> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Funnel analytics
> Track page views, opt-ins, conversions, revenue, and step-by-step performance with funnel analytics in HoopAI.
The HoopAI platform provides built-in analytics for every funnel. You can see how many visitors each step receives, how many convert, and how much revenue the funnel generates — all without connecting a third-party analytics tool.
## Accessing funnel stats
Navigate to **Sites > Funnels**, open a funnel, and click the **Stats** tab. The Stats tab shows a table with one row per funnel step.
## Metrics explained
| Metric | Description |
| ---------------------------------- | ---------------------------------------------------------------------------------------- |
| **Page Views — All** | Total number of times the step was loaded, including repeat visits from the same visitor |
| **Page Views — Uniques** | Number of unique visitors who viewed the step for the first time |
| **Opt-ins** | Total number of form submissions or conversions recorded on the step |
| **Opt-in Rate** | Opt-ins divided by unique page views, expressed as a percentage |
| **Sales Orders** | Number of completed purchases recorded on the step |
| **Sales Rate** | Sales orders divided by unique page views, expressed as a percentage |
| **Revenue** | Total revenue generated by purchases on the step |
| **Earnings / Page View (Uniques)** | Revenue divided by unique page views — shows average value of each new visitor |
| **Earnings / Page View (All)** | Revenue divided by total page views |
## Reading the funnel drop-off
The Stats tab shows metrics for every step in the funnel. By comparing the unique page views across steps, you can see exactly where visitors are dropping off:
* **Step 1 (Landing page)**: 1,000 unique views
* **Step 2 (Order form)**: 420 unique views — 58% drop-off
* **Step 3 (Upsell)**: 210 unique views — 50% drop-off from order form
* **Step 4 (Thank-you)**: 210 unique views — 0% drop-off
In this example, the biggest opportunity for improvement is the transition from the landing page to the order form. Testing a shorter landing page, stronger headline, or lower-friction offer at that step could significantly improve overall funnel revenue.
## Funnel sales tab
The **Sales** tab provides a transaction-level view of every purchase made inside the funnel. Columns include:
| Column | Description |
| ------------------ | ------------------------------------------- |
| **Customer** | Name of the buyer |
| **Email** | Buyer's email address |
| **Product name** | The product purchased |
| **Transaction ID** | Unique identifier for the transaction |
| **Amount** | Charge amount |
| **Step** | The funnel step where the purchase occurred |
| **Purchase date** | Date and time of the transaction |
Use the **Date Range** filter to focus on a specific period. Click **Download** to export the sales data as a CSV file for use in spreadsheets or reporting tools.
## Resetting stats
The Stats tab has a **Reset** button that clears all historical analytics for the funnel. This is useful if you want to start tracking fresh after making significant changes to a funnel.
Resetting stats is permanent and cannot be undone. All historical page view, opt-in, and revenue data for the funnel will be deleted. Only reset if you are certain you no longer need the existing data.
## Interpreting conversion rates
Use the following benchmarks as rough starting points — actual performance varies widely by industry, offer, and traffic quality:
| Step type | Typical opt-in/conversion rate |
| ------------------------ | ------------------------------ |
| Lead magnet landing page | 25%–50% |
| Webinar registration | 20%–40% |
| Sales page to order form | 2%–8% |
| Order form completion | 60%–85% |
| Upsell acceptance | 10%–30% |
If your rates fall significantly below these ranges, focus on improving the offer clarity, headline, and page load speed before testing design elements.
## A/B testing and analytics
When you run A/B tests on funnel steps, each variant's stats are tracked separately. See the [A/B testing](/funnels/ab-testing) documentation for details on reading split test results.
Monitor the **Earnings per page view (uniques)** metric most closely — it accounts for both conversion rate and revenue per sale and gives you a single number to optimize your traffic acquisition costs against.