> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AI feature pricing

> Per-use rates for all AI features in HoopAI — Conversation AI, Content AI, Voice AI, Workflow AI, Reviews AI, and more.

AI features in HoopAI are usage-based. Pricing varies by feature — some are token-based (billed at API model rates), some are per-minute, and some have optional unlimited plans.

<Note>
  AI pricing has been updated to token-based billing for Conversation AI (effective October 13, 2025). Rates below reflect the current model.
</Note>

***

## Conversation AI

An AI chatbot that engages leads, answers questions, and books appointments in real time across web chat, SMS, and messaging channels.

### Token-based pricing (current model)

Conversation AI is billed per token based on the AI model you select. Each exchange consumes input tokens (the conversation history + your message) and output tokens (the AI's reply).

| Model                | Input (per 1M tokens) | Output (per 1M tokens) |
| -------------------- | --------------------- | ---------------------- |
| **GPT-5**            | \$1.25                | \$10.00                |
| **GPT-5 Mini**       | \$0.25                | \$2.00                 |
| **GPT-4.1**          | \$2.00                | \$8.00                 |
| **GPT-4.1 Mini**     | \$0.40                | \$1.60                 |
| **GPT-4o**           | \$2.50                | \$2.50                 |
| **Gemini 2.0 Flash** | \$0.10                | \$0.10                 |
| **Claude Sonnet**    | \$3.00                | \$3.00                 |

<Tip>
  For most customer-facing chatbots, **GPT-4.1 Mini** or **Gemini 2.0 Flash** offer the best balance of cost and response quality.
</Tip>

### Unlimited plan

* **\$49/mo per account** — unlimited Conversation AI messages, all models

For accounts with high chat volumes, the unlimited plan typically breaks even at around 300–500 exchanges per month.

### Channels

Web chat, SMS, Facebook Messenger, Instagram DM, WhatsApp.

**Features included:** Lead qualification, FAQ responses, appointment booking, intent detection, human handoff.

***

## Voice AI

AI voice agents that handle inbound and outbound calls — answering questions, qualifying leads, and booking appointments without a human.

### Pay-as-you-go

| Component        | Rate                                                               |
| ---------------- | ------------------------------------------------------------------ |
| **Voice engine** | \$0.06/min                                                         |
| **LLM tokens**   | Billed separately at model rates (see Conversation AI table above) |

A 5-minute Voice AI call uses \~\$0.30 in engine fees plus token costs based on the conversation length and model selected. Voice AI minutes are in addition to standard call rates.

### Unlimited plan

* **\$97/mo per account** (AI Employee Unlimited) — includes Conversation AI, Voice AI engine fees, and other AI tools
* Excludes Agent Studio and external model token charges

<Note>
  Through December 31, 2025, outbound Voice AI and widget engine fees are waived under the LevelUp promotion. Inbound engine fees (\$0.06/min) continue to apply.
</Note>

***

## Content AI

AI-powered generation for emails, blogs, social posts, landing pages, and ad copy.

| Content type                    | Rate                                               |
| ------------------------------- | -------------------------------------------------- |
| **Text generation**             | \$0.0945 per 1,000 words                           |
| **Image generation (standard)** | \$0.063 per image                                  |
| **DALL-E 3 image (HD)**         | $0.04–$0.12 per image (varies by size and quality) |

### Plan credits

| Plan           | Included credits/mo |
| -------------- | ------------------- |
| **Starter**    | 100 credits         |
| **Pro**        | 500 credits         |
| **Enterprise** | 2,000 credits       |

One credit ≈ 1,000 words or 1 image. Credits are deducted from your plan allowance first; usage beyond that is billed at the rates above.

<Note>
  Unused Content AI credits do **not** roll over to the next billing cycle.
</Note>

***

## Workflow AI

Add AI-powered steps inside your automation workflows — decisions, summaries, translations, and data extraction.

### Workflow Pro Plan

Workflow AI uses a tiered subscription model. Choose a plan based on how many AI step executions you need per month.

| Plan        | Monthly cost | Included executions/mo | Overage rate      |
| ----------- | ------------ | ---------------------- | ----------------- |
| **Free**    | \$0          | 100 (lifetime total)   | \$0.01/execution  |
| **Starter** | \$10         | 10,000                 | \$0.008/execution |
| **Growth**  | \$25         | 30,000                 | \$0.006/execution |
| **Scale**   | \$50         | 65,000                 | \$0.004/execution |

An "execution" = one AI step run inside a workflow. A workflow with 3 AI steps that runs 100 times = 300 executions.

<Note>
  Unused executions do not roll over. Standard (non-AI) workflow steps and external model API calls do **not** count toward your execution quota.
</Note>

### AI step types and per-execution rates

| Step type            | Rate             | Description                                               |
| -------------------- | ---------------- | --------------------------------------------------------- |
| **Decision Maker**   | \$0.01/execution | Route leads based on intent or context                    |
| **Intent Detection** | \$0.01/execution | Classify the purpose of a message or form response        |
| **Summarize**        | \$0.01/execution | Condense call transcripts, notes, or conversation history |
| **Translate**        | \$0.01/execution | Translate text to another language                        |

***

## Reviews AI

Automatically generate and post responses to online reviews.

| Item                             | Rate          |
| -------------------------------- | ------------- |
| **AI-generated review response** | \$0.01/review |

**Platforms supported:** Google Business Profile, Facebook, Yelp, and other connected review sites.

**Approval modes:** Auto-post immediately, queue for manual review, or suggest-only.

***

## Voice transcription

AI transcription of recorded calls.

| Item                   | Rate                 |
| ---------------------- | -------------------- |
| **Call transcription** | \$0.024/min of audio |

Output includes full transcript, speaker labels, summary, and action items. Enable transcription in **Settings → Phone Numbers → \[Number] → Transcription**.

***

## AI image generation

Generate images for social posts, email banners, ad creatives, and website content.

| Type                            | Rate              |
| ------------------------------- | ----------------- |
| **Standard image**              | \$0.063/image     |
| **DALL-E 3 (standard quality)** | \$0.04/image      |
| **DALL-E 3 (HD quality)**       | $0.08–$0.12/image |

Images are billed per generation regardless of whether you use or discard the output.

***

## Web search (in workflows)

AI-powered web search steps inside workflows (Tavily-powered).

| Item                | Rate          |
| ------------------- | ------------- |
| **Web search step** | \$0.01/search |

***

## AI cost summary

| Feature                 | Model            | Rate                                     |
| ----------------------- | ---------------- | ---------------------------------------- |
| **Conversation AI**     | GPT-5 Mini       | $0.25 input / $2.00 output per 1M tokens |
| **Conversation AI**     | GPT-4.1 Mini     | $0.40 input / $1.60 output per 1M tokens |
| **Conversation AI**     | Gemini 2.0 Flash | $0.10 / $0.10 per 1M tokens              |
| **Voice AI engine**     | —                | \$0.06/min                               |
| **Voice transcription** | —                | \$0.024/min                              |
| **Content AI text**     | —                | \$0.0945/1,000 words                     |
| **Content AI image**    | —                | \$0.063/image                            |
| **Workflow AI steps**   | —                | \$0.01/execution (Starter plan)          |
| **Reviews AI**          | —                | \$0.01/review                            |
| **Web search**          | —                | \$0.01/search                            |

***

## Unlimited plans

For high-volume AI usage, flat monthly plans can be more cost-effective than pay-as-you-go:

| Plan                          | Price   | What's included                                         |
| ----------------------------- | ------- | ------------------------------------------------------- |
| **Conversation AI Unlimited** | \$49/mo | Unlimited Conversation AI messages                      |
| **AI Employee Unlimited**     | \$97/mo | Conversation AI + Voice AI engine fees + other AI tools |

***

## Tracking AI usage

Monitor AI spend from **Settings → Billing → Usage Dashboard** under the AI section. Each feature shows usage consumed and estimated cost for the current billing cycle.

Set a spending cap at **Settings → Billing → Usage Limits** to pause a specific AI feature when it hits your monthly budget.