> ## Documentation Index > Fetch the complete documentation index at: https://help.hoopai.com/llms.txt > Use this file to discover all available pages before exploring further. # Online stores overview — e-commerce in HoopAI > Set up and run an online store with product catalog management, variants, collections, pricing, inventory, shipping zones, digital products, checkout settings, taxes, reviews, abandoned cart recovery, order fulfillment, analytics, a customer portal, Shopify integration, and wishlists. The HoopAI online store is a fully integrated e-commerce solution built directly into the platform. It gives you a complete storefront — product listings, a shopping cart, checkout, and order management — without needing a separate tool, and every purchase feeds directly into your CRM and automation workflows. Create and configure your store, connect a domain, and set up the five core storefront pages. Add, organize, and publish products with images, descriptions, and SEO settings. Create size, color, and material variations of a product with individual pricing and inventory. Group products into browsable categories so customers can navigate your catalog easily. Set one-time prices, compare-at prices, and cost-of-goods for margin tracking. Track stock levels, set low-stock alerts, and control whether out-of-stock products remain purchasable. Define geographic zones so different regions can have different shipping options and rates. Configure flat, weight-based, or price-based shipping rates for each shipping zone. Sell downloadable files — PDFs, audio, video, or ZIP archives — delivered automatically after purchase. Configure the checkout flow, required fields, terms acceptance, and post-purchase redirects. Add tax rates by region and apply them automatically at checkout based on customer location. Collect and display customer reviews on product pages to build social proof. Recover lost sales by automatically following up with customers who did not complete checkout. Mark orders as fulfilled, add tracking numbers, and manage fulfillment status in one place. Track revenue, conversion rates, top products, and customer behavior across your store. Give customers a self-service portal where they can view orders, download files, and manage their account. Sync your Shopify product catalog and orders with HoopAI for unified CRM and marketing automation. Let customers save products to a wishlist and follow up with them through targeted campaigns. ## Getting started Before launching your store, go to **Settings → Payment Integrations** and connect a payment processor. Stripe is required for the full feature set including digital product delivery and abandoned cart recovery. Go to **Stores → Store Setup** to create a new store. Then navigate to **Stores → Product Catalog** to add your products — upload images, write descriptions, and set prices. For products with variations, add variants on each product record. Under **Stores → Shipping Zones** and **Stores → Shipping Rates**, define where you ship and what you charge. Then set up tax rates under **Stores → Tax Settings** so the correct taxes are applied at checkout automatically. Go to **Stores → Abandoned Cart** and enable automated follow-up messages. Configure the delay and message content so customers who add items but do not check out receive a reminder. Connect your store to a custom domain, review all pages in preview mode, and publish. After your first order comes in, manage fulfillment from **Stores → Order Fulfillment** and review performance in **Stores → Store Analytics**. The online store requires a connected payment integration to process transactions. Set this up under **Settings → Payment Integrations** before publishing. Manual payment recording is available for offline transactions. You can have multiple stores under a single account — for example, one store per brand, region, or product line. Each store can have its own domain, design, and product selection. ## Frequently asked questions The online store is designed for businesses selling multiple products with a traditional shopping cart experience — customers browse, add items, and check out. Funnel order forms are designed for single-product or linear checkout flows, often with upsells and downsells on dedicated landing pages. Subscription and recurring products are only available through funnel order forms, not the store. The store supports physical products (with shipping and inventory tracking), digital products (automatically delivered as downloadable files after purchase), service products (bookings and consultations), and free products (useful for lead magnets or samples). Each product supports one-time pricing; recurring billing is handled through funnels and payment links. When a customer completes a purchase, a contact record is automatically created or updated in HoopAI Contacts. The order appears in Payments → Orders, and any configured workflow triggers fire instantly — so every sale becomes an entry point into your CRM, marketing, and fulfillment automation. Shipping zones define the geographic regions you ship to — for example, "Domestic" or "International." Shipping rates are the specific cost options within a zone — for example, "Standard Shipping – $5" or "Express Shipping – $15." You must create zones first, then add rates inside each zone. The Shopify integration syncs your product catalog and order data from Shopify into HoopAI. This lets you use HoopAI's CRM, automations, and marketing tools on Shopify customers and orders without duplicating your product management. You continue managing products in Shopify; the sync keeps HoopAI up to date. Yes. The Customer Portal gives buyers a self-service login where they can view their order history, download digital products, and manage their account. Go to **Stores → Customer Portal** to enable and configure it.