> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Ads reporting
> Monitor ad campaign performance across Meta and Google from a unified statistics dashboard. Track impressions, clicks, conversions, cost, ROI, and CRM-tied revenue in one place.
The Ad Manager Statistics tab consolidates performance data from all your connected Meta (Facebook and Instagram) and Google Ads campaigns into one reporting view. Rather than logging into each ad platform separately, you can compare campaigns, track spend efficiency, and see which ads are driving real leads and revenue in your CRM.
Navigate to **Marketing > Ad Manager** and click the **Statistics** tab.
***
## Statistics dashboard overview
When you open the Statistics tab, the dashboard loads with data from all your published and paused campaigns. Use the controls at the top of the page to focus the view:
* **Platform selector** — switch between Meta (Facebook/Instagram) and Google to see platform-specific metrics
* **Page filter** (Meta only) — narrow results to campaigns published on a specific Facebook Page
* **Date range picker** — choose a custom date range or use presets (last 7 days, last 30 days, this month, last month)
* **Refresh** — load the latest data from connected ad platforms
***
## Conversion summary
The top section of the Statistics tab shows aggregate totals for the selected platform and date range:
| Metric | What it measures |
| ------------------- | -------------------------------------------------------- |
| Clicks | Total clicks on your ads |
| Conversions | Total tracked conversion events (leads, purchases, etc.) |
| Cost per conversion | Total spend divided by number of conversions |
| Impressions | Total number of times your ads were displayed |
| Total spend | Total ad spend across all campaigns in the period |
These headline numbers give you an immediate read on your overall advertising efficiency before diving into campaign-level detail.
***
## Performance analytics graphs
Below the summary, line graphs visualize trends over the selected date range for:
* Impressions
* Clicks
* Conversions
Hover over any point on the graph to see exact daily values. Use these graphs to identify performance trends, correlate spend changes with click or conversion volume shifts, or pinpoint the impact of creative updates.
***
## Campaign details table
The campaign details table lists every campaign with granular per-campaign metrics. Click **Columns** to customize which metrics are shown. Available columns include:
| Column | Description |
| ------------- | --------------------------------------------------------------- |
| Campaign Name | The name assigned to the campaign |
| Campaign ID | The platform-assigned campaign identifier |
| Status | Published, Paused, In Review, or Failed |
| Clicks | Total ad clicks |
| Impressions | Total ad impressions |
| Revenue | Revenue generated by CRM contacts attributed to this campaign |
| ROI | Return on ad investment (revenue minus spend, divided by spend) |
| CPC | Cost per click |
| CTR | Click-through rate (clicks divided by impressions) |
| Sales | Number of completed purchases attributed to the campaign |
| CPS | Cost per sale |
| CPL | Cost per lead |
Click any column header to sort the table. Click a campaign name to expand it and see ad-set and ad-level breakdowns where available.
***
## CRM revenue attribution
The **Revenue** and **ROI** columns in the campaign details table pull data from your CRM. When leads captured through ad campaigns (via Facebook Lead Forms, LinkedIn Lead Gen Forms, or website conversion tracking) are processed as payments in the HoopAI platform, those transactions are attributed back to the originating campaign.
This closes the loop between ad spend and actual business revenue — so you can see not just how many leads an ad generated, but how much money those leads brought in.
For this attribution to work:
1. Lead forms must have their fields mapped to CRM contact fields so contacts are created automatically
2. Revenue must be processed through the HoopAI payments system (invoices, order forms, or payment links)
3. The Facebook Pixel or Conversions API must be configured for website-based conversion tracking
***
## Meta ad widgets for dashboards
In addition to the Statistics tab, Meta ad performance data can be surfaced on your main HoopAI dashboard using **Meta Ad Widgets**. These ready-made visual reporting blocks pull live metrics from your connected Meta ad account directly into the dashboard.
To add Meta ad widgets:
1. Go to your **Dashboard** and click **Customize Dashboard**
2. Find the **Meta Ads** widget category
3. Add widgets for metrics like spend, impressions, CTR, conversions, and more
4. Arrange them alongside your CRM KPIs, revenue data, and pipeline metrics
This lets you monitor paid traffic performance in the same view as your sales and pipeline data, giving a complete picture of your business's marketing performance.
Add a CPL (cost per lead) widget and a pipeline revenue widget to your dashboard side by side. Watching these two numbers together helps you quickly assess whether your ad spend is generating leads that convert to actual revenue, or just volume with low close rates.
***
## Google Ads reporting
Google Ads campaigns share the same Statistics view as Meta campaigns. Switch to **Google** in the platform selector to see Google-specific metrics:
* Impressions and click data from Search and Demand Gen campaigns
* Keyword-level performance (where supported by the API)
* Conversion data from configured Google conversion goals
* Cost metrics (CPC, CPL, total spend)
Google campaign performance data syncs from your connected Google Ads account on a rolling basis. Use the **Refresh** button if data appears outdated.
***
## Exporting report data
Click the **Export** button in the Statistics tab to download a CSV of the current view. The export includes all metrics visible in the campaign details table for the selected platform, date range, and page filter.
Use exports to:
* Build monthly client reports
* Share performance summaries with stakeholders
* Import into external analytics or reporting tools
* Archive historical campaign data
***
## Frequently asked questions
Revenue attribution requires that leads from the campaign be processed as payments inside the HoopAI platform. If leads are managed entirely outside the platform (for example, through a separate payment processor with no integration), revenue data will not flow back into the Statistics table. Ensure payment links, order forms, or invoices are connected to the CRM contacts that originated from your ad campaigns.
Ad performance data syncs from Meta and Google on a rolling basis, typically every few hours. Both platforms impose API rate limits that can occasionally delay updates. Click the Refresh button in the Statistics tab to manually trigger a data pull if you need the latest numbers.
The Statistics tab shows campaign-level data by default. Clicking on a campaign row expands it to show ad-set and ad-level metrics where the connected platform API makes them available. For deeper ad-level analysis, use the native Meta Ads Manager or Google Ads interface.
Meta and Google campaigns serve ads in very different contexts. Google Search ads appear to users actively searching for your keywords — intent is high and CTR is typically higher. Meta ads appear in social feeds to users who were not necessarily looking for your product — CTR is typically lower but the audience reach is much broader. Comparing CTR between the two platforms is not especially meaningful; compare each platform's performance to its own historical baseline instead.
The Statistics tab currently focuses on Meta and Google Ads reporting. TikTok and LinkedIn campaign performance can be reviewed within their respective native platforms. Campaign status and basic metadata for LinkedIn and TikTok campaigns are visible in the Ad Manager campaign list view.