> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing audit reports

> Run local marketing audits covering SEO, listings, reputation, and social to identify growth opportunities in HoopAI.

Marketing audit reports provide a comprehensive assessment of a business's online presence — covering SEO performance, business listings, reputation, and social media. Use them to identify gaps, benchmark against competitors, and build a data-driven growth strategy.

## What the audit covers

| Category         | What is analyzed                                                                                   |
| ---------------- | -------------------------------------------------------------------------------------------------- |
| **SEO**          | Website health, keyword rankings, page speed, mobile-friendliness, meta tags                       |
| **Listings**     | Accuracy and consistency of business information across directories (Google, Yelp, Facebook, etc.) |
| **Reputation**   | Review volume, average rating, review recency, response rate                                       |
| **Social media** | Profile completeness, posting frequency, engagement metrics                                        |

## Running an audit

<Steps>
  <Step title="Navigate to reporting">
    Go to **Reporting** in the left sidebar and select **Marketing Audit**.
  </Step>

  <Step title="Enter business details">
    Provide the business name, address, phone number, and website URL. The audit engine uses this information to search directories and analyze online presence.
  </Step>

  <Step title="Run the audit">
    Click **Run Audit**. The platform scans multiple data sources and compiles results. This may take a few minutes depending on the number of directories checked.
  </Step>

  <Step title="Review results">
    The audit generates a detailed report with scores for each category, specific issues found, and actionable recommendations.
  </Step>
</Steps>

## Comparison reports

Comparison reports benchmark a business against one or more competitors:

1. Run audits for both the business and the competitor(s)
2. Select **Compare** and choose the reports to include
3. The comparison highlights where the business leads, lags, or matches the competition

This is particularly valuable for businesses tracking marketing performance over time and identifying growth opportunities.

## Sharing with clients

Audit reports can be:

* **Exported as PDF** — download a branded report for email or print delivery
* **Shared via link** — generate a shareable link to the interactive report
* **Included in proposals** — use audit findings to support marketing service recommendations

## Strategic growth insights

The audit report includes prioritized recommendations:

* **Critical issues** — problems that immediately hurt visibility (incorrect business info, broken website, no reviews)
* **Improvement opportunities** — areas where small changes yield significant gains (missing meta descriptions, inconsistent NAP data)
* **Competitive advantages** — strengths to emphasize in marketing (higher review count than competitors, better page speed)

<Tip>
  Run marketing audits quarterly to track progress. Comparing sequential audits shows whether your marketing efforts are moving the needle on SEO, listings, and reputation.
</Tip>