​Workflows — Trigger & Action Reference

​Phone & SMS

​Email Deliverability

​Contacts

​Calendars

​AI

​Migration Guides (GHL has 18, we have 0)

​Documents & Contracts (GHL has 25, we have 1 page)

​Funnels & Websites

​Forms

​Client Portal

​PHASE 2 — Important Gaps (P2) — ~120 items

​Email & SMTP (~30 gaps)

​Phone System (~20 gaps)

​Social Planner (~15 gaps)

​Ads Manager (~15 gaps)

​Affiliate Manager (~10 gaps)

​Calendars (~10 gaps)

​Dashboards & Reporting (~10 gaps)

​AI Features (~15 gaps)

​Conversations (~5 gaps)

​Chat Widget (~5 gaps)

​Contacts (~5 gaps)

​Stores / E-commerce (~10 gaps)

​Funnels & Websites (~15 gaps)

​Forms & Surveys (~8 gaps)

​Memberships & Communities (~10 gaps)

​Payments (~10 gaps)

​Blogs (~5 gaps)

​Integrations (~10 gaps)

​Settings & Account (~5 gaps)

​PHASE 3 — Nice-to-Have (P3) — ~80 items

​SUMMARY BY CATEGORY

​RECOMMENDED EXECUTION ORDER

​Sprint 1 (Week 1-2): Critical P1 gaps — 45 items

​Sprint 2 (Week 3-4): High-impact P2 — email, phone, social

​Sprint 3 (Week 5-6): P2 — calendar, dashboard, AI, conversations

​Sprint 4 (Week 7-8): P2 — sites, stores, memberships, payments

​Sprint 5 (Week 9-10): P2/P3 — remaining gaps + polish

​NOTES