> ## Documentation Index > Fetch the complete documentation index at: https://help.hoopai.com/llms.txt > Use this file to discover all available pages before exploring further. # Product Reviews > Enable customer reviews and star ratings on your store, moderate submissions, and respond to feedback. Product reviews allow your customers to share their experience with a product directly on your store's product detail pages. Reviews and star ratings build social proof, increase buyer confidence, and can significantly improve conversion rates. The HoopAI platform includes a built-in reviews system with a moderation workflow so you maintain control over what appears on your storefront. ## Enabling reviews on your store Reviews are enabled at the page builder level for two specific page types: the **Product List** page and the **Product Details** page. **On the Product Details page:** 1. Open the store in the Sites builder. 2. Navigate to the Product Details page. 3. Click the product element to select it. 4. In the element settings panel, toggle **Show Reviews and Ratings** to ON. 5. Optionally toggle **Show Ratings Count** to display the number of ratings received alongside the star display. 6. Save and publish the page. **On the Product List page:** 1. Navigate to the Product List page in the builder. 2. Click the product grid/list element. 3. Toggle **Show Reviews and Ratings** to ON in the element settings. This displays average star ratings on product cards so customers can see ratings while browsing. ## How customers submit reviews When reviews are enabled, customers visiting a product detail page see a **Write a Review** button below the product information. Clicking it opens the review submission form. Required fields: * **Name** — the reviewer's name displayed publicly * **Email** — used for verification but not displayed publicly Optional fields: * **Headline** — a short summary title for the review (e.g., "Excellent quality!") * **Detailed review** — the full written review text * **Star rating** — 1 to 5 stars After submitting, customers see a confirmation message. The review is not immediately published — it enters a pending queue for moderation. ## Moderating reviews All submitted reviews go to a moderation queue before appearing publicly. To access the review moderation dashboard: Navigate to **Payments > Products** dropdown **> Reviews**. The Reviews dashboard organizes submissions into three sections: * **Pending** — newly submitted reviews awaiting approval * **Approved** — reviews that are currently published on the storefront * **Trash** — reviews that have been deleted or rejected For each review in the Pending queue, you can take the following actions: | Action | Result | | ----------------- | -------------------------------------------------------------------------------------- | | **Approve** | Publishes the review to the product's detail page immediately | | **Unapprove** | Removes the review from public display (moves back to pending or an unpublished state) | | **Move to Trash** | Deletes the review permanently | You can also apply **bulk actions** to process multiple reviews at once — useful when you receive a high volume of submissions. ## Filtering the reviews dashboard The moderation dashboard includes filters to help you manage large volumes of reviews: * **Time frame** — filter reviews by when they were submitted * **Rating** — show only reviews with a specific star rating (e.g., show all 1-star reviews for immediate attention) * **Product name** — filter reviews for a specific product * **Store name** — if you have multiple stores, filter by store These filters allow you to prioritize review moderation — for example, checking all 5-star reviews first to approve them quickly, then reviewing lower-rated submissions more carefully. ## Responding to reviews You can respond to any approved or pending review directly from the moderation dashboard: 1. Click on the review to open its side panel. 2. Enter your response in the reply field. 3. Click **Submit Reply**. Your response appears publicly below the customer's review on the product detail page, attributed to the store. Responding to reviews — particularly negative ones — shows potential customers that you are engaged and responsive. A thoughtful response to a critical review can often convert a hesitant buyer. ## Customizing the review display The visual appearance of the reviews section on your product pages can be adjusted in the builder: * **Star color** — change the color of the star rating icons to match your brand palette * **Font styling** — review text inherits the page's existing font settings, maintaining visual consistency * **Ratings count display** — optionally show the number of ratings alongside the average score (e.g., "4.8 out of 5 (127 reviews)") ## Best practices for collecting reviews * **Send a post-purchase email:** Create an automation workflow triggered by the **Order Fulfilled** event that sends an email 5–7 days after purchase asking customers to leave a review. Include a direct link to the product page. * **Make it easy:** The shorter the review form path, the more likely customers are to complete it. Remind them that only name and email are required — the detailed written portion is optional. * **Respond promptly:** Aim to respond to negative reviews within 24–48 hours. A quick, professional response demonstrates customer care and can prevent a negative impression from compounding. * **Approve selectively but fairly:** Do not approve only positive reviews and trash all negative ones — selective moderation damages trust if customers notice. Approve genuine reviews and use responses to address concerns. Build a post-purchase review request into your automation workflow from day one. A simple "How did you like your order?" email sent 7 days after fulfillment, with a link to write a review, is one of the highest-ROI automations you can run.