> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads

> Connect your Google Ads account and create, manage, and track Google Search and Demand Generation campaigns directly from the HoopAI Ad Manager.

The HoopAI Ad Manager supports Google Ads alongside Meta, LinkedIn, and TikTok campaigns. You can launch Google Search campaigns and Google Demand Generation campaigns without leaving the platform, and track their performance alongside your other advertising in a unified dashboard.

Navigate to **Marketing > Ad Manager** to get started with Google Ads.

***

## Connecting your Google Ads account

Before creating any Google campaigns, you must connect your Google Ads account to the Ad Manager.

<Steps>
  <Step title="Open Ad Manager settings">
    Go to **Marketing > Ad Manager** and click the **Settings** option in the top-right area of the page.
  </Step>

  <Step title="Connect Google">
    Click **Connect Google**. You will be redirected to a Google sign-in screen to authorize the HoopAI platform to access your Google Ads account.
  </Step>

  <Step title="Grant all required permissions">
    When prompted, ensure all requested permissions are accepted. Partial permissions will limit the platform's ability to create campaigns, read performance data, or manage ad settings.
  </Step>

  <Step title="Select your Google Ads account">
    After authorizing, select the Google Ads account (customer account) you want to manage. The Ad Manager supports one connected Google Ads account per account.
  </Step>

  <Step title="Confirm the connection">
    Once connected, your Google Ads account name appears in the Ad Manager settings. You are now ready to create campaigns.
  </Step>
</Steps>

<Note>
  You must have a Google Ads account with billing configured before connecting. If you do not have an account, create one at ads.google.com. The Ad Manager does not create a new Google Ads account — it connects to an existing one.
</Note>

***

## Campaign types

The Ad Manager supports two Google Ads campaign types.

<CardGroup cols={2}>
  <Card title="Google Search Ads" icon="magnifying-glass">
    Text-based ads that appear in Google Search results when users search for keywords relevant to your business. Ideal for capturing intent-driven traffic from people actively searching for your products or services.
  </Card>

  <Card title="Google Demand Gen Ads" icon="bullseye">
    Visual ads distributed across Gmail, YouTube, Google Discover, and the Google Display Network. Ideal for top-of-funnel awareness campaigns reaching new audiences with image and video creatives.
  </Card>
</CardGroup>

***

## Creating a Google Search campaign

<Steps>
  <Step title="Start a new campaign">
    In the Ad Manager, click **Create Campaign** and select **Google Search Ad Campaign**.
  </Step>

  <Step title="Name your campaign">
    Enter a descriptive campaign name that makes it easy to identify in your campaign list and in reporting.
  </Step>

  <Step title="Set your budget and schedule">
    Configure:

    * **Daily budget** — the maximum you want to spend per day across all ad groups in the campaign
    * **Start date** — when the campaign should begin serving ads
    * **End date** (optional) — leave blank to run indefinitely, or set an end date for time-limited promotions
    * **Bidding strategy** — choose from manual CPC or automated bidding options based on your optimization goal
  </Step>

  <Step title="Configure audience targeting">
    Set demographic targeting:

    * **Location** — target by country, region, city, or radius around a specific address
    * **Language** — target users whose Google interface is set to specific languages
    * **Gender** — male, female, or unknown
    * **Age range** — 18–24, 25–34, 35–44, 45–54, 55–64, 65+, or unknown
  </Step>

  <Step title="Add ad groups and keywords">
    Organize your campaign into ad groups — up to 10 ad groups per campaign. For each ad group:

    * Add up to **40 positive keywords** (terms that should trigger your ads)
    * Add up to **40 negative keywords** (terms that should not trigger your ads)
    * Use keyword match types: broad match, phrase match, or exact match

    The platform suggests positive keywords based on your connected website or landing page URL to speed up keyword research.
  </Step>

  <Step title="Write your ad creative">
    For each ad group, create up to 3 ads for A/B testing. Each ad includes:

    * Up to 3 headlines (30 characters each)
    * Up to 2 descriptions (90 characters each)
    * A final destination URL
  </Step>

  <Step title="Review and publish">
    Review all campaign settings, ad groups, keywords, and creatives. Click **Publish** to submit the campaign to Google for review. Google typically approves or rejects ads within 1 business day.
  </Step>
</Steps>

***

## Creating a Google Demand Gen campaign

Demand Gen campaigns use visual creatives to reach users across Google's properties. The setup follows the same general steps as a Search campaign, with these key differences:

* **Creative format** — upload images (landscape, square, and portrait), logos, and videos instead of writing text-only headlines
* **Audience targeting** — target using Google Audience Segments (interest categories, demographics, in-market audiences) configured in the **Ad Manager > Audiences** tab
* **Placement** — ads appear across Gmail inboxes, YouTube feeds, and Google Discover rather than in search results

***

## Google Ads audience segments

Build custom audience segments for Google campaign targeting in the **Ad Manager > Settings > Audiences** tab.

Click **+ Create New Audience**, select **Audience Segment for Google Ads**, and define the segment based on CRM data, website visitor behavior, or Google's built-in audience categories. Segments created here are available for selection in the targeting step when creating any Google campaign.

***

<Frame caption="Campaign budget and scheduling configuration in the Ad Manager">
  <img src="https://mintcdn.com/hoopai-84ec0cdc/Jw8ZWvG6aDGbbq6o/images/marketing-ad-manager-budget.png?fit=max&auto=format&n=Jw8ZWvG6aDGbbq6o&q=85&s=863251baf32d05820bb777feef8f3962" alt="Ad Manager budget and schedule settings" width="1636" height="447" data-path="images/marketing-ad-manager-budget.png" />
</Frame>

## Tracking conversions

For accurate conversion tracking — so Google can optimize bids toward actions that matter — configure conversion events:

1. Go to **Settings > Integrations** and locate the Google Ads integration
2. Set up conversion goals (form submissions, purchases, phone calls, or custom events)
3. The platform sends conversion data back to Google using the connected account, enabling Google's Smart Bidding algorithms to optimize for real outcomes

<Tip>
  Using conversion-based bidding (Target CPA or Target ROAS) significantly improves campaign efficiency over time, but requires at least 30–50 conversions in the past 30 days before Google's algorithm has enough data to optimize effectively. Start with manual or enhanced CPC bidding until you reach that threshold.
</Tip>

***

## Frequently asked questions

<AccordionGroup>
  <Accordion title="How many Google Ads accounts can I connect?">
    The Ad Manager supports one Google Ads account per account. If you manage multiple clients, each client should have their own account in the HoopAI platform so their Google Ads can be connected separately.
  </Accordion>

  <Accordion title="Can I manage existing Google campaigns from the Ad Manager?">
    The Ad Manager is primarily designed for creating and monitoring campaigns. For complex edits to existing campaigns — such as bid adjustments, extensive keyword changes, or audience list modifications — use the Google Ads interface directly. Performance data from all campaigns (including those created outside the Ad Manager) is visible in the Statistics tab.
  </Accordion>

  <Accordion title="What is the difference between Search and Demand Gen campaigns?">
    Search campaigns show text ads to users who are actively searching for your keywords — they capture existing demand. Demand Gen campaigns show visual ads to users who are not searching for your product — they create new demand by reaching people based on interests, demographics, and behavior. Both approaches have value in a complete marketing strategy.
  </Accordion>

  <Accordion title="Why are my ads not showing after I published the campaign?">
    Newly published campaigns go through a Google review process that typically takes up to 1 business day. During this time the campaign status will show as "In Review." Additionally, check that your billing is active in your Google Ads account and that your daily budget is set high enough to compete in your target market.
  </Accordion>
</AccordionGroup>

***

## Offline conversions

Send offline conversion data (phone calls, in-person sales) back to Google to improve campaign optimization:

<Steps>
  <Step title="Configure offline conversion tracking">
    In **Settings > Integrations > Google Ads**, enable offline conversion tracking.
  </Step>

  <Step title="Map conversion events">
    Define which CRM events count as conversions:

    * Opportunity moved to "Won" stage
    * Invoice paid
    * Appointment completed
    * Custom status change
  </Step>

  <Step title="Automatic sync">
    The platform sends matched conversion data back to Google Ads, attributing offline actions to the original ad click.
  </Step>
</Steps>

Offline conversions give Google's Smart Bidding algorithms visibility into the full customer journey — not just online form submissions. This dramatically improves bid optimization for businesses where the sale happens offline.

***

## Multiple ad groups

Organize your Google Search campaign into multiple ad groups for better targeting and relevance:

* **Create up to 10 ad groups per campaign**
* Each ad group has its own set of keywords and ads
* Group keywords by theme or intent (e.g., "emergency plumbing" vs. "plumbing installation")
* Write ad copy specific to each keyword group for higher Quality Scores
* Use negative keywords at the ad group level to prevent overlap between groups

**Example structure:**

| Ad Group           | Keywords                            | Ad Focus                                 |
| ------------------ | ----------------------------------- | ---------------------------------------- |
| Emergency Services | emergency plumber, 24/7 plumbing    | "Available 24/7 — Call Now"              |
| Installation       | plumbing installation, new fixtures | "Professional Installation — Free Quote" |
| Repair             | fix leaky faucet, pipe repair       | "Fast Repairs — Same Day Service"        |

***

## Audience segments

Build custom audience segments for Google campaign targeting:

1. Go to **Ad Manager > Settings > Audiences** and click **+ Create New Audience**
2. Select **Audience Segment for Google Ads**
3. Define the segment based on:
   * **CRM data** — contacts matching specific tags, custom fields, or pipeline stages
   * **Website visitors** — people who visited specific pages (requires Google tag)
   * **Google's built-in audiences** — in-market audiences, affinity audiences, and detailed demographics
4. Apply the segment during campaign creation in the targeting step

***

## Additional assets at campaign level

Enhance your Google Search ads with additional assets (formerly extensions):

| Asset type              | What it adds                  | Example                                |
| ----------------------- | ----------------------------- | -------------------------------------- |
| **Sitelinks**           | Additional links below the ad | "About Us", "Pricing", "Contact"       |
| **Callouts**            | Short text highlights         | "Free Shipping", "24/7 Support"        |
| **Call asset**          | Clickable phone number        | Your business phone number             |
| **Location asset**      | Business address and map link | Your Google Business Profile address   |
| **Structured snippets** | Category lists                | "Services: Plumbing, HVAC, Electrical" |

Add assets during campaign creation or edit them after publishing. Assets improve ad quality and click-through rate by providing more information and click targets.