> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# LinkedIn Ads

> Create and manage LinkedIn ad campaigns with professional audience targeting, lead forms, and performance tracking in the HoopAI Ad Manager.

LinkedIn Ads let you reach professionals based on job title, industry, company size, seniority, and skills. The HoopAI Ad Manager integrates with LinkedIn Campaign Manager so you can create, manage, and track LinkedIn campaigns alongside your Meta and Google ads.

***

## Connecting LinkedIn

<Steps>
  <Step title="Open Ad Manager settings">
    Go to **Marketing > Ad Manager** and click **Settings**.
  </Step>

  <Step title="Connect LinkedIn">
    Click **Connect LinkedIn** and authorize the platform to access your LinkedIn Ad Account.
  </Step>

  <Step title="Select your ad account">
    Choose the LinkedIn Ad Account you want to manage. You need admin access to the ad account.
  </Step>
</Steps>

***

## Creating a LinkedIn ad campaign

<Steps>
  <Step title="Start a new campaign">
    Click **Create Campaign** and select **LinkedIn Ad Campaign**.
  </Step>

  <Step title="Set the objective">
    Choose your campaign objective:

    * **Lead generation** — capture leads with LinkedIn Lead Gen Forms
    * **Website visits** — drive traffic to your website
    * **Brand awareness** — maximize impressions
    * **Engagement** — increase interactions with your content
  </Step>

  <Step title="Configure audience targeting">
    Target by:

    * **Job title** — specific titles or title functions
    * **Industry** — the company's industry
    * **Company size** — employee count ranges
    * **Seniority** — entry level through C-suite
    * **Skills** — self-reported skills on LinkedIn profiles
    * **Geography** — country, region, or city
    * **Company name** — target employees of specific companies
  </Step>

  <Step title="Set budget and schedule">
    * **Daily budget** — maximum daily spend
    * **Total budget** — maximum overall campaign spend
    * **Schedule** — start and end dates
    * **Bid strategy** — automated or manual bidding
  </Step>

  <Step title="Create your ad">
    Upload creative assets (images or video), write ad copy (headline, description, intro text), and set the call-to-action button.
  </Step>

  <Step title="Attach a lead form (optional)">
    For lead generation campaigns, create or select a LinkedIn Lead Gen Form. Forms pre-fill with the user's LinkedIn profile data for high conversion rates.
  </Step>

  <Step title="Review and publish">
    Review all settings and click **Publish**. LinkedIn typically reviews ads within 24-48 hours.
  </Step>
</Steps>

***

## LinkedIn Lead Gen Forms

Lead Gen Forms are pre-filled forms that appear within the LinkedIn app. Users can submit their information with a single tap because LinkedIn auto-fills fields from their profile.

**Available fields:**

* First name, last name, email
* Job title, company, company size
* Phone number
* Custom questions

Leads captured through LinkedIn Lead Gen Forms sync automatically into your HoopAI CRM as new contacts.

***

## Audience targeting best practices

<AccordionGroup>
  <Accordion title="Start broad, then narrow">
    Begin with a broader audience (50,000-100,000) and narrow based on performance data. LinkedIn's algorithm needs sufficient audience size to optimize delivery.
  </Accordion>

  <Accordion title="Layer targeting criteria">
    Combine job title + industry + seniority for precision. For example: "Marketing Director" + "Technology" + "Director level" reaches the right decision-makers.
  </Accordion>

  <Accordion title="Exclude irrelevant audiences">
    Use exclusion targeting to remove job titles, industries, or companies that are not relevant. This reduces wasted spend.
  </Accordion>

  <Accordion title="Use matched audiences">
    Upload your CRM contact list to create matched audiences on LinkedIn. Use these for retargeting or to build lookalike audiences.
  </Accordion>
</AccordionGroup>

***

## Statistics

LinkedIn campaign performance is available in **Marketing > Ad Manager > Statistics**. Select LinkedIn from the channel selector to view:

* Impressions, clicks, and CTR
* Cost per click (CPC) and cost per lead (CPL)
* Lead form submissions
* Total spend
* Campaign-level breakdown

***

## Budgeting

| Budget type     | Minimum                   | Best for               |
| --------------- | ------------------------- | ---------------------- |
| Daily budget    | Platform minimum (varies) | Ongoing campaigns      |
| Lifetime budget | Platform minimum (varies) | Time-limited campaigns |

<Tip>
  LinkedIn CPC tends to be higher than other platforms (\$5-12 per click is typical). Focus on quality targeting to ensure each click reaches a high-value prospect. Lead Gen Forms often deliver lower CPL than website traffic campaigns because of the reduced friction.
</Tip>