> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email marketing

> Design and send email campaigns using a drag-and-drop builder, manage templates, track analytics, and keep your list compliant.

The email marketing tools in the HoopAI Platform let you design beautiful emails, send campaigns to segmented contact lists, track performance, and maintain deliverability — all in one place.

<Frame caption="Email marketing overview — campaigns and templates in the Emails section">
  <img src="https://mintcdn.com/hoopai-84ec0cdc/Jw8ZWvG6aDGbbq6o/images/email-builder-overview-1.png?fit=max&auto=format&n=Jw8ZWvG6aDGbbq6o&q=85&s=9050571febb6d2b917f448eda81031f5" alt="Email marketing overview" width="1588" height="452" data-path="images/email-builder-overview-1.png" />
</Frame>

## Email builder

The drag-and-drop email builder makes it easy to create professional emails without writing code.

### Key builder features

<CardGroup cols={2}>
  <Card title="Drag-and-drop blocks" icon="grip">
    Add text, images, buttons, dividers, videos, and RSS feed blocks with a simple drag-and-drop interface
  </Card>

  <Card title="Video elements" icon="video">
    Embed video thumbnails with play buttons that link to your hosted video
  </Card>

  <Card title="RSS feed blocks" icon="rss">
    Automatically pull in your latest blog posts or content feed into emails
  </Card>

  <Card title="Custom fonts" icon="font">
    Use custom web fonts to match your brand typography
  </Card>

  <Card title="Mobile formatting" icon="mobile">
    Preview and optimize your email layout for mobile devices
  </Card>

  <Card title="Inline editor" icon="pen">
    Edit text directly on the email canvas without switching views
  </Card>

  <Card title="Hyperlinks" icon="link">
    Add links to any element, including trigger links that fire CRM actions on click
  </Card>

  <Card title="Trigger links" icon="bolt">
    Insert links that automatically trigger workflows, tag contacts, or move them through pipelines when clicked
  </Card>
</CardGroup>

### Finding and fixing issues

Use the **Find Hidden or Broken Elements** tool to scan your email for invisible elements or broken links before sending.

<Frame caption="The drag-and-drop email builder canvas with block controls">
  <img src="https://mintcdn.com/hoopai-84ec0cdc/Jw8ZWvG6aDGbbq6o/images/email-builder-overview-2.png?fit=max&auto=format&n=Jw8ZWvG6aDGbbq6o&q=85&s=49cb250dfb69698c60a953b07574a7f7" alt="Email builder canvas" width="1142" height="558" data-path="images/email-builder-overview-2.png" />
</Frame>

***

## Email templates vs. email campaigns

| Feature                 | Templates              | Campaigns                   |
| ----------------------- | ---------------------- | --------------------------- |
| Purpose                 | Reusable email designs | One-time or automated sends |
| Saves design            | Yes                    | No (tied to the campaign)   |
| Used in automations     | Yes                    | No                          |
| Used in broadcast sends | No                     | Yes                         |

<Frame caption="Templates vs. campaigns — the two distinct email workflows in the HoopAI Platform">
  <img src="https://mintcdn.com/hoopai-84ec0cdc/Jw8ZWvG6aDGbbq6o/images/email-templates-vs-campaigns-1.png?fit=max&auto=format&n=Jw8ZWvG6aDGbbq6o&q=85&s=2deec70cf9034cc2e1560ffb73725b91" alt="Email templates vs campaigns" width="1608" height="629" data-path="images/email-templates-vs-campaigns-1.png" />
</Frame>

***

## Email analytics

After sending a campaign, view detailed analytics:

* **Opens** — how many recipients opened the email
* **Clicks** — which links were clicked and by whom
* **Bounces** — addresses that couldn't receive the email
* **Unsubscribes** — contacts who opted out

Navigate to **Marketing > Emails** and select a sent campaign to view its stats.

<Frame caption="Email builder — design editor with drag-and-drop elements including text, images, buttons, and video blocks">
  <img src="https://mintcdn.com/hoopai-84ec0cdc/zfKs7gXq08wU33xh/images/marketing-email-builder-design.png?fit=max&auto=format&n=zfKs7gXq08wU33xh&q=85&s=54416aeb9d4e1af860e9771e379af489" alt="Email builder design editor" width="1920" height="466" data-path="images/marketing-email-builder-design.png" />
</Frame>

<Frame caption="Campaign analytics showing open rates, click rates, and bounces">
  <img src="https://mintcdn.com/hoopai-84ec0cdc/Jw8ZWvG6aDGbbq6o/images/email-campaigns-create-3.png?fit=max&auto=format&n=Jw8ZWvG6aDGbbq6o&q=85&s=26f9f9c3493207d61a85a82040b6ece2" alt="Email campaign analytics" width="660" height="215" data-path="images/email-campaigns-create-3.png" />
</Frame>

***

## Unsubscribe management

An unsubscribe link is required in all marketing emails. The platform automatically includes one and updates the contact's Do Not Disturb (DND) settings when they click it.

List unsubscribe headers are also added automatically to help email clients display the unsubscribe option prominently, which improves deliverability.

***

## Deliverability best practices

<AccordionGroup>
  <Accordion title="Set up email authentication">
    Configure SPF, DKIM, and DMARC records for your sending domain to prove to inbox providers that your emails are legitimate. See the [Email & SMTP setup](/marketing/email-smtp) guide.
  </Accordion>

  <Accordion title="Use a dedicated sending domain">
    A dedicated sending domain separates your email reputation from other senders. This is especially important for high-volume sending.
  </Accordion>

  <Accordion title="Maintain a clean list">
    Regularly remove bounced addresses and unsubscribes. Use the email verification tool to validate addresses before sending.
  </Accordion>

  <Accordion title="Avoid spam triggers">
    Use clear subject lines, avoid ALL CAPS and excessive punctuation, include a physical address in the footer, and always send to opted-in contacts.
  </Accordion>

  <Accordion title="Monitor Postmaster Tools">
    Connect Google Postmaster Tools to monitor your domain reputation and spam rate as seen by Gmail.
  </Accordion>
</AccordionGroup>

***

## Attachment size limits

Email attachments have size limits that vary by sending service. As a general rule, keep total attachment size under 10MB. For large files, use a hosted link instead.

<Note>
  To configure your email sending service (Gmail, Outlook, SendGrid, Mailgun, or dedicated domain), see [Email & SMTP setup](/marketing/email-smtp).
</Note>

***

## Frequently asked questions

<AccordionGroup>
  <Accordion title="What is the difference between email templates and email campaigns?">
    Templates are reusable layouts that can be used in automations and across multiple campaigns. Campaigns are one-time or scheduled broadcast sends to a contact list. A template is selected or created when building a campaign, but the campaign itself is a single send event.
  </Accordion>

  <Accordion title="Can I use custom fonts in my emails?">
    Yes. The drag-and-drop email builder supports custom web fonts, including Google Fonts. Select them from the font picker in the text element toolbar or the Appearance tab of a template.
  </Accordion>

  <Accordion title="How do I track who opened and clicked my campaign?">
    Navigate to **Marketing > Emails > Campaigns**, find the sent campaign, and click the three-dot menu to view Statistics. You can see open rates, click rates, bounces, and unsubscribes for each campaign.
  </Accordion>

  <Accordion title="Is an unsubscribe link required?">
    Yes. An unsubscribe link is legally required in all marketing emails under laws like CAN-SPAM and GDPR. The platform automatically includes one and updates the contact's Do Not Disturb settings when clicked.
  </Accordion>

  <Accordion title="Why are my emails going to spam?">
    The most common causes are missing or misconfigured SPF, DKIM, or DMARC records, sending to contacts who have not opted in, or using free domains like gmail.com as the From address. See the [Email deliverability](/marketing/email-deliverability) guide for a full checklist.
  </Accordion>

  <Accordion title="Can I send video in emails?">
    Yes. Use the Video element in the email builder to embed a video thumbnail with a play button. The thumbnail links to your hosted video (YouTube, Vimeo, etc.) since most email clients do not support inline video playback.
  </Accordion>
</AccordionGroup>