> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Comment management

> View, reply to, automate, and moderate comments across social media platforms from the Social Planner.

The Social Planner includes a comment management view that aggregates comments from your connected social accounts into one place. View, reply to, hide, or delete comments across Facebook, Instagram, LinkedIn, and other platforms without switching between apps.

***

## Viewing comments across platforms

Navigate to **Marketing > Social Planner > Comments** (or the comment icon in the Social Planner sidebar) to see a unified feed of all comments on your posts.

* **Filter by platform** — view comments from a specific connected account
* **Filter by status** — show all, unread, or flagged comments
* **Sort by date** — most recent first or oldest first
* **Search** — find specific comments by keyword

***

## Replying to comments

Click any comment to expand the thread and type your reply directly. Your reply is posted to the original platform immediately.

<Tip>
  Respond to comments within 1-2 hours when possible. Quick responses boost engagement metrics and show your audience that you are active and attentive.
</Tip>

***

## Comment automation (auto-reply)

Set up automatic responses to comments using workflows:

<Steps>
  <Step title="Create a workflow">
    Go to **Automation > Workflows** and create a new workflow.
  </Step>

  <Step title="Add a social comment trigger">
    Select the **Social Media Comment** trigger and choose the platform and account.
  </Step>

  <Step title="Set conditions">
    Define conditions for when the auto-reply should fire:

    * Comment contains specific keywords (e.g., "price", "how much", "link")
    * Comment is on a specific post
    * First-time commenter
  </Step>

  <Step title="Add reply action">
    Add a **Reply to Comment** action with your automated response text. You can also add a **Send DM** action to follow up privately.
  </Step>
</Steps>

**Common auto-reply use cases:**

* "Thanks for your interest! Check your DMs for more details."
* Responding to FAQ-type comments automatically
* Capturing leads by sending a DM with a link to a form

***

## Hiding and deleting comments

For comments that are spam, offensive, or off-topic:

* **Hide** — the comment is hidden from public view but not deleted. The commenter can still see it, but other users cannot.
* **Delete** — permanently removes the comment. Use sparingly — deleting legitimate negative feedback can backfire.

Access these options from the three-dot menu next to each comment.

<Note>
  Comment moderation actions (hide, delete) are subject to each platform's API capabilities. Some platforms may not support certain moderation actions through third-party tools.
</Note>

***

## Notification settings

Configure how you are notified about new comments:

* **In-app notifications** — badge count in the Social Planner sidebar
* **Email notifications** — receive an email when new comments arrive
* **Push notifications** — mobile app alerts for new comments

Adjust notification preferences in **Social Planner > Settings > Notifications**.

***

## Frequently asked questions

<AccordionGroup>
  <Accordion title="Can I reply to Instagram Story replies from the Social Planner?">
    Instagram Story replies are managed through the Conversations inbox rather than the Social Planner comment management view. Look for Story reply messages in your conversation threads.
  </Accordion>

  <Accordion title="Does auto-reply work on all platforms?">
    Auto-reply via workflows is available for platforms that support comment replies through their API. Facebook and Instagram have the broadest support. Check workflow trigger availability for other platforms.
  </Accordion>

  <Accordion title="Can I bulk-delete spam comments?">
    Bulk moderation depends on the platform's API. For platforms that support it, you can select multiple comments and apply hide or delete actions at once from the comment management view.
  </Accordion>
</AccordionGroup>