> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Selling on Facebook and Instagram Shops

> List your HoopAI store products on Facebook and Instagram Shops to sell directly on social platforms.

Social commerce lets you list your products on Facebook and Instagram so customers can browse, discover, and purchase without leaving the social platform — or be redirected to your HoopAI store for checkout. Connecting your product catalog to Facebook and Instagram Shops puts your products in front of billions of social media users.

## How social commerce works

1. You connect your HoopAI product catalog to Facebook Commerce Manager.
2. Products sync automatically to your Facebook Shop and Instagram Shop.
3. Customers discover your products through your Facebook page, Instagram profile, Stories, Reels, and ads.
4. Customers either check out on Facebook/Instagram (in-app checkout) or are redirected to your HoopAI store to complete the purchase.

## Connecting Facebook and Instagram Shop

<Steps>
  <Step title="Set up Facebook Commerce Manager">
    Go to [commerce.facebook.com](https://commerce.facebook.com) and create a Commerce account. Connect your Facebook Business Page and Instagram business profile.
  </Step>

  <Step title="Connect Facebook in HoopAI">
    Navigate to **Settings > Integrations** and find the Facebook integration. Click **Connect** and authorize the connection with your Facebook Business account.
  </Step>

  <Step title="Sync your product catalog">
    Select the products from your HoopAI product catalog to sync to Facebook. Product names, descriptions, images, prices, and variants are sent to Commerce Manager.
  </Step>

  <Step title="Configure checkout options">
    Choose how customers complete purchases:

    * **Redirect to website** — customers click "Shop Now" and are sent to your HoopAI store checkout
    * **In-app checkout** — customers complete the purchase within Facebook or Instagram (availability varies by region)
  </Step>

  <Step title="Submit for review">
    Facebook reviews your shop and product listings before making them public. This review typically takes 24-48 hours.
  </Step>
</Steps>

## Product catalog sync

Once connected, your product catalog stays in sync:

| What syncs       | Details                             |
| ---------------- | ----------------------------------- |
| **Product name** | Displayed on Facebook and Instagram |
| **Description**  | Full product description            |
| **Images**       | All product images are synced       |
| **Price**        | Current retail price                |
| **Variants**     | Size, color, and other options      |
| **Availability** | In-stock or out-of-stock status     |

<Note>
  Changes to products in your HoopAI catalog are synced to Facebook automatically. There may be a short delay (up to a few hours) before updates appear on Facebook and Instagram.
</Note>

## Product tagging in posts

Once your shop is live, you can tag products directly in social media posts:

* **Feed posts** — tag products in images so viewers can tap to see details and buy
* **Stories** — add product stickers that link to the product page
* **Reels** — tag products in short-form video content
* **Live broadcasts** — pin products during live sessions for real-time shopping

Product tags make your content shoppable — every post becomes a potential sales opportunity.

## Managing orders

Orders placed through social commerce appear in your HoopAI **Payments > Orders** section alongside all other orders. Fulfill, track, and manage them using the same workflow as your standard store orders.

For in-app checkout orders, the order also appears in Facebook Commerce Manager for reference.

<Tip>
  Use product tags on your best-performing organic posts and Reels. Social commerce conversion rates are highest when the product appears naturally in content the audience is already engaging with, rather than in standalone product catalog ads.
</Tip>

<Warning>
  Facebook and Instagram have product listing policies that prohibit certain product categories (alcohol, supplements, weapons, etc.). Review Facebook's commerce policies before syncing your catalog to avoid account restrictions.
</Warning>