> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Social listening

> Monitor brand mentions, track keywords, discover trends, and analyze sentiment across social media platforms.

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Social listening lets you monitor conversations about your brand, competitors, and industry across social media platforms. Instead of manually searching each platform, social listening tools aggregate mentions and keywords into a single dashboard so you can respond to conversations, identify trends, and understand public sentiment.

***

## What social listening is

Social listening goes beyond tracking your own posts. It monitors:

* **Brand mentions** — when someone mentions your business name, product, or team members
* **Competitor mentions** — what people say about your competitors
* **Industry keywords** — conversations around topics relevant to your business
* **Hashtag tracking** — monitoring specific hashtags over time
* **Sentiment** — whether mentions are positive, negative, or neutral

***

## Setting up keyword tracking

<Steps>
  <Step title="Navigate to social listening">
    Go to **Marketing > Social Planner > Listening** (or **Monitoring**).
  </Step>

  <Step title="Add keywords">
    Enter the keywords, brand names, or hashtags you want to monitor. Create separate tracking groups for your brand, competitors, and industry topics.
  </Step>

  <Step title="Select platforms">
    Choose which platforms to monitor for each keyword group.
  </Step>

  <Step title="Set alert preferences">
    Configure notifications for new mentions — receive alerts via email or in-app notifications when a keyword is detected.
  </Step>
</Steps>

***

## Discovering trends

The listening dashboard highlights:

* **Trending topics** — keywords and hashtags gaining momentum in your industry
* **Volume changes** — spikes in mention frequency that may indicate viral content or emerging issues
* **Top influencers** — accounts driving the most conversation around your keywords
* **Content themes** — common topics within your keyword mentions

***

## Monitoring competitors

Track competitor brand names and product names to understand:

* What their customers are saying (complaints, praise)
* How they respond to feedback
* Which of their campaigns generate the most conversation
* Opportunities to position your business against their weaknesses

***

## Sentiment analysis

Sentiment analysis categorizes mentions as positive, negative, or neutral:

| Sentiment | Example                                           |
| --------- | ------------------------------------------------- |
| Positive  | "Love the new features from @yourbrand!"          |
| Negative  | "Terrible customer service from @yourbrand today" |
| Neutral   | "Has anyone tried @yourbrand's new product?"      |

Use sentiment trends to identify emerging PR issues before they escalate and to measure the impact of campaigns on public perception.

***

## Actionable insights

<AccordionGroup>
  <Accordion title="Respond to mentions quickly">
    Engage with positive mentions to build relationships. Address negative mentions promptly to prevent escalation. Timely responses show that your brand is active and attentive.
  </Accordion>

  <Accordion title="Identify content opportunities">
    When you notice recurring questions or topics in your mentions, create content that addresses them — blog posts, social posts, or FAQ updates.
  </Accordion>

  <Accordion title="Spot influencer opportunities">
    Identify users who frequently mention or engage with your brand positively. These are potential brand ambassadors or influencer partnership candidates.
  </Accordion>

  <Accordion title="Inform product decisions">
    Track what features or improvements your audience requests most. Feed this insight back to your product or service development process.
  </Accordion>
</AccordionGroup>

***

## Platforms supported

Social listening coverage varies by platform and the specific tools available in your account:

* Facebook (public pages and groups)
* Instagram (public accounts)
* X / Twitter (public posts)
* LinkedIn (public posts)
* YouTube (video comments)
* TikTok (public content)
* Google My Business (reviews and posts)

<Note>
  Social listening monitors publicly available content only. Private accounts, groups, and direct messages are not included.
</Note>